APPEARANCES
Mr. James
Flynn QC, Mr. Meredith Pickford and Mr. David Scannell
(instructed by Herbert Smith Freehills LLP) appeared for British Sky
Broadcasting Limited.
Mr. Mark
Howard QC, Mr. Gerry Facenna and Miss Sarah Ford (instructed
by BT Legal) appeared for British Telecommunications PLC.
Mr. Josh
Holmes (instructed by the Office of Communications) appeared for the
Respondent.
EE Limited
made written submissions by letter dated 9 May 2014 but did not seek to make
oral representations at the hearing.
Note: Excisions in this
judgment (marked “[…]["]”)
relate to commercially confidential information: Schedule 4, paragraph 1 to the
Enterprise Act 2002.
INTRODUCTION
1.
On 31 March 2010, the Office of Communications (“Ofcom”) published its
“Pay TV Statement.” By the Pay TV Statement, Ofcom decided to vary, pursuant
to s. 316 of the Communications Act 2003 (“the 2003 Act”), the conditions in
the broadcasting licences of British Sky Broadcasting Ltd (“Sky”) for what have
been referred to as its “core premium sports channels” (or “CPSCs”), Sky Sports
1 and Sky Sports 2 (“SS1&2”). The new conditions require Sky to offer to
wholesale its CPSCs to retailers on other broadcasting platforms and, in the
case of standard definition (“SD”) versions of the channels, offer them at
wholesale prices set by Ofcom. The latter condition is referred to as “the
wholesale must-offer obligation” or “WMO”.
2.
On the basis that it would appeal against Ofcom’s decision, Sky applied
on 16 April 2010 to the Tribunal for urgent interim relief pursuant to rule 61
of the Competition Appeal Tribunal Rules 2003 (S.I. No. 1372 of 2003) (“the
Tribunal Rules”). The application was heard in late April 2010. In the course
of the hearing, the parties, including Ofcom and British Telecommunications PLC
(“BT”), agreed to a form of interim relief that modified Sky’s obligations
under the WMO in respect of certain specified platform operators, and otherwise
suspended the decision contained in the Pay TV Statement. This was set out in
the Interim Relief Order (the “IRO”) made by the then President on 29 April
2010. The IRO applies in the usual way until judgment or further order.
3.
Sky duly lodged its appeal against the Pay TV Statement on 28 May 2010.
BT, Virgin Media, Inc (“Virgin”), and The Football Association Premier League Ltd
(“FAPL”) also lodged appeals. However, for reasons that I shall explain, those
appeal proceedings are far from being concluded and the IRO continues to be in
force. BT now applies to vary the IRO so that its customers with “YouView”
set-top boxes can receive the SS1&2 channels by means of a technology –
internet protocol television (“IPTV”) – which is not provided for in the IRO.
THE IRO
4.
After reciting various undertakings given, respectively, by Sky and by
each of BT, Virgin and Top-Up TV Europe Ltd (“Top –Up TV”), the IRO provides
that:
“1. OFCOM’s decision to insert the Conditions
contained at §12.14 of the Decision (the wholesale must offer obligation) into
the licences referred to at paragraph 12.14 of the Decision is implemented in
respect of BT, Top-up TV and Virgin subject to the above undertakings and the
attached schedule, but is otherwise suspended until further order.
2. There be general liberty to apply.”
5.
The effect of this was to modify and limit Sky’s obligations under the
WMO. Sky was required to supply SS1&2 to the “Qualifying Platforms” of
those three specified operators. “Qualifying Platform” is defined in paragraph
2 of the Schedule to the IRO, as follows:
“Qualifying platform means via DTT
in the case of BT, Virgin and Top-Up TV and via its existing cable platform in
the case of Virgin, with all parties having liberty to apply.”
6.
The “above undertakings,” as referred to in the order, include an undertaking
by BT, Virgin and Top-Up TV to pay into escrow, pending the determination of
Sky’s appeal, in respect of each customer supplied with SS1&2, the
difference between the price to be paid under the WMO and the price contained
in Sky’s “rate card” for the same service.
7.
On 23 November 2010, following a successful application by Real Digital
EPG Services Ltd (“Real”) to amend the IRO and be included within its scope,
the President made a further order which identified Real’s satellite platform
as a Qualifying Platform.
THE APPEALS
8.
The appeals against Ofcom’s decision set out in the Pay TV Statement
were heard by the Tribunal between 9 May 2011 and 15 July 2011, and the
Tribunal delivered its judgment on 8 August 2012: [2012] CAT 20 (“the 2012
Judgment”). The Tribunal dismissed Sky and FAPL’s challenges to Ofcom’s
jurisdiction to impose the WMO. However, the Tribunal concluded that Ofcom’s
core competition concern in the Pay TV Statement was unfounded and that Sky’s
appeal should therefore be allowed. For that reason, the Tribunal did not
determine Sky’s and the other Appellants’ grounds of appeal relating to the
validity, effectiveness and proportionality of the WMO remedy itself: paras
833-835 of the 2012 Judgment.
9.
The Tribunal refused permission to appeal but suspended its order on the
appeal until an application to the Court of Appeal had been determined. On 26
April 2013, following an oral hearing, Lewison LJ, gave BT permission to appeal
on a limited basis. BT’s application based on the Tribunal’s reversal of
Ofcom’s principal conclusion on the facts was refused, but BT was allowed to
argue that the Tribunal had not addressed a separate competition concern
identified by Ofcom in the Pay TV Statement, namely whether retailers could
compete with Sky on the basis of Sky’s offer to wholesale the sports channels
at its rate card price. When granting permission, Lewison LJ extended the
suspension of the Tribunal’s final order until the determination of BT’s
substantive appeal or further order. Sky and FAPL were subsequently granted
permission to bring a cross-appeal in relation to the Tribunal’s finding that
Ofcom had no jurisdiction under s.316 of the 2003 Act to impose the WMO remedy.
