Albion Water Limited v Director General of Water Services (Dwr Cymru/Shotton Paper) [2005] CAT 40 (22 December 2005)
IN THE COMPETITION APPEAL TRIBUNAL |
Case No: 1046/2/4/04 |
Victoria House Bloomsbury Place London WC1A 2EB |
22 December 2005 |
BETWEEN:
Appellant
Intervener
Respondent
Interveners
Dr Jeremy Bryan, Managing Director of Albion Water Limited, and subsequently
Rhodri Thompson QC and John O'Flaherty appeared on behalf of the appellant, Albion Water Limited.
Michael O'Reilly (instructed by McKinnells, Leicester) appeared on behalf of Aquavitae (UK) Limited.
Rupert Anderson QC and Valentina Sloane (instructed by the Head of Legal Services, OFWAT) appeared on behalf of the respondent.
Aidan Robertson (instructed by Wilmer Cutler Pickering Hale and Dorr LLP) appeared on behalf of Dwr Cymru.
Fergus Randolph (instructed by the Group Legal Manager, United Utilities) appeared on behalf of United Utilities.
Paragraph | |
I SUMMARY | 1 |
II INTRODUCTION | 10 |
The main participants | 10 |
History of the Ashgrove system | 16 |
The present situation | 20 |
What Albion wishes to do | 28 |
III HISTORY AND BACKGROUND | 32 |
The original inset appointment | 32 |
The various prices | 36 |
The alternative pipeline | 45 |
The First Access Price | 46 |
Albion's complaint of 8 March 2001 and subsequent events up to April 2003 | 52 |
The attitude of the customers | 61 |
The later stages of the Director's investigation | 70 |
Proceedings before the Tribunal | 75 |
IV THE STATUTORY FRAMEWORK | 88 |
The 1998 Act | 88 |
OFT 422 | 90 |
Guidance letters | 92 |
The WIA91 | 97 |
General | 97 |
The Director's duties | 99 |
Appointment of statutory water undertakers | 101 |
Inset appointments | 104 |
Bulk supply agreements | 106 |
Price regulation | 109 |
The Water Act 2003 | 118 |
The Director's amended general duties | 120 |
The licensing provisions | 121 |
Supply duties and charging provisions | 122 |
V DWR CYMRU AND ITS CUSTOMERS | 130 |
VI THE DECISION | 140 |
Albion's complaints | 140 |
Relevant market and dominance | 144 |
Excessive Pricing | 148 |
Dwr Cymru's calculations | 149 |
The Director's approach in the Decision | 157 |
The Director's conclusions on average accounting costs | 161 |
ECPR, the Costs Principle and the Second Bulk Supply Agreement | 164 |
The Director's overall conclusion | 167 |
Margin squeeze | 168 |
Price discrimination | 170 |
VII THE PARTIES' ARGUMENTS | 172 |
A. ALBION'S ARGUMENTS | 172 |
Excessive Pricing | 173 |
The Director's average accounting cost calculations | 175 |
ECPR, The Costs Principle and the Second Bulk Supply Agreement | 195 |
Margin Squeeze | 203 |
Price discrimination | 205 |
B. THE DIRECTOR'S ARGUMENTS | 206 |
Excessive Prices | 207 |
The Director's general approach | 207 |
Albion's methods of calculation | 217 |
ECPR, the Costs Principle and the Second Bulk Supply Agreement | 230 |
Margin Squeeze | 237 |
Price Discrimination | 240 |
VIII THE TRIBUNAL'S ANALYSIS | 242 |
A. THE TRIBUNAL'S POWERS AND DUTIES | 242 |
B. BURDEN OF PROOF | 246 |
C. SOME PRELIMINARY OBSERVATIONS | 248 |
Features of the industry | 248 |
Attempts to introduce competition | 250 |
The effect of the Decision | 258 |
The interests of the consumer | 262 |
D. THE ALLEGATION OF EXCESS PRICING | 267 |
(1) THE RELEVANT LAW | 267 |
(2) THE AVERAGE ACCOUNTING COST APPOACH | 274 |
Albion's first method: the profitability of third party services | 281 |
Albion's second, third, fifth and sixth methods: the difference between potable and non-potable distribution cost | 287 |
Albion's fourth method: the costs of the Ashgrove system | 304 |
(3) ECPR AND RELATED ISSUES | 337 |
ECPR in general | 339 |
The "retail" price used by the Director in the ECPR calculation | 359 |
The calculation of the "minus element" | 378 |
E. THE ALLEGATION OF MARGIN SQUEEZE | 385 |
(1) THE RELEVANT LAW | 386 |
(2) ANALYSIS | 394 |
F. PRICE DISCRIMINATION | 420 |
G. DELAY | 425 |
IX CONCLUSIONS | 427 |
II INTRODUCTION
The main participants
History of the Ashgrove system
The present situation
"No particular quality of water will be guaranteed but the source of supply will be River Dee water settled at Ashgrove Treatment Works with chemically assisted coagulation determined by raw water conditions."
In addition, a letter from Dwr Cymru to Enviro-Logic dated 1 July 2002 indicates that "the raw water supplied to you by this company will frequently be fluid category 5". This is the lowest quality of water identified in the Water Supply (Water Fittings) Regulations 1999, SI 1999/1148[6].
What Albion wishes to do
III HISTORY AND BACKGROUND
The original inset appointment
The various prices
"The price for non-potable water is similar to prices charged by Dwr Cymru for other bulk supplies."
The alternative pipeline
The First Access Price
Albion's complaint of 8 March 2001 and subsequent events up to April 2003
The attitude of the customers
"had no hesitation in making clear UPM's determination to be served by an independent water company. I was convinced that Pennon would not wish to antagonize Ofwat or its fellow water companies by fighting vigorously for greater supply security and fairer terms for Shotton Paper."
(see Mr Gale's letter to the Director of 15 October 2003)
"As I explained in our meeting on the 10 July 2003 we are very unhappy with the current situation in the water supply industry and the lack of any real competition in the established regions. Having raised this matter with OFWAT they suggested that your company offers a realistic alternative to the large established operators.
Will you therefore please confirm that you are able to bid for the supply of water to three of our larger plants situated in Wales. Namely, Llanwern, Trostre and Shotton."
