United Kingdom Intellectual Property Office Decisions
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URL: http://www.bailii.org/uk/cases/UKIntelP/2021/o37321.html
Cite as: [2021] UKIntelP o37321
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Patent decision
- BL number
- O/373/21
- Concerning rights in
- GB1804914.8
- Hearing Officer
- Mr H Jones
- Decision date
- 20 May 2021
- Person(s) or Company(s) involved
- Innoplexus AG
- Provisions discussed
- Section 1(2)(c)
- Keywords
- Excluded fields (refused)
- Related Decisions
- None
Summary
The invention relates to a computer-implemented system that generates an optimum marketing model for an organisation based on a mix of historical data, calculated effectiveness and realisable potential. The applicant argued that the method is automated and reduces the need for a user to physically input data values, and as such it is technical in character. The hearing officer found that this was inconsistent with the caselaw and therefore refused the application.
Full decisionO/373/21 
193Kb