United Kingdom Intellectual Property Office Decisions
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URL: http://www.bailii.org/uk/cases/UKIntelP/2021/o10221.html
Cite as: [2021] UKIntelP o10221
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Patent decision
- BL number
- O/102/21
- Concerning rights in
- GB1508949.3
- Hearing Officer
- Mr P Mason
- Decision date
- 15 February 2021
- Person(s) or Company(s) involved
- TV Squared Ltd
- Provisions discussed
- Patents Act 1977 Section 1(2)
- Keywords
- Excluded fields (refused)
- Related Decisions
- None
Summary
The invention relates to determining the effectiveness of TV or radio adverts by determining subsequent user actions. The invention classifies user actions by when they happened relative to the advert and may determine other factors such as baseline customer activity, time when the purchase or enquiry was made, or geographic area where the advert was available, for example.
In applying the Aerotel steps, the hearing officer found the contribution related to method of analysing user data relating to advertisements in order to more reliably identify the effectiveness of an advertising campaign and associated investment. As such, he found it to be excluded as a method of doing business as such. The application was refused.
Full decisionO/102/21 
278Kb