"I wrote to you last year underlining our support for Albion and the reasons why the partnership of UPM Kymmene and Albion Water is so important to our UK operations. I wish to reiterate that support. We are very conscious that Albion is still the only active competitor in the market and that Ofwat has consistently failed to address issues relating to the price and non-price terms of water. This gives us some serious concerns about potential conflicts of interest faced by Ofwat. An independent Albion Water under Jerry Bryan will continue to fight vigorously for a better, more competitive water industry. That will undoubtedly make Ofwat's life more difficult…
I have seen the business plan for Albion Water created by Jerry Bryan and his responses to the 19 questions from Ofwat. I am very conscious that that plan is based, overwhelmingly, on the supply of regulated water services to the Shotton Paper site. I am also conscious that it assumes a continuation of the current level of support from UPM Kymmene that allows Albion Water to cover its costs whilst it fights for fairer terms from Dwr Cymru. I wish to make it clear that UPM Kymmene is fully supportive of that plan."
"I wish to state that I believe this level of support to be unprecedented in the water industry. UPM has been forced to accept that it is necessary as the only method of ensuring the continuation of an independent Albion Water, which is committed to support UPM's operations in the UK and is determined to fight to deliver the benefits of greater competition."
The later stages of the Director's investigation
Proceedings before the Tribunal
IV THE STATUTORY FRAMEWORK
The 1998 Act
(1) [A]ny conduct on the part of one or more undertakings which amounts to the abuse of a dominant position in a market is prohibited if it may affect trade within the United Kingdom.
(2) Conduct may, in particular, constitute such an abuse if it consists in -
(a) directly or indirectly imposing unfair purchase or selling prices or other unfair trading conditions;
(b) limiting production, markets or technical development to the prejudice of consumers;
(c) applying dissimilar conditions to equivalent transactions with other trading partners, thereby placing them at a competitive disadvantage;
(d) making the conclusion of contracts subject to acceptance by the other parties of supplementary obligations which, by their nature or according to commercial usage, have no connection with the subject of the contracts.
…"
OFT 422
"Approach to cost assessment
4.9 Costs will be a key consideration in the assessment of pricing conduct in relation to the Act's prohibitions: their assessment will follow the approach outlined in the Competition Act guideline Assessment of Individual Agreements and Conduct. Where the Director has grounds to suspect that pricing conduct breaches either of the prohibitions in the Act, he will investigate the costs of providing the product or service in question. He will make use of cost information already available to him and will examine the consistency of approach used by undertakers in cost analyses for the purposes of setting tariffs and special agreements, arrangements for bulk supplies, resource development, leakage control and demand management.
…
Excessive prices
4.14 Where an undertaking is dominant in a market, it is possible that prices may be set at excessively high levels. Prices may be considered excessively high when the price charged bears no reasonable relation to the economic value of the good or service supplied. In this instance, such behaviour could be an abuse of a dominant market position under the Chapter II prohibition. In cases where there may be excessive pricing, the Director may have regard to measures of the profitability or the 'stand-alone costs' of an activity."
"4.16 The Director regards 'common carriage' as the shared use of assets by undertakings. In many circumstances it would be uneconomic for a competitor to duplicate the provision of large assets, such as a pipe network or treatment facility. Common carriage, therefore, has the potential to increase customer choice by facilitating the entry of competitors (whether existing undertakers or new entrants) into a local market.
4.17 There is no specific statutory framework for common carriage, but this does not prevent undertakings from agreeing to such arrangements, including the associated terms and conditions. In general, however, incumbent undertakers may have little incentive to offer access to their facilities to other suppliers. In some cases refusal to allow a competitor to access or share facilities may be objectively justifiable – where, for example, the competitor refused to give adequate assurances on water quality or refused to make a reasonable contribution to necessary reinforcement costs. In other cases the refusal may be without any objective justification. Under the Act, such a refusal by a dominant undertaking to grant access to facilities that would allow another undertaking to compete in a related market may be an abuse of a dominant position. Similarly, the imposition of unreasonable price or non-price terms for access could infringe the Chapter II prohibition.
4.18 The Water Industry Act 1991 provides an effective legal framework for the development of common carriage in a manner that safeguards customers' interests. Undertakers' approaches to the development of common carriage should not endanger the ability of the Director or of undertakers to fulfil their respective statutory duties. In this regard there are a number of issues that undertakers should address in any common carriage agreements. These include:
- the protection of water quality standards;
- establishing liability in the event of supply failures or quality incidents;
- responsibility for leakage and maintenance; and
- reasonable terms of access (including price).
4.19 None of these issues should, however, be used merely as a means of restricting competition via common carriage. The Director recognises that undertakers currently address many of these issues within their own operations.
4.20 The Director will, therefore, use his powers under the Act to deal with abusive conduct by dominant undertakings. This will allow common carriage to develop where there are genuine opportunities for improved services to customers."
Guidance letters
"The Competition Act 1998 (the Act) is an important milestone for the water and sewerage industries in England and Wales. From 1 March 2000, I will have stronger legal powers to remove barriers to competition. Within this new legal framework there are significant opportunities for market competition to develop. In particular, the Act opens up the scope for market competition through shared networks, ie common carriage."
"the Director General has a duty to facilitate effective competition. Consistent with this duty, and with the Competition Act 1998, companies will be expected to offer access to essential facilities on reasonable terms."
(MD 163, paragraph 2(i))
"The Government's consultation paper on competition in the water industry[10] said that the properly managed development of effective competition is desirable. Common carriage is one route through which competition can develop further. It presents a challenge to existing companies, but it also creates opportunities for companies to develop and grow their businesses. Many companies have recognized this and I welcome their positive response…
Each company should charge entrants as it would charge itself and should be able to demonstrate this, both to entrants and the regulator, if asked to do so."
The WIA91
General
The Director's duties
"(2) The Secretary of State or, as the case may be, the Director shall exercise and perform the powers and duties mentioned in subsection (1) above in the manner that he considers is best calculated –
(a) to secure that the functions of a water undertaker and of a sewerage undertaker are properly carried out as respects every area of England and Wales; and
(b) without prejudice to the generality of paragraph (a) above, to secure that companies holding appointments under Chapter I of Part II of this Act as relevant undertakers are able (in particular, by securing reasonable returns on their capital) to finance the proper carrying out of the functions of such undertakers.