10.
The Court of Appeal handed down its judgment on 17 February 2014: [2014] EWCA Civ 133. The Court dismissed Sky and FAPL’s cross-appeal in relation to
Ofcom’s jurisdiction, but concluded that the Tribunal had failed to appreciate
the importance of Ofcom’s conclusion that Sky’s rate card price and the effect
of the penetration discounts that were proposed by Sky gave rise to competition
concerns in their own right. The Court therefore remitted to the Tribunal for
further consideration, findings and conclusions the question of whether the WMO
remedy was justified on the basis of such competition concerns. The effect of
the Court of Appeal’s order of 25 February 2014 is that the IRO remains in
effect, no party having applied to discharge it.
11.
The Court of Appeal refused Sky permission to appeal to the Supreme
Court but on 25 March 2014, Sky renewed that application in the Supreme Court,
seeking to challenge both the Court of Appeal’s decision on BT’s appeal and its
dismissal of Sky’s appeal on the jurisdiction ground.
12.
Having sought observations from the parties, the Tribunal’s Registrar
informed them on 27 March 2014 that, in light of Sky’s pending application for
permission to appeal to the Supreme Court, the Tribunal would not take further
steps to determine the question remitted to it by the Court of Appeal until the
Supreme Court had determined Sky’s application.
13.
On 30 October 2014, the Supreme Court finally determined Sky’s
application and refused permission to appeal.
14.
Thus it is that some four and a half years from the date on which the
(then) President made the IRO, that order remains in effect. As no application
has been made to discharge the IRO, it appears to be envisaged that it will
continue to have effect until the status of Ofcom’s WMO remedy is finally
determined. It is difficult to envisage that this will be before the autumn of
2015, at the earliest. Now that the Supreme Court has refused permission to
appeal, the case will have to be relisted before the Tribunal for further
argument to determine the matter remitted by the Court of Appeal, and possibly
the Tribunal may also need to resolve those aspects of the appeal which it
deliberately did not decide: see para 8 above. A yet further appeal to the
Court of Appeal cannot be ruled out.
THE TECHNICAL AND COMMERCIAL BACKGROUND
15.
It is necessary to describe briefly the technical and commercial background
to the IRO. In doing so, I draw on the very helpful Annex to the 2012
Judgment.
16.
Television services are distributed either free-to-air (“FTA”) or via a
subscription or on a pay-per-view basis. The latter two forms of distribution
are referred to as Pay TV. Since the so-called “digital switchover” from
analogue terrestrial television, there are now four digital technologies through
which FTA and Pay TV services can be delivered to consumers:
(a)
Digital terrestrial television (“DTT”): transmission on radio
frequencies, using multiplex transmitters to allow reception of multiple
channels on a single frequency range. In order to view TV services broadcast
via DTT, consumers require a DTT tuner, which is typically either in a set-top
box (“STB”) or integrated into the TV set. DTT has been predominantly used to
broadcast FTA services but Pay TV services can be offered via DTT;
(b)
Digital satellite: distribution via satellite. To view TV services
broadcast via digital satellite, the consumer requires a STB (or for some
services a compatible integrated TV set). Sky was the first to launch in 1998
a digital direct to home satellite platform in the UK. Digital satellite is
the most widely used Pay TV platform in the UK;
(c)
Digital cable: distribution via cable networks. To view digital cable
TV services, the consumer also requires a STB. Virgin is the main cable TV
provider in the UK;
(d)
Internet protocol television (“IPTV”): streamed linear and on-demand TV
can be delivered to subscribers or viewers using internet protocol, the
technology that is also used to access the internet. To receive IPTV
transmission requires the consumer to have broadband access of reasonable speed.
17.
Wholesale channel providers, such as the BBC and Sky, may make some of
their own programmes or acquire pre-made programmes from production companies.
They purchase content (e.g. sports rights) from content providers, typically
for a fixed fee on an exclusive basis for a given period. The wholesale
providers perform two primary functions. First, they aggregate content into TV
channels or a package of channels, or create non-linear content for use in
“on-demand” services. Sky, for example, uses premium sports content acquired
from rights holders to create its sports channels. Their second function is to
license their channels or non-linear content to retailers on various
distribution technologies. However, some wholesalers are also engaged in
retail provision direct to consumers.
18.
A Pay TV platform is the specific combination of distribution and
reception technology that enables consumers to receive encrypted broadcasts. Conditional
access (“CA”) is a platform service which restricts access to content that has
been made available on the platform only to those consumers who have been authorised
to receive it. Pay TV channels are broadcast using suitable encryption to
prevent non-subscribers obtaining free access. The STB generally contains a
slot where a smart card can be inserted, which allows for the decryption of the
encrypted transmission.
19.
Pay TV retailers provide consumers with access to Pay TV channels (and
video-on-demand (“VOD”) services). How much reception technology a Pay TV
retailer needs to provide to its customer depends on the retailer’s chosen
platform. Most of the large Pay TV retailers operate their own platform and
provide their customers with the connection equipment needed to view encrypted
pay channels. Hence, Sky, Virgin and BT provide their customers with a STB
(and in the case of Sky, a satellite dish) and dedicated connections. Some Pay
TV retailers do no more than provide a website and password for CA to their
customers, who then use their own broadband connection to access content; in
such cases the internet can be regarded as the platform.
20.
Sky, Virgin and BT are the three largest Pay TV retailers in the UK.
