Trade mark decision

BL Number

O/464/18

Decision date

27 July 2018

Hearing Officer

Ms A Skilton

Mark

Xtreme Makeup

Classes

03, 21

Grounds

• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Distinctive and dominant components
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Composite word and device marks
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Treatment of descriptive / allusive elements
• Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Particular visual / aural / conceptual considerations
• Sections 5(1), 5(2) and 5(3) Average Customer - Identification of
• Sections 5(1), 5(2) and 5(3) Average Customer - Consumer attention levels
• Sections 5(1), 5(2) and 5(3) Average Customer - Purchasing process
• Sections 5(1), 5(2) and 5(3) Likelihood of Confusion - State of the register
• Sections 5(1), 5(2) and 5(3) Likelihood of Confusion - Marketing concepts / considerations