(3) Subject to subsection (2) above, the Secretary of State or, as the case may be, the Director shall exercise and perform the powers and duties mentioned in subsection (1) above in the manner that he considers is best calculated –
(a) to ensure that the interests of every person who is a customer or potential customer of a company which has been or may be appointed under Chapter I of Part II of this Act to be a relevant undertaker are protected as respects the fixing and recovery by that company of water and drainage charges and, in particular—
(i) that the interests of customers and potential customers in rural areas are so protected; and
(ii) that no undue preference is shown, and that there is no undue discrimination, in the fixing of those charges;
(b) to ensure that the interests of every such person are also protected as respects the other terms on which any services are provided by that company in the course of the carrying out of the functions of a relevant undertaker and as respects the quality of those services;
…
(d) to promote economy and efficiency on the part of any such company in the carrying out of the functions of a relevant undertaker; and
(e) to facilitate effective competition, with respect to such matters as he considers appropriate, between persons holding or seeking appointments under that Chapter."
Appointment of statutory water undertakers
Inset appointments
Bulk supply agreements
"(1) Where, on the application of any qualifying person –
(a) it appears to the Director that it is necessary or expedient for the purposes of securing the efficient use of water resources, or the efficient supply of water, that the water undertaker specified in the application ("the supplier") should give a supply of water in bulk to the applicant; and
(b) the Director is satisfied that the giving and taking of such a supply cannot be secured by agreement,
the Director may by order require the supplier to give and the applicant to take such a supply for such period and on such terms and conditions as may be provided in the order."
"(6) In exercising his functions under this section, the Director shall have regard to the desirability of –
(a) facilitating effective competition within the water supply industry;
(b) the supplier's recovering the expenses of complying with its obligations by virtue of this section and securing a reasonable return on its capital;
(c) the supplier's being able to meet its existing obligations, and likely future obligations to supply water without having to incur unreasonable expenditure in carrying out works;
(d) not putting at risk the ability of the supplier to meet its existing obligations or likely future obligations to supply water."
Price regulation
"Taking large users out of the tariff basket means that companies cannot automatically recoup from other customers lost revenue arising from reduced charges to their large users. These large users are part of a competitive market that does not require the same degree of regulation as other groups of customers.
In response to competitive pressures, companies have continued to review their cost allocations between different classes of customers and develop tariffs for large user customers. Companies have either reduced the thresholds for larger user tariffs and/or reduced the volumetric rates for the tariffs concerned. In addition a few companies have introduced innovative tariffs for large users designed to align tariffs more closely to the costs of supply and to maintain incentives to efficient use.
Notwithstanding this, companies must ensure that charges to large users are not unduly preferential or unduly discriminatory. They must also ensure that they are not acting anti-competitively."
The Water Act 2003
The Director's amended general duties
"(2A) The Secretary of State or, as the case may be, the Authority[14] shall exercise and perform the powers and duties mentioned in subsection (1) above in the manner which he or it considers is best calculated –
(a) to further the consumer objective;
(b) to secure that the functions of a water undertaker and of a sewerage undertaker are properly carried out as respects every area of England and Wales;
(c) to secure that companies holding appointments under Chapter 1 of Part 2 of this Act as relevant undertakers are able (in particular, by securing reasonable returns on their capital) to finance the proper carrying out of those functions; and
(d) to secure that the activities authorised by the licence of a licensed water supplier and any statutory functions imposed on it in consequence of the licence are properly carried out.
(2B) The consumer objective mentioned in subsection (2A)(a) above is to protect the interests of consumers, wherever appropriate by promoting effective competition between persons engaged in, or in commercial activities connected with, the provision of water and sewerage services."
The licensing provisions
Supply duties and charging provisions
• require a water undertaker to supply water by wholesale to a licensed water supplier for the purpose of enabling the latter to supply the premises of its customers in the area of that water undertaker in accordance with a retail authorisation (section 66A).
• require a water undertaker to permit a licensed water supplier who holds a combined licence to introduce water into the undertaker's supply system (or into the undertaker's treatment works), where water is to be supplied to retail customers of that licensed water supplier in that undertaker's area (Section 66B).
• require a water undertaker in one area (the secondary water undertaker) to provide a licensed water supplier who holds a combined licence with a supply of water, for the purpose of supplying water to retail customers in the area of another water undertaker (the primary water undertaker) using the primary water undertaker's supply system (section 66C).
"(3) The charges payable by a licensed water supplier to a water undertaker under an agreement under paragraph (a)(i) or (ii) of subsection (2) above or a determination under paragraph (b) of that subsection shall be fixed in accordance with the costs principle set out in section 66E below."
V DWR CYMRU AND ITS CUSTOMERS
Ml
WSH NON POT 5 10,209
ALBION 6,807
WSH NON POT 9 5,527
WSH NON POT 11 2,697
WSH NON POT 12 2,427
WSH NON POT 6 2,258
WSH NON POT 13 2,702
WSH NON POT 8 1,080
VI THE DECISION
Albion's complaints
"Price related alleged breaches of the Chapter II Prohibition
Excessive Pricing
74. Albion Water argued throughout its complaint that the First Access Price was excessive and that Dwr Cymru was making supra-normal profits. The specific allegations Albion Water made about the First Access Price are set out below.
(a) Unreasonable cost recovery: Albion Water argued in a letter dated 25 January 2001 that the First Access Price was excessive because of the extent to which it exceeded Albion Water's estimate of the direct costs of supply, based on Albion Water's belief that the relevant class of customer should comprise only Corus and Shotton.
(b) Criticisms of Dwr Cymru's access price methodology: Albion Water criticised Dwr Cymru's basic approach of calculating the First Access Price by using revenue figures as a proxy for costs, and working backwards from those figures to calculate the individual elements which went to make up the First Access Price. In a letter to us dated 8 March 2001, Enviro-Logic stated that, "in the short run it is unreasonable to assume that current income is entirely representative of current network costs". Albion Water also challenged the detailed steps Dwr Cymru had taken when calculating the First Access Price. These criticisms are discussed in more detail below…
Price Squeezing
Discrimination
76. Albion Water also alleged that Dwr Cymru had engaged in discriminatory conduct for the following reasons.
(a) Albion Water alleged that there were faults in Dwr Cymru's calculation of the First Access Price. For example, in its letter to us dated 14 May 2002 Albion Water argued that "[…] Dwr Cymru insist on basing their charges on potable distribution costs rather than the costs of distributing non-potable water. We contend that the difference in costs between these two is considerable and that the use of potable costs for a non-potable delivery service is both discriminatory and anti-competitive".