Each of them enters into contracts (subscriptions) with consumers and offers bundles
of Pay TV channels in a variety of packages, often for commercial and
logistical reasons. Alongside the distribution of such channels, Pay TV
retailers are typically responsible for various aspects of customer service,
such as billing. Pay TV retailers also offer bundles including non-Pay TV
services, in particular mobile and fixed line telecommunications and broadband
access.
21.
Where a Pay TV operator (X) is both a wholesale content provider and a
retailer, such as Sky, if another retailer (Y) wishes its customers to have
direct access to any of X’s encrypted channels, it must either seek agreement
with X for the wholesale supply of the channel or it may agree to X retailing
the channel directly on Y’s own retail platform. In the former case, the
channel is then provided as part of the Y’s offering to its subscribers. In
the latter case, X will enter into a direct relationship with Y’s customer, but
the customer will be able to receive the channel without the need to acquire a
second STB. This is referred to as “self-retailing” by X.
TECHNICAL AND COMMERCIAL DEVELOPMENTS
22.
At the time of the IRO, BT’s customers were provided with a “Cardinal”
STB which contained both a DTT tuner and IPTV technology. However, at the
time, BT was using IPTV technology only to provide customers with access to VOD
content. Pay TV services were being provided using DTT. Mr John Petter, the
CEO of BT’s Consumer Division, explains the position in his first witness
statement in support of the present application:
“At the time of the IRO BT could retail only [VOD]
content via IPTV, but was still in the course of developing its multicast
capability, which permits broadcasting of linear TV channels over IPTV. BT
therefore necessarily prioritised obtaining supply of Sky Sports 1 and Sky
Sports 2 over DTT, because it had the ability to retail linear channels only
over DTT at that stage. BT also had some concerns at the time about the
potential limitations of multicast technology and so took the view that DTT
would continue to play an important role in channel distribution for the
foreseeable future.”
23.
The definition of Qualifying Platform in the IRO provided that Sky was
to supply SS1&2 to BT via DTT. Since BT’s Cardinal STB incorporates a DTT
tuner and also CA technology that permits decryption of an encrypted DTT
signal, BT customers with the Cardinal STB were able to receive and view the
SS1&2 channels pursuant to the terms of the IRO.
24.
The “YouView” STB and technology was developed as part of a joint
venture (“JV”) initiative between BT, TalkTalk Group (“TalkTalk”), Arqiva, BBC,
ITV, Channel 4 and Channel 5. However, BT and TalkTalk have produced their own
variants and operate their own YouView platforms, on which each supplies its
distinct offerings, making the STB available to its customers with broadband
packages. BT launched its YouView platform on 26 October 2012. Like the
Cardinal STB, the YouView STB is a hybrid that incorporates both DTT and IPTV
technology. But unlike the Cardinal, the YouView STB has CA capabilities only
for IPTV and not for DTT. That means that YouView STBs have no means to decrypt
an encrypted DTT signal. The YouView platform is currently enabled only for
multicast, and not unicast, delivery.
25.
BT states that its YouView platform is significantly better than
Cardinal from the viewer’s perspective, an assertion that Sky does not seek to
challenge. The YouView platform is more up-to-date and sophisticated, with a
STB of higher specification that BT says works better for viewers. It also
offers a wider range of content, including additional high definition channels
and third party content. Further, YouView has certain technical and commercial
benefits for BT. […]["]
YouView has therefore become BT’s strategic platform whereas it now regards
Cardinal as its legacy platform and is seeking to migrate its Cardinal
customers over to YouView.
26.
Although BT at the time of the IRO had anticipated making multicast
transmission via IPTV in 2011 and the JV project that became YouView was being
developed, it was only in 2013 that BT actually launched multicast
transmission. BT began delivery via IPTV to its Cardinal platform in January
2013 and to its YouView platform in August 2013. It has been able to deploy
the newer technology rapidly, due both to the speed of rollout of BT’s fibre
network and, more recently, to the ability to transmit by multicast over copper
wire. IPTV is now the means by which BT mainly broadcasts and I was told […]["] BT will substantially cease using
DTT for Pay TV broadcasts altogether.
27.
BT came to a commercial wholesale arrangement with Sky in December 2012,
outside the scope of the IRO, for supply of SS1&2 via IPTV to customers
using BT’s Cardinal STB. As a consequence of this arrangement, BT ceased
delivering SS1&2 via DTT to customers on its Cardinal platform in July
2013, using the liberated DTT capacity to deliver its own sports channels
instead.
28.
Accordingly, BT now does not receive wholesale supply of SS1&2 from
Sky pursuant to the IRO but pursuant to its separate commercial arrangement
with Sky for its customers with a Cardinal STB. Since BT and Sky have failed
to come to a commercial arrangement for the supply of via IPTV to the YouView
platform, and the current terms of the IRO cover only DTT supply, BT customers
with a YouView STB are not able to receive SS1&2.
29.
Since the 2012 Judgment, BT has built its own portfolio of sports
channels. The 2012 Judgment noted
the outcome of the 2012 FAPL auction of live audio-visual rights, covering the
three seasons from 2013/14 to 2015/16. In that auction, BT acquired the rights
to screen 38 live matches per season, including almost half the “first picks”,
at a cost of some £246 million per season. Sky acquired the rights to screen
the remaining 116 such live matches, but is precluded from obtaining the
remaining FAPL rights by reason of the commitments offered to the European
Commission by the FAPL described at para 141 of the 2012 Judgment.
30.
In February 2013, BT announced its acquisition of the sports channel
business of ESPN, which brought BT the rights to screen live coverage of
certain FA Cup, UEFA Europa League and German Bundesliga football matches.
31.
On 1 August 2013, BT launched its two “BT Sport” branded channels, BT
Sport 1 and BT Sport 2, which accompanied an ESPN-branded channel in BT’s
portfolio.
