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United Kingdom Intellectual Property Office Decisions
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Blackhawk Network Inc (Patent) [2022] UKIntelP o12522 (15 February 2022)
URL: http://www.bailii.org/uk/cases/UKIntelP/2022/o12522.html
Cite as:
[2022] UKIntelP o12522
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Patent decision
- BL number
- O/125/22
- Concerning rights in
- GB1508111.0
- Hearing Officer
- Mr P Mason
- Decision date
- 14 February 2022
- Person(s) or Company(s) involved
- Blackhawk Network Inc
- Provisions discussed
- Patent Act 1977 Section 1(2)
- Keywords
- Excluded fields (refused)
- Related Decisions
- None
Summary
The invention relates to a display of products, for example stored-value cards (SVCs), in a retail environment wherein an optimized planogram template is generated. The planogram template is optimised such that it assigns display products with regard to several distinct parameters relating to customer behaviour, as well as predetermined factors such as brand, value, category and/or performance history, in order to influence sales.
In applying the Aerotel steps, the hearing officer found the contribution related to a computer implemented method of optimizing a planograph template based on predetermined inputs as well as real time data collected by sensors. In applying the AT&T signposts the hearing officer found that the computer was operating in an expected way, and the problem the invention is attempting to solve has no technical merit. As such, he found it to be excluded as a method of doing business and/or a programme for a computer as such. The application was refused.
Full decisionO/125/22
170Kb