(b) Albion Water said that Dwr Cymru's approach to the First Access Price was inconsistent with an open letter from us to Managing Directors of all water undertakers dated 30 June 2000 ("MD 163") about "Pricing Issues for Common Carriage" in which we stated that a company should charge new entrants as it would charge itself.
(c) Albion Water argued that Dwr Cymru had allegedly based the calculation of the First Access Price on an unrepresentative class of customer. However, in its letter to us dated 14 May 2002, Albion Water withdrew this particular part of its complaint. (d) In a letter to us dated 5 July 2001, Albion Water argued that, "the [First Access Price] proposed by Dwr Cymru may potentially apply dissimilar conditions to equivalent transactions with other trading parties. It is significantly higher than prices offered during April and May 1997 by Dwr Cymru's then sister company, [Hyder Industrial], for a similar supply to a proposed new customer in the vicinity".
Relevant market and dominance
Excessive Pricing
"(a) Did Dwr Cymru misallocate any costs when calculating the First Access Price?
(b) Does the First Access Price bear no reasonable relation to the economic value of the service provided, when judged by reference to the difference between the costs actually incurred by Dwr Cymru and the price charged?
(c) if the answer to (b) is in the affirmative, was the First Access Price unfair either in itself or when compared to competing services?"
(paragraph 234)
Dwr Cymru's calculations
Treatment cost 7.2p/m³
Bulk distribution cost 16.0p/m³
23.2p/m³
The Director's approach in the Decision
"300. The main cost drivers for transporting water through pipes are linked to the size (diameter) and the material and smoothness of the pipe, required flow rate, distance, direction and change in altitude between the points at which the water enters and leaves the pipe. These cost drivers are largely independent of the quality of the water being transported.
301. In practice, the differences in the physical characteristics (density and viscosity) of partially treated non-potable water and potable water would be minimal in so far as they could directly affect the costs of water distribution. It does not therefore appear that the cost of transporting a given volume of water is fundamentally affected by whether the water is potable or non-potable.
302. We do not therefore believe that Dwr Cymru was unreasonable to assume that the cost of transporting non-potable water in bulk was the same as the cost of transporting potable water."
The Director's conclusions on average accounting costs
ECPR, the Costs Principle and the Second Bulk Supply Agreement
"Access prices calculated under an ECPR approach may be perceived as being more favourable to undertakers than prices derived from other approaches, including some alternative retail-minus approaches. This is because ECPR allows the undertaker to produce prices that fully compensate it for the net losses that it would incur when providing a common carriage or wholesale distribution service, as compared with continuing to supply the final customer itself."
"329. When considering any retail-minus approach, it is necessary to take the appropriate retail price, as a starting point. In this case, the appropriate retail price is that contained in the Second Bulk Supply Agreement at the time Albion Water made its complaint against Dwr Cymru (i.e. 2000/2001), as Albion Water had effectively become Dwr Cymru's customer in place of Shotton Paper itself. This price in 2000/2001 was 25.8p/m3. Although we did not formally determine the price in the Second Bulk Supply Agreement, the parties agreed exactly the same price (26 p/m3) we indicated that we would be minded to determine, if we were required to do so.
330. Under a "retail-minus" approach, the access price would be 25.8p/m3 minus the avoidable costs of resources. These avoidable costs would be the specific costs attributable to the assets used to supply the customer (in this case, the water supplied by United Utilities Water from the Heronbridge Abstraction Point to Dwr Cymru under the First Bulk Supply Agreement).
331. As noted in paragraph 65, historically Dwr Cymru has paid approximately 3 p/m3 for the relevant water under the First Bulk Supply Agreement. In 2000/2001, the price was 3.3 p/m3. The access price resulting from an ECPR calculation would therefore have been approximately 22.5 p/m3 (i.e. the retail price of 25.8 p/m3 minus avoidable costs of approximately 3.3 p/m3). We think that the Costs Principle would produce the same access price. The difference between this price and the First Access Price of 23.2 p/m3 is very small: in percentage terms, it is only 3% of the First Access Price."
The Director's overall conclusion
"335. The second question we considered was whether the First Access Price could be said to bear no reasonable relation to the economic value of the service provided, when judged by reference to the difference between the costs actually incurred by Dwr Cymru and the price charged.
336. There is no legal definition of the "economic value" of a service. In United Brands, the ECJ simply referred to examining differences between costs and prices. Similarly, there is no definition of "excessive" in the context of pricing.
337. We have considered how best to assess costs, and whether the First Access price is excessive in relation to those costs. On the one hand, Dwr Cymru adopted a particular approach to calculating the First Access Price which, with our adjustments to correct cost misallocation, would point to costs closer to 19.2 p/m³, than the 23.2 p/m³ of the First Access Price.
338. However, as discussed above, we think that there are dangers in accepting only one approach when assessing costs and whether or not an access price is excessive. We therefore had regard to the Second Bulk Supply Agreement, the Costs Principle, and ECPR. The access price resulting from an ECPR approach based on the Second Bulk Supply Agreement would be approximately 22.5 p/m³. We think that the Costs Principle would produce the same price.
339. In light of the above, and despite our dissatisfaction with the fact that the First Access Price did contain cost misallocation, we have doubts about whether the First Access Price could be said to bear no reasonable relation to the economic value of the service provided, when judged by reference to the difference between the costs actually incurred by Dwr Cymru and the price charged.
340. In Napp the Tribunal stated that they found, "it difficult to imagine, for example, this Tribunal upholding a penalty if there were a reasonable doubt in our minds" and that, "It is for the Director to satisfy us in each case, on the basis of strong and compelling evidence, taking account of the seriousness of what is alleged, that the infringement is duly proved, the undertaking being entitled to the presumption of innocence, and to any reasonable doubt there may be".
341. We are therefore unable to answer our second question in the affirmative, we do not therefore need to address our third question, and we conclude that Dwr Cymru did not abuse a dominant position in breach of the Chapter II Prohibition by engaging in excessive pricing."