32.
In November 2013, BT acquired for over €1 billion the exclusive live
broadcast rights to all matches from the UEFA Champions League and UEFA Europa
League for three seasons from 2015/16.
33.
It is not altogether accurate to describe the BT Sport channels as “Pay
TV” channels, since over half the 5 million subscribers to the channels receive
them at no additional cost on the basis that they are subscribers to BT
broadband services. However, those channels are not FTA, and certain customers
do indeed pay to receive them. BT wholesales the channels to Virgin, and
Virgin cable customers on certain lower-tier packages pay an extra amount
(currently £15 a month) directly to Virgin to add BT Sport to their package.
BT also self-retails its BT Sport channels to Sky satellite customers. Such
customers can contract directly with BT to add BT Sport to the channels they
receive by satellite through their Sky STB, making a payment (currently £12 a
month) to BT, although a significant number are also BT broadband customers in
which case they can receive BT Sport without additional charge.
34.
Sky supplies by wholesale its full portfolio of premium sports channels
(with the exception of Sky Sports News) to Virgin and other smaller cable
operators for distribution via cable. Therefore, Virgin customers are able to
view all FAPL live matches as Virgin receives SS1&2 from Sky and the BT
Sport channels from BT.
35.
In the unsuccessful negotiations between BT and Sky for the wholesale
supply of SS1&2 to BT’s YouView platform, Sky made it a condition for
agreeing to such supply that BT would reciprocally supply its BT Sport channels
by wholesale to Sky. BT refused to accept such a condition.
THE POSITION OF OFCOM
36.
A further development since the 2012 Judgment is the initiation by Ofcom
of two investigations concerned with Sky’s supply of its CPSCs.
37.
On 24 May 2013, BT submitted a complaint to Ofcom under the Competition
Act 1998 (“the 1998 Act”) regarding the terms on which Sky offered wholesale
supply of SS1&2 to BT’s YouView platform. The substance of BT’s complaint
is that the position adopted by Sky in making the wholesale supply of SS1&2
to BT’s YouView platform conditional upon BT agreeing to wholesale the BT Sport
channels to Sky for retail to customers on Sky’s satellite platform, constitutes
the abuse of a dominant position. On 14 June 2013, Ofcom opened an
investigation of this complaint.
38.
At an early stage in that investigation, BT applied to Ofcom for interim
measures pursuant to s.35 of the 1998 Act either to restrain Sky from insisting
on reciprocal supply of the BT Sport channels, or to mandate Sky to provide BT
with wholesale access to SS1&2 for its YouView platform on equivalent terms
to those which Sky had already agreed for other platforms.
39.
Ofcom published its final decision on interim measures on 31 July 2013,
concluding that it was not satisfied, on the basis of the evidence before it,
that it was necessary to grant the interim measures requested by BT as a matter
of urgency in order to prevent serious, irreparable damage to BT or to protect
the public interest.
40.
Ofcom’s investigation under the 1998 Act is continuing, and at the
hearing of the present application, Mr Holmes (appearing for Ofcom) informed the
Tribunal that Ofcom anticipates that it will decide whether to issue a
statement of objections in the autumn of 2014.
41.
Secondly, on 16 April 2014 Ofcom announced that it is undertaking a
review of the WMO. This “forward looking” review is intended to take account
of any changes in the market since 2010 and their implications for the WMO.
Such a review was contemplated in the Pay TV Statement but postponed while the
judicial proceedings described above were on foot. Mr Holmes explained that a
team had already been assembled within Ofcom to conduct the review, that
initial meetings had taken place with key industry parties, and that Ofcom
intends to publish a consultation statement by the end of the year.
Thereafter, Ofcom will consider the responses to its consultation and determine
how to proceed.
42.
Accordingly, there is an obvious connection between the substance of
BT’s present application and Ofcom’s ongoing regulatory investigations. If
BT’s complaint under the 1998 Act is upheld, Ofcom might require Sky to
wholesale SS1&2 to BT without any condition of reciprocal supply (although
Ofcom was not prepared to order such a supply by way of interim measures),
which is effectively what BT is seeking from the Tribunal in its present
application, albeit on an interim basis only. Ofcom’s separate review of the
WMO will bring a wide range of evidence to bear in considering the broader
issue of whether the WMO continues to be a suitable remedy, no doubt having
regard to the acquisition of significant football media rights by BT.
43.
However, Ofcom expressly did not adopt any position regarding the
determination of BT’s present application. I shall refer below to the letter
it sent the Tribunal, and its attendance at the hearing was purely in order to
assist the Tribunal insofar as necessary.
BT’S APPLICATION
44.
BT applies to vary the IRO by amending the definition of “Qualifying
Platform” in para 2 of the Schedule so as to include distribution via IPTV to
both BT’s Cardinal and YouView platforms. However, the essence of the
application concerns YouView. As explained above, BT currently receives
wholesale supply of SS1&2 from Sky via IPTV to its Cardinal platform
pursuant to a commercial arrangement they have reached; and, in any event,
Cardinal is now a legacy platform and BT’s future development in the supply of
Pay TV is concentrated on YouView.
45.
The application is made pursuant to rule 61(4) of the Tribunal Rules,
and BT also relies on the specific liberty to apply set out in para 2 of the
Schedule to the IRO.
46.
Rule 61 provides:
“Power to make interim orders and to take interim
measures
61. - (1)
The Tribunal may make an order on an interim basis –
(a) suspending in whole or part the effect of any
decision which is the subject matter of proceedings before it;
(b) in the case of an appeal under section 46 or 47 of
the 1998 Act, varying the conditions or obligations attached to an exemption;
(c) granting any remedy which the Tribunal would have
the power to grant in its final decision.
