Patent decision

BL number

O/125/22

Concerning rights in

GB1508111.0

Hearing Officer

Mr P Mason

Decision date

14 February 2022

Person(s) or Company(s) involved

Blackhawk Network Inc

Provisions discussed

Patent Act 1977 Section 1(2)

Keywords

Excluded fields (refused)

Related Decisions

None

Summary

The invention relates to a display of products, for example stored-value cards (SVCs), in a retail environment wherein an optimized planogram template is generated. The planogram template is optimised such that it assigns display products with regard to several distinct parameters relating to customer behaviour, as well as predetermined factors such as brand, value, category and/or performance history, in order to influence sales.

In applying the Aerotel steps, the hearing officer found the contribution related to a computer implemented method of optimizing a planograph template based on predetermined inputs as well as real time data collected by sensors. In applying the AT&T signposts the hearing officer found that the computer was operating in an expected way, and the problem the invention is attempting to solve has no technical merit. As such, he found it to be excluded as a method of doing business and/or a programme for a computer as such. The application was refused.

Full decisionO/125/22  170Kb