Margin squeeze
"346. Prior to Albion Water's Inset Appointment, Dwr Cymru had been supplying the relevant water to Shotton direct through the Ashgrove System. When Albion Water was granted its Inset Appointment, it simply purchased the water from Dwr Cymru at the boundary of Shotton's premises (under the Second Bulk Supply Agreement), and sold it straight on to Shotton (under the Shotton Supply Agreement). It is difficult to see how, in practice, the nature of the "retail" activities carried out by Dwr Cymru changed. It simply ceased supplying one customer (Shotton) and replaced this customer with a second customer (Albion Water).
347. Further, as discussed above, on 12 December 1996 we provisionally decided a price (26 p/m3) as indicative of the price we would determine formally if we were asked to determine the Second Bulk Supply Agreement (although ultimately the parties agreed the same price without needing a formal determination). This price was based on other retail prices offered by Dwr Cymru at the time (as well as Dwr Cymru's estimated LRMC). The New Tariff, which is a retail tariff, is slightly below the price in the Second Bulk Supply Agreement. The price which Shotton agreed to pay Albion Water under the Shotton Bulk Supply Agreement is the same as that in the Second Bulk Supply Agreement. These are all consistent with Albion Water simply replacing Shotton as Dwr Cymru's retail customer.
348. Importantly, we have seen no evidence that the arrival of Albion Water has resulted in Dwr Cymru's ceasing to incur any retail costs."
"351. We do not have any evidence that Dwr Cymru ceased to incur any retail costs as a result of supplying Albion Water under the Second Bulk Supply Agreement, or that Dwr Cymru would make any similar saving under Albion Water's proposed new arrangement. In simple terms, Dwr Cymru will continue to supply the same water, through the same pipes, to the same premises. It will continue to issue one set of bills to one customer. Assuming that the relevant "upstream" and "downstream" operations are treatment/transport operations and retail operations respectively, it is not necessary to analyse the split, and relationship, between these operations carried out by Dwr Cymru, as Dwr Cymru will continue to provide both.
352. In summary, we do not believe that Dwr Cymru has abused a dominant position in breach of the Chapter II Prohibition in these circumstances, by engaging in price squeezing. In supplying Albion Water, Dwr Cymru is in practical terms carrying on precisely the same water supply service and incurring the same costs as it was doing when it supplied Shotton directly."
Price discrimination
VII THE PARTIES' ARGUMENTS
A. ALBION'S ARGUMENTS
Excessive Pricing
The Director's average accounting cost calculations
ECPR, The Costs Principle and the Second Bulk Supply Agreement
Margin Squeeze
Price discrimination
B. THE DIRECTOR'S ARGUMENTS
Excessive Prices
The Director's general approach
Albion's methods of calculation
ECPR, the Costs Principle and the Second Bulk Supply Agreement
Margin Squeeze
Price Discrimination
VIII THE TRIBUNAL'S ANALYSIS
A. THE TRIBUNAL'S POWERS AND DUTIES
"that the decision is incorrect or, at the least, insufficient, from the point of view of (i) the reasons given; (ii) the facts and analysis relied on; (iii) the law applied; (iv) the investigation undertaken; or (v) the procedure followed" (Freeserve at paragraph 114).
B. BURDEN OF PROOF
C. SOME PRELIMINARY OBSERVATIONS
Features of the industry
Attempts to introduce competition
"There are a number of factors that make competition for large users practicable. Unlike household customers, cross-subsidies have been largely unwound. Large users often have individual service requirements that are suited to individual contractual arrangements. Large users are charged on the basis of measured volume and, therefore, it is easier to establish how much water a new entrant's customers are using and apportion distribution costs. There may also be opportunities for local competition where a small source of water, that might otherwise be uneconomic for an undertaker to develop, could be used to supply a particular customer."
"lacks key features of market competition, most notably the threat of market entry and customer choice. The incentives to increase efficiency, improve the quality of service, introduce innovative practices and drive down prices may, therefore, be somewhat weaker than those provided by direct market competition." (paragraph 17)
"Extending competition is expected to deliver the following benefits:
Choice – at present, customers cannot choose to remove their custom from an unsatisfactory supplier, as there is only one undertaker in their area. New entrants should bring wider choices of tariff and services to attract specific customers.
Keener prices – from new entrants and through competitive pressure on incumbents.
Services – there may be scope for niche marketing in other areas in which incumbents have not previously concentrated. Some new entrants may offer to provide multi-utility supply packages and other services. Competition provides an incentive to provide a service which matches customers' requirements, in order to obtain and keep customers.
Innovation – new entrants may offer new ways of doing things, bringing ideas from other industries, which may bring service and environmental benefits. For example, there should be incentives to find ways to develop previously unusable/uneconomic water sources, and to use existing resources more efficiently.
Efficiencies – competitive pressures on undertakers and the incentives on entrants should encourage greater efficiencies, which drive keener prices and better overall value for money."
(paragraph 24)
The effect of the Decision
The interests of the consumer
D. THE ALLEGATION OF EXCESS PRICING
(1) THE RELEVANT LAW
"248 The imposition by an undertaking in a dominant position directly or indirectly of unfair purchase or selling prices is an abuse to which exception can be taken under Article [82] of the Treaty.
249 It is advisable therefore to ascertain whether the dominant undertaking has made use of the opportunities arising out of its dominant position in such a way as to reap trading benefits which it would not have reaped if there had been normal and sufficiently effective competition.
250 In this case charging a price which is excessive because it has no reasonable relation to the economic value of the product supplied would be such an abuse.
251 This excess could, inter alia, be determined objectively if it were possible for it to be calculated by making a comparison between the selling price of the product in question and its cost of production, which would disclose the amount of the profit margin; however the Commission has not done this since it has not analysed UBC's costs structure.
252 The questions therefore to be determined are whether the difference between the costs actually incurred and the price actually charged is excessive, and, if the answer to this question is in the affirmative, whether a price has been imposed which is either unfair in itself or when compared to competing products.
253 Other ways may be devised – and economic theorists have not failed to think up several – of selecting the rules for determining whether the price of a product is unfair".
"has no reasonable relation to the economic value of the product supplied."