(2) Without prejudice to the generality of the
foregoing, if the Tribunal considers that it is necessary as a matter of
urgency for the purpose of –
(a) preventing serious, irreparable damage to a
particular person or category of person, or
(b) protecting the public interest,
the Tribunal may give such directions as it considers
appropriate for that purpose.
(3) The Tribunal shall exercise its power under this
rule taking into account all the relevant circumstances, including –
(a)
the urgency of the matter;
(b) the effect on the party making the request if the
relief sought is not
granted; and
(c) the
effect on competition if the relief is granted.
(4) Any order or direction under this rule is subject
to the Tribunal's further order, direction or final decision.”
47.
BT submitted that it is not seeking to re-open the IRO but simply to
bring the definition of “Qualifying Platform” up-to-date as expressly envisaged
by the specific liberty to apply in the definition itself, which was over and
above the general liberty to apply in para 2 of the main body of the IRO.
Accordingly, there was no need for BT to surmount a legal threshold of
demonstrating a significant change of circumstances. Moreover, to resist such
a variation, Sky would need to show that it would suffer damage as envisaged by
rule 61(2) as it is Sky that has sought to suspend the decision of Ofcom by
restricting the WMO. Insofar as Sky sought to rely on the effect of BT’s
subsequent acquisition of FAPL media rights, that involved questioning the
principle of the IRO itself, but Sky had not applied to set the IRO aside.
That is a matter for consideration in the ongoing Ofcom review; it is
irrelevant to BT’s application which involved only enabling the IRO to remain
effective in providing it with supply of SS1&2 for inclusion in its Pay TV
broadcasting.
48.
Sky stressed that the IRO was a consent order. It said that IPTV had
consciously been omitted, although everyone was aware at the time that what
became the YouView platform was being established. Hence in applying to vary
the IRO, BT must satisfy the test of a significant change of circumstances set
out by the Court of Appeal in Chanel Ltd v Woolworth & Co [1981] 1
WLR 485, which BT could not do in this case. On the contrary, BT was in
reality seeking to have a “second bite of the cherry.” Further, it was for BT
to demonstrate that the conditions of rule 61(2) were satisfied, and in any
event the Tribunal must take into account the matters set out in rule 61(3).
There was no particular urgency: BT had delayed making this application long
after the launch of its YouView platform, and it was notable that Ofcom had
taken a reasoned decision denying BT interim relief on its complaint under the
1998 Act. BT would not suffer hardship since it could secure the wholesale
supply of SS1&2 to its YouView platform if only it agreed to reciprocal
supply of its BT Sport channels. Instead, the result of BT having secured the
exclusive right to a significant proportion of the FAPL matches was that if BT
obtained this amendment to the IRO, BT would gain an unfair competitive
advantage since it would be broadcasting all the FAPL matches to its
subscribers although it had made only about a third of the investment in such
rights as Sky, which would be able to broadcast only 75 per cent of the
matches. Accordingly, this would significantly affect Sky’s ability to retain
its existing subscribers and attract new ones.
49.
EE Ltd (“EE”) submitted observations as a major investor in superfast
broadband services. EE considered that the IRO already conferred a competitive
advantage on BT over other superfast broadband providers like itself, who are
not specified in the Schedule to the IRO. However, that impact was neutralised
by the fact that so far as BT is concerned the IRO is now essentially a ‘dead
letter’ since YouView had become BT’s strategic platform. EE was concerned
that the proposed amendment to a Qualifying Platform, to bring YouView within
its scope, would confer an additional competitive advantage on BT, which is
using its ability to distribute high quality content through via IPTV as a
means of competing in the supply of superfast broadband services.
THE APPLICABLE TEST
50.
On the question of what test should be applied for the making of the
amendment, I consider that neither of the extreme positions adopted by,
respectively, BT and Sky is correct. Since the present application does not
seek to suspend the WMO remedy, in my judgment neither BT nor Sky needs to
satisfy the threshold of rule 61(2) of the Tribunal Rules. Those conditions
applied to Sky’s original application for the grant of interim relief. This
application to amend seeks, to a specific and limited extent, to narrow the
suspension of the WMO. It is made under the express liberty to apply in the
IRO and rule 61(4). I consider that rule 61(3) therefore applies to the
present application, so that the matters there specified, along with all other
relevant circumstances, have to be taken into account.
51.
Moreover, on the facts here I think that it does not make a material
difference whether or not the Chanel Ltd v Woolworth test applies. Chanel
was a trademark infringement case where, when the claimant’s motion for an
interlocutory injunction came on for hearing in April 1979, the defendants gave
undertakings “until judgment or further order” not to deal in the goods bearing
the claimant’s mark that were not the claimant’s goods. The second defendants
applied to be discharged from that undertaking on the basis that a few months
later the Court of Appeal held in another case (Revlon) that marks can
be distinctive of a whole group of companies, such that every company in the
group was taken to consent to their use by every other company in the group,
and that the defendants had discovered evidence of organisational links between
the claimant and the companies from whom the goods that were the subject of the
infringement had been acquired. The Court of Appeal dismissed an application
for permission to appeal from the judge’s refusal to discharge the
undertakings, and in setting out his reasons Buckley LJ (with whom Shaw and
Oliver LJJ agreed) stated (at 492D):
“In my judgment, an order or an undertaking to the
court expressed to be until further order by implication gives a right to the
party bound by the order or undertaking to apply to the court to have the order
or undertaking discharged or modified if good grounds for doing so are shown.
Such an application is not an application to set aside or modify any contract
implicit in the order or undertaking. It is an application in accordance with
such contract, being an exercise of a right reserved by the contract to the
party bound by the terms of the order or undertaking.”
