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Advertisements referring to value of trading stamps. 6.(1) It shall be unlawful for the promoter of a trading stamp scheme, or for any person carrying on a trade or business in which a trading stamp scheme is operated, after the coming into force of this section to issue or publish, or cause to be issued or published, an advertisement in any medium which conveys, or purports to convey, the cash value of any trading stamps in terms which are misleading or deceptive or in terms which in any misleading or deceptive manner identify the worth of any trading stamps with what the holder pays or may pay to obtain them. (2) A person who contravenes this section shall be guilty of an offence and shall be liable on summary conviction to a fine not exceeding fifty pounds. (3) For the purposes of this section an advertisement issued by way of display or exhibition in a public place shall be treated as issued on every day on which it is so displayed or exhibited, but in proceedings brought by virtue of this subsection in a case where the display or exhibition began before the date of the coming into force of this section, it shall be a defence to show that the defendant had taken all reasonable steps to secure that the display or exhibition was terminated before that date.
© 1965 Crown Copyright
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