"107 It is necessary for the Commission to determine what the direct costs for the relevant product are. Appropriate cost allocation is therefore fundamental to determining whether a price is excessive. For example, where a company is engaged in a number of activities, it will be necessary to allocate relevant costs to the various activities, together with an appropriate contribution towards common costs. It may also be appropriate for the Commission to determine the proper cost allocation methodology where this is a subject of dispute."
(2) THE AVERAGE ACCOUNTING COST APPOACH
Albion's first method: the profitability of third party services
Albion's second, third, fifth and sixth methods: the difference between potable and non-potable distribution cost
(i) it is essential that we reach an informed view on the Director's approach to distribution costs; but
(ii) at present we do not have sufficient evidence to enable us to decide this issue in a manner that would be fair to either party.
"Non-potable mains are generally of low pressure and short length and are to be found in rural areas where construction costs are low. By contrast, the trunk potable network is of high pressure and must be of high integrity to protect the quality of the water. Potable trunk mains are usually laid under the roads, very often in urban situations, and their construction and maintenance costs are correspondingly high. It is inconceivable that non-potable mains could have a higher unit cost than potable mains; let alone a cost that is [20] times higher."
(see also Albion's then solicitors' letter of 14 May 2002)
"The main cost drivers for transporting water through pipes are linked to the size (diameter) and the material and smoothness of the pipe, required flow rate, distance, direction and change in altitude between the points at which the water enters and leaves the pipe. These cost drivers are largely independent of the quality of the water being transported.
In practice, the differences in the physical characteristics (density and viscosity) of partially treated non-potable water and potable water would be minimal in so far as they could directly affect the costs of water distribution. It does not therefore appear that the cost of transporting a given volume of water is fundamentally affected by whether the water is potable or non-potable."
(a) The geographical whereabouts, lengths and pipe sizes of Dwr Cymru's systems for the bulk supply of potable and non-potable water respectively, including clarification of the basis of the distinction being drawn between what is a "raw water aqueduct" and what is "a non-potable main" and what is regarded as "bulk" distribution and a "trunk" main";
(b) What if any is the physical difference between what is said to be 158 km of non-potable mains, as distinct from some 542km of raw water aqueduct;
(c) Whether the correct length to take for Dwr Cymru's potable bulk distribution system is 440km or 1834km, and on what basis;
(d) What are the reasons for and implications of classifying the non-potable Ashgrove system as a raw water aqueduct;
(e) What are the reasons for excluding non-potable distribution costs from the headings "Water resources and treatment" and "Water distribution" in the RAGs;
(f) To what extent there are significant and/or relevant physical differences between the non-potable water supplied through the Ashgrove system and typical "raw" water supplied from a reservoir to a Dwr Cymru water treatment plant, and what implications if any that has for the assessment of distribution costs;
(g) Whether, and if so on what basis, 300mm mains are relevant to the analysis;
(h) Whether there are any differences in the relevant cost drivers for potable and non-potable distribution costs respectively, arising from any differences in (i) construction and maintenance costs; (ii) typical location; (iii) pressure and/or throughput; (iv) distance; or (v) any other factor, and the significance of any such differences.
(i) Whether any costs identified as included in the calculation of potable distribution costs at the time of the introduction of the Large Industrial Tariff are not incurred, or are incurred to a lesser extent, in relation to non-potable distribution.
Albion's fourth method: the costs of the Ashgrove system
"26. Very careful consideration has been given to whether to introduce measures to increase competition for household customers in the prospective Water Bill. There are a number of factors to be taken into account. Water is heavy and costly to distribute (compared to its final selling price) and there is no national grid to distribute it. There are also cross-subsidies within household tariffs which competition could unwind. Prices are averaged across undertakers' areas, for example, so that people who live where water is expensive to treat and transport, which includes many rural communities, pay the same tariff as those in areas where costs are lower.
27. Increasing competition for households, while at the same time seeking to ensure that the Government's public health, social and environmental objectives continue to be met, would require a complex and costly regulatory regime, which would still leave substantial uncertainties, particularly about the effects on individual customers' bills. The added complexity would militate against effective competition and the extra costs would have to be borne mainly by customers. The Government believes that, based on evidence currently available, the drawbacks of increasing competition for household customers are likely to outweigh the potential benefits. The legislative provisions in the Water Bill will therefore prohibit new entrants from supplying water to household customers through undertakers' distribution networks."
"…so for example take household customers, the people who live in terraced houses are not charged a lesser amount than the farmer who lives way out in the valley simply because he is way out in the valley. That is what average cost pricing is all about" (Day 2, p. 15).
"Unlike household customers cross-subsidies have been largely unwound"
"Undertakers can be expected to seek to respond to the threat of competition in a number of ways. Ideally this response should lead to further efficiencies, bringing lower prices and/or higher levels of service for existing customers. But some customers, even among large users, will be less attractive to new entrants than others. Undertakers may seek to rebalance charges among this group in the light of the new competitive threat. The existing legal and regulatory constraints will apply to potentially anti-competitive practices of this type. However, Ofwat believes that there are no significant cross-subsidies between eligible and ineligible customers. In general, undertakers will be unable to justify increasing prices to ineligible customers in order to fund price reductions to eligible customers.
(emphasis added by the Tribunal)
" – Undertakers' prices for distribution and wholesale supply should not, in themselves, deter potential licensees from seeking to supply customers. This implies that they should reflect the actual cost of providing the service, they should not be unduly discriminatory and they should be transparent.
…
– To the extent that undertakers' tariffs reflect a geographical averaging of costs, access and wholesale charges should generally be set in order to avoid the unwinding [of] the associated cross-subsidies"
(3) ECPR AND RELATED ISSUES
ECPR in general
"[ECPR] can be summarised by a simple equation in which the access price is given by the incumbent's final product price less the costs it would avoid by providing access. For example, a new entrant wishing to access an incumbent's arterial and local distribution network would be charged the difference between the incumbent's final product price and the avoidable costs of resources, treatment and customer service."
"Access prices calculated under an ECPR approach may be perceived as being more favourable to undertakers than prices derived from other approaches, including some alternative retail-minus approaches. This is because ECPR allows the undertaker to produce prices that fully compensate it for the net losses that it would incur when providing a common carriage or wholesale distribution service, as compared with continuing to supply the final customer itself…"
"Each company should charge entrants as it would charge itself and should be able to demonstrate this, both to entrants and the regulator, if asked to do so."
