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ARAL, BP, IP, MOBIL & STATOIL [1999] IECA 571 (15th November, 1999)
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ARAL, BP, IP, MOBIL & STATOIL [1999] IECA 571 (15th November, 1999)
COMPETITION
AUTHORITY
Competition
Authority Decision of 15 November 1999 relating to a proceeding under Section 4
of the Competition Act, 1991.
Notification
No. CA/4/96: ARAL, BP, IP, MOBIL and STATOIL
Decision
No 571
Price
£0.80
£1.30
including postage
Competition
Authority Decision of 15 November 1999 relating to a proceeding under Section
4 of the Competition Act, 1991.
Notification
No. CA/4/96: ARAL, BP, IP, MOBIL and STATOIL
Decision
No 571
Introduction
1.
Notification was made by Den Norske Stats Oljeselskap A.S. (Statoil) on 12th
January 1996 with a request for a licence under
Section 4(2) of the
Competition
Act, 1991 in respect of a joint venture agreement for international commercial
cards. In addition to this agreement there are ancillary agreements
viz
a purchase and sale agreement, a trademark management agreement, a share sale
and transfer agreement/option agreement and a trademark licence agreement which
have all been notified as a single agreement.
The
Facts
(a)
Subject of the Notification
2.
The notification concerns a joint venture agreement and ancillary agreements
dated 2nd September, 1993 between Aral Aktiengesellschaft (Aral), BP Oil
International Limited (BP), Italiana Petroli S.P.A. (IP), Mobil Europe Limited
(Mobil) and Statoil. Statoil was joined as a party to the joint venture by an
Entry Agreement dated the 27th of October 1994. In accordance with this Entry
Agreement, Statoil was obliged to become a party to the Trademark Management
Agreement and to enter into Trademark Licence Agreement with ROUTEX BV, the
owner of the joint venture trademarks and other related intellectual property
rights. The parties to the notified agreement have devised an arrangement
whereby each party will issue its own international commercial cards (with
Routex symbol attached) for the cashless purchase of motor fuel and related
products by commercial customers in all suitable service stations throughout
Europe.
(b)
The Parties Involved
(i)
The Parties
3.
Aral is a company organised and existing under the laws of Germany with its
registered office located at Wittener Strasse, 45 Bochum, Germany. Aral is a
purchaser of oil and other petroleum products and is engaged in the business of
owning and operating service stations from which it sells gasoline, diesel,
lubricants and other related products directly in Germany and within the EC
through its subsidiaries. Aral is not a participant in the market for the
supply of motor fuels in Ireland.
4.
BP is a company organised and existing under the laws of England with its
registered office at Britannic House, I Finsbury Circus, London EC2M, 7BA,
United Kingdom. BP, a wholly owned subsidiary of The British Petroleum Company
plc and its main operating company, is responsible for the supply,
transportation, refining and marketing of crude oils and petroleum products. BP
and its affiliates market automotive fuels and related petroleum products
through networks of service stations worldwide. The British Petroleum Company
plc is engaged in the exploration, production, refining and marketing of crude
oil and derivative products, natural gas and the production, and distribution
of chemicals and the manufacture and sale of animal nutrition products. BP Oil
International Limited ("BP") is a wholly owned subsidiary of The British
Petroleum Company plc. The BP group is no longer engaged in the supply of
motor fuel for resale in Ireland, having sold this part of its business to
Statoil in March 1992.
5.
Italiana Petroli S.P.A. ("IP") is a company organised and existing under the
laws of Italy with its registered office located at Piaza Della Vittora, Genoa,
Italy. IP is a purchaser, processor and trader of oil and other petroleum
products and is engaged in the business of owning and operating service
stations in Italy from which gasoline, diesel, lubricants and other related
products are sold. IP is not engaged in the motor fuel supply market in Ireland.
6.
Statoil is a company organised and existing under the laws of Norway with its
registered office located at Forus, PO Box 300, N-4001 Stravanger, Norway.
Through its operating subsidiary, Statoil is one of the main competitors in the
motor fuel market in Ireland.
7.
Mobil is a company organised and existing under the laws of England with its
registered office at Mobil Court, 3 Clements Inn, London WC2A 2EB, United
Kingdom. Mobil is a wholly owned subsidiary of the Mobil Corporation which is
engaged in the exploration, production, transportation, refining and marketing
of crude oil petroleum products and natural gas. Mobil affiliates market
automotive fuels and related petroleum products through networks of service
stations worldwide. Mobil is not engaged in the motor fuel supply market in
Ireland.