He proceeded to hold that the grounds being put
forward could not constitute a basis for varying the undertakings:
“The defendants are seeking a rehearing on evidence
which, or much of which, so far as one can tell, they could have adduced on the
earlier occasion if they had sought an adequate adjournment, which they would
probably have obtained. Even in interlocutory matters a party cannot fight over
again a battle which has already been fought unless there has been some
significant change of circumstances, or the party has become aware of facts
which he could not reasonably have known, or found out, in time for the first
encounter. The fact that he capitulated at the first encounter cannot improve a
party’s position. The Revlon point was open to the defendants in April
1979, notwithstanding that this court had not then decided that case. Some at
least of the new evidence was readily available to them at that time.”
52.
The Chanel approach was considered further by Sir Donald Nicholls
V-C (as he then was) in Gantenbrink v BBC [1995] FSR 162. There, the
court had to decide whether to permit the defendant to apply to vary undertakings
which it had given at the outset of a copyright infringement claim, although it
did not seek to show any change in circumstances. After referring to the
“classic exposition” in the Chanel case, the Vice-Chancellor continued
(at 165):
“On the other hand, if an interlocutory injunction is
granted by consent, or an undertaking is given, in circumstances where the
parties envisaged that under the liberty to apply an application could be made
to vary the injunction or undertaking even in the absence of changed
circumstances, the court will give effect to that intention.”
Noting a subsequent decision of
the Court of Appeal which had explained Buckley LJ’s observations in Chanel as
very much related to the circumstances of that case itself, Sir Donald Nicholls
stated:
“In other words, the court will give effect to the
explicitly evinced intention of the parties when dealing with an application
made pursuant to a liberty to apply. In my view that must equally be so whether
the liberty to apply is expressed in the order or is implicit in the order.”
53.
The circumstances here are, in my view, very different from those in Chanel.
In this case, BT is not applying only pursuant to the general liberty to apply
in the IRO but pursuant to the express liberty to apply in para 2 of the
Schedule. The parties agreed by their consent order to define “Qualifying
Platform” in terms which expressly envisaged the potential for subsequent
reconsideration of what platforms should be appropriately included.
Accordingly, I do not think that a condition for variation applies which
imposes particular “significance” in terms of a threshold of new circumstances.
Nonetheless, I consider that the obvious interpretation of the express liberty
to apply in para 2 of the Schedule is that there must be some further
development or change on which the application would be based; it should not be
read as simply enabling a party to come back to the Tribunal and seek to
vary the definition because it had second thoughts.
54.
I am reinforced in this view of what was envisaged by the brief
submission, by way of letter to the Tribunal, from Ofcom. Ofcom was of course a
party to the IRO and states that it considered that the liberty to apply:
“would offer protection to the parties in relation to
future platform developments in the event that these progressed faster than
expected or (as has in fact eventuated) the appeals took longer than expected.”
55.
However, in the end I think it is unnecessary to determine conclusively
whether a party would be entitled to seek to vary the definition of Qualifying
Platform absent any change in circumstances. That is because I have no doubt
that there has been a material change on the facts in this case. First,
although use by BT of IPTV for broadcast of its channels and what became the
YouView platform were envisaged in 2010 as future developments, they were
precisely that. They were not at that time of immediate relevance. IPTV is a
more advanced and efficient technology, and in 2010 the prospect of BT
switching entirely to IPTV and ceasing to broadcast on DTT lay well into the
future. Secondly, I do not think that it could have been seriously
contemplated, at the time the IRO was made, that over four years later the case
would be far from concluded. The effect of these two factors is interrelated,
in that the extended duration of the IRO has heightened the importance in
practice of the technical developments. I was told that one of the most
significant developments is the ability to multicast (and thus broadcast to an
IPTV platform) over an existing copper wire connection whereas previously it
was thought that it was essential to have an optical fibre connection.
56.
Accordingly, I am satisfied that BT is entitled to seek to vary the IRO
under the express liberty to apply in the light of subsequent developments. It
is therefore neither necessary nor relevant to explore the position adopted by
the parties in the discussions that led to the IRO, which was the subject of
some of the evidence now placed before the Tribunal.
SHOULD THE IRO BE VARIED?
57.
Part of the difficulty of the present case flows from the fact that the
IRO was a consent order, so that the Tribunal did not have to articulate in
2010 the basis on which a suspension of the WMO was justified or determine
whether and to what extent the suspension should be circumscribed. However,
the Tribunal now has to consider a strongly contested amendment to the IRO,
which brings those issues into focus four years later, when the surrounding
circumstances have significantly changed.
58.
Although Mr Howard for BT argued forcefully that once grounds for a
variation were shown in terms of, as he put it, bringing the IRO up-to-date,
any changes in the competitive position in the market were irrelevant, I do not
think that can be right. The WMO obligation was imposed under the Pay TV
Statement in the public interest. Similarly, the terms of any suspension of the
obligation must have regard to the public interest and in assessing a variation
of the suspension to reflect certain developments, the Tribunal cannot approach
the matter in blinkers, shielding its eyes from other changes that have taken
place over the intervening period. This remains an order for interim relief,
pending the final outcome of this case. Accordingly, the Tribunal should not
disregard the potential effect of its order in the event that, when the case is
finally determined, the WMO remedy is upheld or, conversely, set aside. That
involves consideration of the effect on the parties. But in my judgment,
although both BT and Sky advanced extensive and contrasting submissions as to
the prejudice, or lack of it, caused to each other, this is not private
litigation but the challenge by Sky to a regulatory remedy imposed to ensure
“fair and effective competition”. The Tribunal must therefore be concerned
also with the effect on such competition in the public interest.
