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Irish Music Rights Organisation Ltd/ Public Performance Users. [1995] IECA 457 (21st December, 1995)
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[1995] IECA 457
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Irish Music Rights Organisation Ltd/ Public Performance Users. [1995] IECA 457 (21st December, 1995)
Competition
Authority Decision of 21 December 1995 relating to a proceeding under Section
4 of the Competition Act, 1991.
Notification
No. CA/3/91E - Irish Music Rights Organisation Ltd/Public Performance Users
Decision
No. 457
Introduction
1. Notification
was made on 3 October 1991 of the standard copyright music licence agreement
under which Irish Music Rights Organisation Ltd (IMRO) licenses public
performance users. A request was made for a certificate under
Section 4(4) of
the
Competition Act, 1991 or, in the event of a refusal by the Competition
Authority to issue a certificate, a licence under
Section 4(2). Notice of
intention to issue a certificate in respect of the standard agreement was
published on 10 November 1995 and one submission was received. In addition the
Minister for Arts, Culture and the Gaeltacht was invited to offer observations
pursuant to
Section 4(5) of
the Act.
The
Facts
(a) The
subject of the notification
2. The
notification concerns the standard agreement, titled "Copyright Music Licence -
Contract", whereby IMRO licenses the public performance of musical works in its
repertoire in return for the payment of royalties. A notification was also
made in respect of IMRO's standard copyright music licence agreement with
independent radio stations which was the subject of the Authority's Decision
No. 449 of 18 December 1995 and the IMRO agreement with RTE which was the
subject of the Authority's Decision No. 456 of 21 December 1995.
(b) The
parties involved
IMRO
3. IMRO
was the Irish subsidiary of the UK based Performing Rights Society (PRS) until
16 December 1994, when following a change in its Memorandum and Articles of
Association, it became an independent company. Since January 1995 it has been
operating as an independent collecting society on behalf of its creator and
publisher members, who have entered into assignment agreements with IMRO, and
on behalf of foreign collecting societies, including PRS, with which it has
non-exclusive reciprocal arrangements. IMRO's members are primarily the Irish
based owners of the performing rights of musical works including the original
composers, arrangers, lyricists and the publishers of those works. IMRO's
membership now stands at over 1,000. The standard assignment arrangements as
amended, between IMRO and its members were the subject of the Authority's
Decision No. 445 of 15 December 1995.
Public
Performance Licensees
4. The
public performance licensees are companies or persons which use the public
performance of the IMRO repertoire at their premises during the course of their
businesses or activities. These include public houses, hotels/restaurants,
retail shops and centres, cinemas, clubs, theatres, industrial and commercial
companies, dance halls, discos, stadia as well as premises used for individual
events and concerts.
(c) Copyright
legislation
5. Certain
provisions in the
Copyright Act 1963 relate to the public performance of
copyright material viz.
(1)
Section
7(3) of the
Copyright Act 1963 states: "copyright in a work is infringed by any
person who not being the owner of the copyright and without the licence of the
owner thereof does or authorises another to do in the State any of the acts
referred to ......"
(2)
Section
8(6) of the
Copyright Act states: "The acts restricted by the copyright in a
literary dramatic or musical work are:
(a) reproducing
the work in any material form
(b) publishing
the work
(c) performing
the work in public
(d) broadcasting
the work
(e) causing
the work to be transmitted to subscribers to a diffusion service
(f) making
any adaptation of the work
(g) doing
in relation to an adaptation of the work any of the acts mentioned in
paragraphs (a) to (e) of this subsection".
The
Act also provides a mechanism whereby disputes relating to a licence scheme may
be referred to the Controller of Patents, Trade Marks and Designs.
6. Effectively
the legislation provides that before any of the "restricted acts" listed at
para. 5(2) above take place the permission of the copyright owner or his
authorised representative is required. IMRO's function is to license all users
of its musical repertoire whether being performed publicly, being broadcast on
radio or television or being retransmitted by cable.
(d) The
product and the market
7. The
product involved in this notification is the public performing right contained
in the IMRO repertoire of musical works. The IMRO repertoire includes the
rights in musical works assigned to it by its members, who are the composers,
authors, lyricists and/or publishers of the works as well as rights assigned to
it by foreign based collecting societies which have entered into reciprocal
agreements with IMRO. The performing right, which comprises the rights of
public performance, broadcasting and cable diffusion of musical works, is part
of the copyright which is a property right which, when used by others, entitles
the owner or assignee to remuneration. IMRO licenses the public performance of
the musical works contained in the IMRO repertoire and the users pay royalties
to IMRO in recompense for the copyright contained therein. The licence from
IMRO to the public performance users enables them to lawfully use the musical
works in the IMRO repertoire. The relevant market is the market for the use of
the performing right in relation to the public performance of the musical works
in the IMRO repertoire. Since the public performance users of the IMRO
repertoire are located throughout the State, the appropriate geographic market
is the State.
8.
The number of IMRO public performance licences in force on 31 December 1994 was
9,646. In 1994 IMRO's annual royalty income from public performance of its
repertoire, excluding income from radio, television and cable retransmission,
was estimated to be £3.6m allocated as follows:
mechanical
live
Publicans £
608,994
£
865,925
Hotels
550,963
332,698
Shops
401,243
-
Cinemas
204,607
-
Clubs
43,887
2,002
Theatres -
(4,204)
Permits
(live concerts)
-
238,986
Miscellaneous
87,289
92,080
£1,996,983 £1,597,487
(e) The
notified arrangements
9. Under
the notified standard agreement, IMRO "grants the Licensee a licence (subject
to the terms and conditions in the agreement) authorising the public
performance at the (specified) premises of any and every musical work ...for
the time being in the repertoire of IMRO". The licensee provides details of
the performances contemplated at the start of the licence. The agreement
contains provisions relating to royalty payments, termination, exclusions of
certain types of performances, returns of performance details, etc. Clause 3
provides for the payment of a royalty based on IMRO's tariffs for the
particular type of premises/activity involved. Clause 4 outlines in general
terms the amount of the royalties payable to IMRO initially and annually.