8.
Mobil withdrew from the agreement on 24th February, 1998 and was replaced by
OMV Aktiengesellschaft (OMV). OMV is a multi-national oil, gas and chemicals
company with service stations in the relevant market in Austria, Germany and
Italy. Its registered office is located at A-1090, Vienna Otto-Wagner Platz 5,
Austria.
(ii)
Distribution of Shares
9.
The distribution of total shares (150) at present:
Aral
Aktiengesellschaft 40 Shares
BP
Oil International Ltd 40 Shares
OMV
Aktiengesellschaft
40 Shares
Italinana
Pedroti S.P.A. No Shares held but each of the other 3 parties
hold 10 shares under
option of purchase by IP
Den
Norske Stats Oljeselskap A.S. 30 Shares
(c)
The products and the Market
10.
The notifying party submitted that the structure and segmentation of the market
for the supply of motor fuels in Ireland is well known to the Authority both
from the Report of Enquiry into the Supply and Distribution of Motor Fuels by
the Fair Trade Commission in 1989 (PL.7951) and more recently from the
submissions which led to the Decision of 1st July 1993 granting a licence
under
Section 4 (2) of the
Competition Act, 1991 to a category of exclusive
purchasing agreements in respect of motor fuels (known as "the Motor Fuels
Category Licence").
11.
The Authority is of the view that the relevant market is the market for fuel
card issuance and use. At present, fuel card issuers in Ireland include Irish
Shell, Maxol, Texaco, Esso and Statoil; their cards are for use in the State.
The total Irish fuel card market is estimated at approx. 200,000 vehicles, with
only 61,000 cards issued at end of 1998. However, only the Statoil card to date
carries the
Routex
symbol, thus facilitating its card use across Europe.
(d)
The Notified Arrangement
12.
In essence, the parties to the notified agreement have devised an arrangement
whereby each party will issue its own international commercial cards for the
cashless purchase of motor fuel and related products by commercial customers in
all suitable service stations throughout Europe designated by each of the
parties. For this purpose the participants entered into the following set of
agreements dated 2nd September 1993:- Joint Venture Agreement, Purchase and
Sale Agreement, Trademark Management Agreement, Share Sale and Transfer
Agreement/Option Agreement and Trademark Licence Agreement.
(i)
The Joint Venture
13.
This Agreement requires each Participant to use its best endeavours not to
issue to any commercial customer within a single country both a commercial card
and a company fuel card (the latter being a card other than a commercial card
which entitles a commercial customer to make cashless purchases of goods and/or
services at automotive service stations of that participant or at any
automotive service station of any other company pursuant to a mutual acceptance
agreement with such other company). The Agreement also requires that from the
date on which the Participants agree to authorise a commercial card for use,
the Participants shall not market or issue to commercial customers any cards
having validity at automotive service stations situated outside that country,
other than a commercial card having international scope.
14.
The Agreement does however provide for the issuing of both a commercial card
and a company fuel card to any one commercial customer in exceptional cases
where the commercial customer is able to utilise a company fuel card over a
materially wider network of service stations than would be possible through the
use of a commercial card. The Agreement provides for a maximum period of two
years from the date of the launch of the commercial card in any specific
country (the "Launch Date" ) or two years from the date of issuing of the
replacement commercial card, by which the use of such company fuel cards are to
terminate.
15.
The range of products, ("authorised product range"), and the service stations
("authorised outlets") at which commercial cards may be used to obtain goods
and/or services are to be determined by
the
Participants under the Agreement. In so doing, each participant is required to
display at its authorised outlets the Joint Venture trademarks indicating the
acceptance of commercial cards. Under the terms of the Agreement, Participants
are entitled to agree upon discounts to be applied to goods and services within
the authorised product range during the two year period after the launch date.
After this two year period has elapsed such discounts, if any, shall be
established by bilateral agreements between each Participant and each other
Participant.
16.
Article 8 governs the relations between the Participants and third parties; it
states that during the term of this Agreement the Participants shall not
perform agency services
in
relation to cards issued by any other card company that are capable of being
used in more than one country in Europe, nor shall they perform agency services
in relation to cards issued by other companies engaged in the retail or
marketing of petroleum products and/or related goods and services. The
agreement also determines that the Participants shall not enter into any
arrangement with any other Company who engages in the retail marketing trade or
marketing of petroleum products and/or related goods and services pursuant to
which any commercial cards issued by such other company and capable of being
used in more than one country in Europe, shall be accepted within some or all
of that participant's network of service stations, unless unanimous agreement
of all the participants has first been obtained. Neither shall the
Participants be entitled during the term of the agreement to enter into any
Agreement with any other person the effect of which is to permit the use of
such Participants group commercial cards for the purchase of goods and services
at service stations other than authorised outlets of the Participants' groups
unless unanimous agreement of all of the Participants have first been obtained.