The "retail" price used by the Director in the ECPR calculation
"lacks key features of market competition, most notably the threat of market entry and customer choice. The incentives to increase efficiency, improve the quality of service, introduce innovative practices and drive down prices may, therefore, be somewhat weaker than those provided by direct market competition." (paragraph 17)
"The price for non-potable water is similar to prices charged by Dwr Cymru for other bulk supplies."
"On 12 December 1996 we provisionally decided that a price of 26p/m³ would be given to the parties as indicative of the price we would determine formally, if required to do so. In calculating this indicative figure, we had regard to the prices charged by Dwr Cymru to an associate, Hyder Industrial, for non-potable water (an equivalent of 28.39 p/m³), the prices charged by Dwr Cymru to six non-potable large users including Shotton itself between approximately 26 p/m³ and 29 p/m³), and Dwr Cymru's estimated LRMC (approximately 26p/m³)."
The calculation of the "minus element"
E. THE ALLEGATION OF MARGIN SQUEEZE
(1) THE RELEVANT LAW
"6.1 A margin squeeze may occur in an industry where a vertically integrated undertaking is dominant in the supply of an important input for a downstream market in which it also operates. The vertically integrated undertaking could then harm competition by setting such a low margin between its input price (e.g. wholesale price) and the price it sets in the downstream market (e.g. retail price) that an efficient downstream competitor is forced to exit the market or is unable to compete effectively.
6.2 To test for margin squeeze, it is usual to determine whether an efficient downstream competitor would earn (at least) a normal profit when paying input prices set by the vertically integrated undertaking.
6.3 In practice, in order to determine whether an efficient downstream competitor would make a normal profit, the test is typically applied to the downstream arm of the vertically integrated undertaking. Therefore, the test asks whether, given its revenues at the time of the alleged margin squeeze, the integrated undertaking's downstream business would make (at least) a normal profit if it paid the same input price that it charged its competitors.
6.4 A test for margin squeeze might require assessing the accounts of a 'notional business' as in practice the integrated undertaking's downstream business may not have separate accounts from its upstream business and would not usually treat its input prices as a cost in the same way that an independent downstream competitor would. Therefore, the details of how costs and revenues are allocated and/or calculated will depend on the circumstances of each case. For example, a margin squeeze investigation may raise issues such as the measurement and allocation of costs and revenues (both between products and between upstream and downstream operations), the appropriate rate of return, and the appropriate time period over which to measure profitability.
6.5 If there is evidence that a vertically integrated dominant undertaking has applied a margin squeeze and that it harmed (or was likely to harm) competition, this is likely to constitute an abuse of that dominant position."
"117. Where the operator is dominant in the product or services market, a price squeeze could constitute an abuse. A price squeeze could be demonstrated by showing that the dominant company's own downstream operations could not trade profitably on the basis of the upstream price charged to its competitors by the upstream operating arm of the dominant company. A loss making downstream arm could be hidden if the dominant operator has allocated costs to its access operations which should properly be allocated to the downstream operations, or has otherwise improperly determined the transfer prices within the organisation…
118. In appropriate circumstances, a price squeeze could also be demonstrated by showing that the margin between the price charged to competitors on the downstream market (including the dominant company's own downstream operations, if any) for access and the price which the network operator charges in the downstream market is insufficient to allow a reasonably efficient service provider in the downstream market to obtain a normal profit (unless the dominant company can show that its downstream operation is exceptionally efficient).
119. If either of these scenarios were to arise, competitors on the downstream market would be faced with a price squeeze which could force them out of the market."
"106. The Commission's practice in previous decisions has been to hold that there is an abuse of a dominant position where the wholesale prices that an integrated dominant undertaking charges for services provided to its competitors on an upstream market and the prices it itself charges end-users on a downstream market are in a proportion such that competition on the wholesale or retail market is restricted.
107. In the case of the local network access at issue here, there is an abusive margin squeeze if the difference between the retail prices charged by a dominant undertaking and the wholesale prices it charges its competitors for comparable services is negative, or insufficient to cover the product-specific costs to the dominant operator of providing its own retail services on the downstream market.
108. In such a situation, anticompetitive pressure is exerted on competitors' trading margins, which are non-existent or too narrow to enable them to compete with the established operator on retail access markets. An insufficient spread between a vertically integrated dominant operator's wholesale and retail charges constitutes anticompetitive conduct especially where other providers are excluded from competition on the downstream market even if they are at least as efficient as the established operator."
"126. … The margin squeeze test seeks to compare charges for two particular services at different commercial levels…
The method used to determine whether there is a margin squeeze in this case is based on the principle that the established operator's tariff structure must enable competitors to compete with that operator effectively, and at least to replicate the established operator's customer pattern. It must not be assumed that the competitors' customer structure and range of services will necessarily be more profitable than those of the incumbent. The primary consideration here is the effect on market entry by competitors …"
And at paragraphs 140 and 141:
"140. Where wholesale and retail services are comparable, as described above, a margin squeeze occurs if the spread between DT's retail and wholesale prices is either negative or at least insufficient to cover DT's own downstream costs. This would mean that DT would have been unable to offer its own retail services without incurring a loss if, during the period under investigation, i.e. since 1998, it had had to pay the wholesale access price as an internal transfer price for its own retail operations.
141. As a consequence the profit margins of competitors are squeezed, even if they are just as efficient as DT. This means that they cannot offer retail access services at a competitive price unless they find additional efficiency gains. A margin squeeze imposes on competitors additional efficiency constraints which the incumbent does not have to support in providing its own retail services."
"By proving the existence of a margin squeeze, the Commission has therefore done enough to establish the existence of an abuse of a dominant market position."
(2) ANALYSIS
"The tariff will include the following:-
Customers, using over 50Ml/annum, will be given the following benefits:-
• detailed water management data
• advice on efficient use of water and benefits of seasonal use
• leakage monitoring
Additional benefits for users over 250 Ml/annum:-
• water efficiency audits"
"should charge entrants as it would charge itself and should be able to demonstrate this…"
"Because undertakers do not have separate businesses in this way, in practice [MD163] meant that undertakers should not set access prices for charging their competitors that were inconsistent with their final retail tariffs, without objective justification" (emphasis added by the Tribunal)
The Director considers that the First Access Price was calculated consistently with the New Tariff (paragraph 361).