59.
That is also made clear by rule 61(3) of the Tribunal Rules which
prescribes that the relevant circumstances include not only the urgency of the
request and the effect on the party making the request if it is not granted,
but also the effect on competition if relief is granted. In that regard, I do
not think it is appropriate to focus critically on the prejudice to BT – as the
party now requesting a variation – if its request for a variation is not
granted, or alternatively on the prejudice to Sky – as the party that
originally requested a suspension of the WMO remedy – if the scope of that
suspension were narrowed. In the circumstances here, I consider that it is relevant
and necessary to look at the position in the round.
60.
Accordingly, I consider that the starting point is that the WMO remedy
was imposed by Ofcom in order to ensure fair and effective competition pursuant
to s.316 of the 2003 Act, in the public interest. Unless suspended, the WMO
remedy covers any form of delivery of Sky’s CPSCs, including via IPTV.
61.
A decision by Ofcom under s.316 regarding a licence condition will very
often, if not always, be adverse to the commercial interest of the party on
whom the condition is imposed.
62.
If such a decision is appealed, the decision is only suspended if the
CAT so orders. Such decisions by Ofcom are usually complex, and an appeal is therefore
likely to involve complex issues and will frequently involve several parties,
as was the case here. Although it is hoped that such appeals would not usually
take anything like as long as the present case, final resolution of such an
appeal may often take at least a year, and longer if the case proceeds to a
second level appeal.
63.
The complexity of such appeals means that it will usually be impossible
for the Tribunal on an interim hearing to arrive at even a provisional view as
to the prospect of the appeal succeeding. Certainly in the present case, it
would be wholly inappropriate for me to reach any view as to the likely outcome
of remittal to the Tribunal, as ordered by the Court of Appeal.
64.
Accordingly, although there will no doubt be appropriate cases for
suspension, the Tribunal should be cautious before suspending a decision
regarding a licence condition pending appeal. Broadcasting markets, like
telecommunications markets, are developing rapidly so that any suspension will
potentially impair the effectiveness of the decision, and if such a decision
could readily be suspended there would be an incentive to appeal simply to
secure the benefit of delay.
65.
In the present case, although the WMO remedy has been suspended by consent,
I consider that the terms of the IRO, with the incorporated undertakings, were
designed to ensure that meaningful use of SS1&2 could be made by other
parties supplying Pay TV services in the interim. This is supported by the
submission from Ofcom on the present appeal, stating as follows:
“Ofcom consented to the terms of the IRO, which
exclude distribution of CPSCs by IPTV, because it was Ofcom’s understanding in
April 2010 that none of the parties present intended to distribute Sky’s
channels by IPTV in the short to medium term. Ofcom considered that the main
parties would not therefore be prevented by the IRO from making meaningful use
of the WMO Remedy during the expected currency of the appeals.”
As
the Tribunal observed in its judgment on Real’s application to amend the IRO
(see para 7 above), the terms of the IRO meant that Sky would suffer the
commercial disadvantage that it apprehended from the WMO:
“By agreeing to these terms Sky
was prepared to, and almost certainly will, suffer the very adverse effects
which formed the main foundation for its application for interim relief should
its appeal succeed and the supply of the channels to those companies be
withdrawn.”
[2010] CAT 29
at [24].
66.
The technical developments that have occurred over the wholly
exceptional time that this appeal is taking have rendered the IRO largely
ineffective as regards BT. It is not realistic to suggest that BT should
maintain use of the Cardinal STB and deprive its customers of the improved
technology and service of the YouView box simply to retain the delivery of
SS1&2. This would frustrate the development of BT as a competitor on the
Pay TV market and cannot, in my view, be regarded as being in the public
interest.
67.
The main argument against making SS1&2 available to BT is that by
reason of BT’s acquisition of valuable football broadcasting rights, BT has now
become a much more formidable competitor to Sky so that the addition of the
SS1&2 channels would give BT an unfair advantage. I recognise that this
development means that if Sky’s appeal eventually succeeds, the obligation to
supply BT with its CPSCs by IPTV over YouView may cause commercial damage in
terms of the loss of actual or potential subscribers, for the various reasons articulated
in Sky’s evidence. But conversely, if the WMO remedy is eventually upheld, to
deny BT access to those channels for it to supply on its YouView platform is
likely to cause it commercial damage. I do not think it is any answer to say
that BT could obtain SS1&2 if only it were prepared to offer reciprocal
supply to Sky of the BT Sport channels. BT has spent some £1.5 billion
acquiring football broadcasting rights in order to improve its position on the
market and I do not see that BT should be required, in effect, to deprive
itself of the competitive gain from that investment in order to achieve the
benefit of the WMO remedy ordered by Ofcom.
68.
In its interim measures decision of July 2013, Ofcom records Sky as
having opposed that application by BT on the basis that BT’s claims that it
would suffer significant loss without access to SS1&2 were exaggerated:
para 5.10. Sky asserted that “all the available evidence” indicated that “in
the short term” significant numbers of Sky Sports subscribers would not move to
BT’s YouView even if YouView included SS1&2. After I pointed this out in
the course of the hearing, Sky sent the Tribunal a full copy of its
representations to Ofcom of June 2013, submitting that its comments to that
effect were confined to the likely position in the following “few months.”
Having read those representations, I do not regard them as limited to that
extent: although some of the points made were in terms of the next few months,
in particular as regards the under-development of the YouView platform, others
related at least to the following year. I acknowledge that the situation is no
longer the same, due particularly to the roll-out by BT of its fibre network
and, significantly, the ability to deliver by multicast over copper wire. But
this demonstrates the difficulty of predicting the likely commercial impact of
a decision to grant an extension of the IRO to cover IPTV, to which both BT and
Sky would doubtless respond in terms of their marketing efforts and
strategies. It is striking that some six months before it made those
representations to Ofcom, Sky had been prepared to enter into an agreement with
BT for wholesale supply of SS1&2 to BT via IPTV for its Cardinal platform.