The Agreement sets out the conditions which must exist before any Participant
may engage the services of an agent for the recruitment or solicitation of
customers in a particular country.
17.
Under Article 9 new Participants may be admitted to the Venture once the
qualifying criteria set out in the Agreement have been satisfied and the
admission procedure adhered to as set out in the Agreement. Article 10
provides for the voluntary withdrawal by any Participants from the Venture by
means of a withdrawal notice and the agreement also provides for certain
conditions, which if they exist, may result in a Participant being deemed to
have withdrawn from the venture.
(ii)
Ancillary Agreements
18.
Under the terms of the agreement each of the participants is required to have
in existence a company to act as its International Card Company (ICC) for the
purposes of entering into a bilateral
Purchase
and Sale Agreement
with
the ICC of each of the other participants (the form of such an agreement is
set out in Schedule D of the Joint Venture Agreement). These Agreements enable
the holder of a commercial card issued by a Participant ("A") to purchase fuel
and other goods and services which are supplied to it by Participant A at the
authorised outlet of another Participant ("B") .
19.
Article 13 provides for the setting up of an operation committee in order to
implement and give full effect to the provisions of the Agreement including the
authority to make decisions on administrative matters in relation to the
venture operations, advertising, themes and visual standards and to assess
applications from proposed new entrants to the venture. Schedule B of the
Joint Venture Agreement sets out the business procedures manual which contains
information regarding the authorised outlets, site procedures for purchases at
the authorised outlets, and various procedures for data communication between
the ICCs of the various Participants.
20.
Article 15 of the Agreement obliges each Participant to keep confidential all
"confidential information" (as defined by the Agreement) and not to use such
information other than for the purpose of performing obligations under the
Agreement and related agreements. This obligation as to confidentiality will
continue in existence notwithstanding that the Participant may cease to be
party to the Agreement or the Agreement itself may be terminated for any reason.
21.
Under the terms of the Joint Venture Agreement each of the Participants is
required to enter into a
Trademark
Management Agreement
(the
form of which is set out in Schedule C of the Joint Venture Agreement) which
contains provisions regarding the holding and licensing of the trademarks in
connection with the commercial card system. Pursuant to this agreement the
parties together own, (or have an option to acquire shares in) a company now
known as Routex BV (this ownership is achieved by means of
Share
Sale and Transfer Agreements
and
the option to acquire shares in the Company is achieved by means of an
Option
Agreement
as
set out in Schedules 1 and 2 of the Trade Mark Management Agreement) who is the
registered owner of the trademarks and other intellectual property rights which
characterise commercial cards. Under the Trademark Management Agreement the
company grants licences to each of the Participants to use these trademarks by
means of a
Trademark
Licence Agreement
.
22.
Statoil was joined as a party to the joint venture by Entry Agreement dated the
27th of October 1994. Under this Entry Agreement Statoil became bound by the
terms of the Joint Venture Agreement save for certain obligations as set out in
the Statoil Disclosure Letter. In accordance with this Entry Agreement
Statoil was obliged to become a party to the Trademark Management Agreement and
to enter into Trademark Licence Agreement with ROUTEX BV, the owner of the
joint venture trademarks and other related intellectual property rights. [
]. By letter dated 27th October 1994 each of
the Participants disclosed by way of Disclosure Letter the provisions of the
Entry Agreement to which it was not adhering. By Waiver dated the 27th of
October 1994 each of the Participants agreed to waive noncompliance with the
provisions of the Statoil Entry Agreement as disclosed by each of the
participants in such Disclosure Letters.
(e)
Submissions by the Notifying Party
Arguments
in support of request for the issue of a certificate/licence
23.
The notifying party submitted that the joint venture arrangements would
contribute significantly to improvements in the distribution of fuel in Ireland
and to the facilitation of transport between Ireland and other European
countries by, inter alia providing non-Irish commercial drivers with a new and
convenient means to purchase fuel and other products in Ireland without the
need to carry cash in Irish currency and by providing reciprocal benefits to
Irish drivers in European countries.
(f)
Other information
24.