F. PRICE DISCRIMINATION
G. DELAY
IX CONCLUSIONS
(a) to have further evidence, including expert evidence if not agreed, on the matters set out in paragraph 302 above as regards the estimation and level of distribution costs of potable and non-potable water respectively;
(b) to consider whether it is necessary or practicable as a cross-check to consider the stand alone costs of the supply of non-potable water on a bottom-up basis, either in relation to non-potable users generally or the Ashgrove system in particular;
(c) to consider further the compatibility of ECPR as applied in this case with the Chapter II prohibition, having regard to the discussion in paragraphs 337 et seq above and the issues arising on margin squeeze also discussed above at paragraphs 394 et seq, including the possibility of expert evidence.
Christopher Bellamy Antony Lewis John Pickering
Charles Dhanowa 22 December 2005
Registrar
Note 1 In this judgment “Director” refers to the office and not to any particular individual. [Back] Note 2 The quality of water supplied to Shotton Paper by Dwr Cymru is discussed later in this judgment. Non-potable water is, essentially, water that is of insufficient purity to be used as drinking (i.e. potable) water. Non-potable water may be partially treated or “raw” (i.e. untreated) water but the parties are in dispute as to whether the partially treated non-potable water in issue is much different from “raw” water in a reservoir. [Back] Note 3 The unit is a megalitre. One megalitre is 1000 cubic metres or 1,000,000 litres. [Back] Note 4 We understand from a letter to the Director from Dwr Cymru dated 30 July 2004 that Corus has also been in dispute with Dwr Cymru as to the latter’s charges, but we have no details of this dispute. It appears from that letter that Corus had been withholding payments of over £1 million a year. [Back] Note 5 The balance of the water abstracted at Heronbridge is used by United Utilities to supply its customers in the Wirral and elsewhere. [Back] Note 6 For the purposes of those regulations Fluid Category 5 is described as “fluid representing a serious health hazard because of the concentration of pathogenic organisms, radioactive or very toxic substances, including any fluid which contains (a) faecal material or other human waste; (b) butchery or other animal waste; or (c) pathogens from any other source”. [Back] Note 7 The water treatment works at Bretton also supplies potable water to Albion, for onward supply to Shotton Paper. This supply is via a separate system. Under its inset appointment, Albion is the supplier to Shotton of both potable and non-potable water, but the issue in this case relates only to non-potable water. [Back] Note 8 Document 5/25 annexed to the Notice of Appeal. [Back] Note 9 The Milwr Tunnel option would have apparently required a new pipeline (Decision, paragraph 107) [Back] Note 10 This refers to an earlier consultation paper, Competition in the Water Industry in England and Wales, April 2000. [Back] Note 11 The Tribunal is aware of two examples of bulk supply agreements between statutory water undertakers. The first is between Severn Trent and Wessex Water, where the former has an inset appointment in relation to Northern Foods in the area of the latter. The second, involving Kodak in North London, appears no longer to be extant (Annex 5 to Dwr Cymru’s intervention). Neither case appears to have involved common carriage. The small number of other inset appointments made by the Director to date (about 10) all appear to involve the use of the customers’, or the water undertaker’s own supplies. For example supply by Anglian Water to Buxted Chicken involved the laying of a new pipe (Paragraph 188 of the Decision). [Back] Note 12 The 100Ml limit was reduced to 50Ml for customers in England by the Water and Sewerage Undertakers (Inset Appointment) Regulations 2005 (SI 2005/268). The 250 megalitre limit for customers in Wales remained the same. [Back] Note 13 See footnote 11 above. [Back] Note 14 The Authority will replace the Director from 1 April 2006. Under transitional arrangements the Director will carry out the functions of the Authority until that date. For convenience we refer to the Director throughout this judgment. [Back] Note 15 We have not considered in this judgment the effect of the coming into force of these provisions on either the existing or proposed arrangements set out in Figures 1 and 2, although the parties have submitted their views on this question. [Back] Note 16 From 1 April 2006, by the Authority which replaces the Director. [Back] Note 17 Figures derived from 5/16 annexed to the notice of appeal, lines 33 and 26 and referred to by the Director at paragraph 107 of the defence. This figure apparently excludes the supplies to Albion. Surprisingly to the lay eye, the figures suggest that there is substantial leakage of around 25 per cent of potable water between the treatment works and the customer: ibid, line 24 compared with line 33. [Back] Note 18 Ibid, line 27 compared with line 25. [Back] Note 20 Derived from D/35, Reply. [Back] Note 21 We revert to “third party services” later in this judgment. [Back] Note 22 Although the diagram at paragraph 251 of the Decision and the Table at paragraph 304 refer to Step 1 being the unit cost of “potable water”, the text at paragraph 258 refers to the average unit price of both potable and non-potable water. [Back] Note 23 Arguments earlier advanced by Albion about the correct interpretation of the RAGs have not been pursued. [Back] Note 24 Albion points out in its skeleton argument that this figure is based on 542 km of raw water aqueduct, which is the figure given by the Director in the defence, but that the disclosure given on 24 March 2005 suggests that the correct figure is that originally used by Albion in the notice of appeal of some 700 km, raw water aqueducts and non-potable mains being classified together by Dwr Cymru in its asset inventory under the heading “Water Resources”. [Back] Note 25 According to Albion, this figure appears to be included in Dwr Cymru’s asset inventory of some 700km of raw water aqueducts. [Back] Note 26 12.93p/m³ less estimated retail costs of 4.80p/m³ and 3.54p/m³ for the cost of water resources from United Utilities. [Back] Note 27 The Director contends that Albion has in fact reduced the figures shown in Dwr Cymru’s document of 2 December 1998, before adjusting for what it says are differences for non-potable supplies. [Back] Note 29 The use of the word “efficient” is somewhat controversial, since it is not always clear what kind of “efficiency” is being referred to or how that relates to effective competition. [Back] Note 30 Joint Press Release by the Minister of Communications and the Minister of Commerce 9 November 1994. [Back] Note 31 Paragraph 107 of the Telecommunications Notice also refers to the need for the competition authorities to determine what would have been a competitive price were a competitive market to exist. [Back]