Sky would hardly have done so if it felt this would cause it a significant
commercial disadvantage. Sky subscribers continue to have the benefit of its
other sports channels, in particular Sky Sports 3 and 4 and F1, which are
outside the scope of the WMO remedy and which a BT customer cannot access. And
Virgin customers can view all FAPL live matches, since Sky is supplying by
wholesale to Virgin, so BT would be in no better position in that regard than
the third major competitor in the Pay TV market.
69.
It is not for the Tribunal on this application to consider whether, by
reason of the change in commercial conditions as a result of BT’s acquisition
of football broadcasting rights, the WMO remedy continues to be appropriate,
going forward. That will be under examination in the review announced by
Ofcom, which I cannot prejudge. I note that as regards the FAPL rights, Sky has
no less a share of the total number of games than it had at the time of the Pay
TV Statement, when the balance of those rights was held by ESPN, although I
appreciate that the rights acquired by BT significantly include the valuable rights
to ‘first pick’ matches which ESPN had not enjoyed.
70.
I note also that whilst Sky is unable to offer all FAPL matches as a
single package, BT provides the BT Sport channels on the Sky STB by
self-retail, and indeed free to those Sky subscribers who are customers of BT
Broadband. That is commercially much less attractive for Sky than being able
to broadcast BT Sport itself, since it results in its customers having a direct
contractual relationship with BT, with all the marketing opportunities that
result. Nonetheless, the consequence is that many Sky customers can access all
FAPL matches through their Sky STB whereas BT customers with a YouView STB
cannot access any of the Sky Sports channels, including of course SS1&2. I
would be concerned if it were open to BT at any time to decide to cease
self-retail in this way on the Sky STB. However, BT has offered an undertaking
that if the amendment now sought is granted, it will maintain BT Sport on Sky’s
platform while the IRO remains in effect. There is nothing to suggest that
there is likely to be a significant change in the terms on which BT offers its
sports channels to Sky subscribers, but if BT did change the terms in material
respects, that may well constitute a change in circumstances that would entitle
Sky to apply to vary the IRO under the continuing liberty to apply.
71.
As regards the submissions of EE, they appear to me to concern the WMO
remedy itself and its effect on competition in the market for superfast
broadband services, rather than the justification for amending the IRO. EE is
concerned because the amendment sought by BT would have the consequence of
restoring the effective operation of the IRO, which had in the meantime become obsolete,
at least for BT, and thus enable BT to take advantage of the WMO remedy
compared to other operators who are not beneficiaries of the order. However, I
consider that in reality that raises a very different issue, namely the
appropriateness of the WMO, and not the justification for amending the IRO
which is all that is before the Tribunal.
72.
As regards the urgency of the matter, for the purpose of rule 61(3)(a),
although BT now say that its application is urgent because of its focus on the
YouView platform and, most immediately, the start of the 2014/15 football
season, I note that BT withdrew an application to vary the IRO in similar terms
that it made before the Court of Appeal in March 2013. Further, even when BT
issued its present application before this Tribunal on 11 April 2014, it did
not ask that it be heard urgently, which is why it came on for hearing only
near the end of July. Therefore I do not consider that the circumstances
indicate a high level of urgency, and that is a factor against BT’s
application. Nonetheless, the likely timescale until the case is finally
determined means that delaying the potential supply of SS1&2 via IPTV to BT
until then may cause it significant prejudice.
73.
Ultimately, the present case is very different from private litigation.
Not only are there no cross-undertakings in damages, which in any event would
be very hard to quantify, but such undertakings would not serve to protect the
public interest in achieving a competitive market which the WMO remedy was
designed to secure. If BT had not acquired significant football broadcasting
rights, and in particular the FAPL rights, its case for variation of the IRO to
include supply via IPTV would be very strong. Indeed, given Sky’s evidence, I wonder
whether such variation would have even been resisted. In my judgment, it would
be wrong to refuse to extend the definition of Qualifying Platform in an
interim remedy to reflect the change in BT’s primary broadcasting platform over
the long period that this remedy remains effective, only because BT has itself
spent a substantial sum acquiring valuable football broadcasting rights in
order to improve its competitive position on this market.
74.
Finally, I should say that I regard Ofcom’s decision refusing BT interim
relief on its complaint of abuse of dominance as being of very limited
relevance. Since BT was there the applicant for interim measures, the test
applied by Ofcom was whether BT had shown that it was necessary for Ofcom to
grant relief at the outset of its investigation so as to prevent BT suffering
“serious, irreparable damage” or to protect the public interest.
Here, it is Sky that obtained interim measures suspending Ofcom’s WMO remedy.
Although I have held that the likely prejudice to BT if the IRO is not amended is
very relevant to the present application, BT does not have to satisfy such a
high threshold. Further, the interim measures decision was taken in July 2013
when it appeared that BT would have to continue to sell Cardinal STBs so as to
maintain delivery of BT Sport over DTT, on the basis that multicast
transmission was feasible only over fibre and BT’s fibre network covered only
about 60% of total UK homes. As I have observed, it has since become
practicable to deliver multicast services over copper wire so that BT will substantially
cease DTT transmission of its Pay TV channels […]["].
CONCLUSION
75.
For all the reasons I have set out, and upon BT undertaking to maintain
BT Sport on Sky’s platform until the conclusion of Sky’s appeal or further
order, BT’s application to amend the IRO is accordingly granted.