The arrangements had been notified to the European Commission (Case No.
IV/34.427-ABIM Card). The first EC notification was submitted on 6th August,
1992. The Joint Venture Agreement signed on the 2nd September 1993 and other
ancillary documents were notified to the Commission on 1st October, 1993.
Subsequently the documentation relating to the accession of Statoil as a party
to the joint venture arrangements was notified to the Commission on Form A/B
on 28th October 1994. The notifying party submitted that the decision of the
European Commission to issue a comfort letter and to close its file in relation
to Case No. IV/34.427 - ABIM Card without having published a notice pursuant
to Article 19(3) of Council Regulation No. 17/62 is relevant to this
notification.
25.
The arrangements implemented under the Joint Venture Agreement dated 2nd
September 1993 have also been notified to the United Kingdom Office of Fair
Trading ("OFT"), the Italian Competition Authority and the Greek Competition
Authority. The Bundeskartellant has informally been made aware of the
arrangements implemented under the Joint Venture Agreement although no formal
notification has been made. The Statoil Entry Agreement dated 27 October 1994
has been formerly notified to the OFT.
The
Assessment
Applicability
of Section 4(1)
(a)
The Undertakings and the Agreement
26.
Section 3(1) of the
Competition Act defines an undertaking as ‘a person,
being an individual, a body corporate or an unincorporated body engaged for
gain in the production, supply or distribution of goods or the provision of a
service’. Both Statoil and inter alia Aral Aktiengesellschaft (Aral), BP
Oil International Limited (BP), Italiana Petroli S.P.A. (IP), Mobil Europe
Limited (Mobil) are engaged in the production and distribution of goods for
gain, and they are therefore undertakings within the meaning of
the Act. The
agreement is an agreement between undertakings. With the accession of Statoil,
the agreement has effect within the State.
(b)
The Status of the Agreement
27.
It is the view of the Authority that the joint venture agreement (and the entry
agreement relating to the accession of Statoil as a party to the joint venture
arrangements) is an agreement to simply facilitating the issuance of commercial
fuel cards. Statoil entered the agreement in 1994 and is the only participant
operating in the State.
(c)
Economic Assessment
28.
At present, there are five fuel cards available in the State, issued by Esso
with [ ], Irish Shell with [ ] Statoil with [ ] Texaco with [ ]
and Maxol with [ ] share of the 61,000 cards issued. The Authority is of
the view that Statoil’s entry into the notified agreement will facilitate
the future development of the fuel card market in the State. The issuance of a
commercial fuel card under the
Routex
trademark symbol will also facilitate the mutual acceptance in the State of
commercial cards issued by each of the participants in the joint venture.
29.
The Authority is therefore of the view that the agreement does not restrict or
distort competition in the relevant market. Therefore the Authority is of the
opinion that the agreement does not contravene
Section 4(1) of
the Act.
30.
In the Authority’s opinion, Aral Aktiengesellschaft (Aral), BP Oil
International Limited (BP), Italiana Petroli S.P.A. (IP), OMV
Aktiengessellschaft and Statoil are undertakings within the meaning of
section
3(1) of the
Competition Act and the notified arrangements constitute an
agreement between undertakings. In the Authority’s opinion the joint
venture agreement and associated agreements dated 2nd December, 1993 do not
contravene
Section 4(1) of the
Competition Act.
The
Decision
31.
In the Authority’s opinion, Aral Aktiengesellschaft (Aral), BP Oil
International Limited (BP), Italiana Petroli S.P.A. (IP), OMV
Aktiengessellschaft and Statoil are undertakings within the meaning of
section
3(1) of the
Competition Act and the notified arrangements constitute an
agreement between undertakings. In the Authority’s opinion the joint
venture agreement and associated agreements dated 2nd December, 1993 do not
contravene
Section 4(1) of the
Competition Act.
The
Certificate
The
Competition Authority has issued the following certificate:
The
Competition Authority certifies that, in its opinion, on the basis of the facts
in its possession, the joint venture agreement and associated agreements dated
(originally) 2nd December 1993 between Aral Aktiengesellschaft, BP Oil
International Limited, Italiana Petroli S.P.A., OMV Aktiengessellschaft and
Statoil notified under
Section 7 of the
Competition Act on 12 January 1996
(Notification No. CA/4/96) do not contravene
Section 4(1) of the
Competition
Act, 1991, as amended.
For
the Competition Authority
Professor
Patrick McNutt
Chairperson
15
November 1999
© 1999 Irish Competition Authority