Clause 5 provides for the possibility of IMRO revising the tariffs and for the
licensee to inform IMRO of any changes in the performance particulars which
would affect the royalty payable. Clause 6 provides for the IMRO licence to
operate from year to year but allows either party to terminate the Agreement by
giving one month's notice to expire at the end of a licence year. If royalties
are increased by IMRO the licensee can terminate the agreement forthwith. IMRO
may terminate the agreement if royalties are not paid or if breaches of
contract are not rectified by the licensee. Under clause 7, certain types of
performances e.g. the performance of dramatico - musical works, are excluded
from the scope of the agreement. Under clause 10, IMRO has the right to enter
the premises of the user at all reasonable times to check the particulars on
which the royalty is based. Clause 11 obliges the licensee to supply IMRO with
details of the musical works performed at the premises but only if requested to
do so by IMRO and for periods specified by IMRO. According to IMRO, this clause
has never been enforced by them but they wish to reserve the right to enforce
it. IMRO royalties generally involve a flat minimum fee plus a charge per
session of featured music which varies with the category of the business and
the size or capacity of the premises.
(f) Submission
of IMRO
10. IMRO
stated that the notified agreement did not prevent, restrict or distort trade
in goods or services in the State or in any part of the State. They also
stated that a mechanism had already been provided for regulating the market
between copyright owners and the persons requiring licences. This mechanism
was provided in Part V of the
Copyright Act, 1963, which entrusted these
functions to the Controller of Patents, Trade Marks and Designs. The
Competition Authority, therefore, had no jurisdiction to consider the
provisions of the notified licence agreement. IMRO also stated that the Court
of Justice of the European Communities had recognised that copyright management
societies pursued a legitimate aim when they endeavoured to safeguard the
rights and interests of their members vis-a-vis the users of recorded music
(Ministere Public v Tournier and Lucazeau v Sacem, both 1989). The contracts
concluded with users for that purpose, therefore, could not be regarded as
restrictive of competition for the purposes of Article 85 unless the practice
exceeded the limit of what was necessary for the attainment of that aim.
11. IMRO
stated that the European Court of Justice had also accepted that the right to
receive a fee was an essential feature of the property itself and had
acknowledged the necessity of guaranteeing proper remuneration for the
intellectual accomplishment and associated financial risk of the creator.
Implicit in this was an acceptance that, without such remuneration, the
incentive to produce musical works would be very significantly reduced, in the
absence of other forms of public financial support. This would obviously have
been very much to the detriment of the ultimate consumers, the general public,
but also of the licensed users who earned part or all of their livelihood in
providing public performances. As to what constituted proper remuneration,
statute had provided a method of resolving this issue (Controller of Patents,
Trade Marks and Designs) thus removing control over pricing from IMRO and the
creators and therefore from the scope of the consideration by the Authority.
It was believed that, as far as the ultimate consumer - the listening public
-was concerned, the arrangements were very beneficial indeed. Once the
appropriate royalties had been paid, a licence could be obtained for the
performance of any work in the IMRO repertoire, with no restrictions.
12. IMRO
stated that its tariffs for public performance users were determined as far as
practicable following negotiations with representative bodies and were applied
uniformly to all users in that category. IMRO also stated that a suite of
standard tariffs had been developed to suit the varying circumstances under
which copyright music was used. Each tariff sought to reflect the value of the
use of the copyright by the music user in a particular set of circumstances.
IMRO also stated that its tariff policy was to achieve agreement in advance
with a representative trade body on any changes in tariff rates. If agreement
was not possible or if no representative body existed with whom IMRO could
negotiate, the tariff revisions might be introduced unilaterally by IMRO. If
the licensee was unhappy with the tariff revisions he could terminate the
licence forthwith under Clause 6 of the agreement. IMRO, therefore, maintained
that to some extent it had to have regard to the likely customer reaction to
tariff increases and that its pricing policies were dictated accordingly.
(g) Submissions
from Other Parties
13. Many
bodies, representing public performance users of the IMRO repertoire, initially
made submissions to the Authority about the notified standard agreement. The
organisations involved were:
(1) Vintners
Federation of Ireland (VFI)
(2) RGDATA
(3) Licensed
Vintners Association
(4) National
Federation of Retail Newsagents
(5) Irish
Retail Newsagents Association
(6) Irish
Hardware Association
(7) Irish
Music Users Council
(8) Concert
Promoters & Venue Owners Association
(9) Irish
Hotels Federation.
Further
detailed submissions were subsequently received from the Irish Music Users
Council (IMUC), a body established to represent music users and made up of
representative bodies such as the Vintners Federation of Ireland, RGDATA, The
Irish Amusement Trades Association etc. The main points made by these bodies
were concerned with IMRO's monopoly position which in their opinion resulted in
excessive charges and unfair conditions. They were also concerned about the
absence of a simple, inexpensive and effective appeal mechanism in relation to
IMRO's charges. The bodies believed that IMRO was abusing its dominant position
in many respects e.g., IMRO refused to negotiate the terms of its public
performance licence with individual users, IMRO imposed charges and increases
in charges unilaterally on users, IMRO's practice (after the giving of a
warning/ultimatum to the user) of initiating Circuit Court injunctions where
musical works were performed in public without a licence amounted to the abuse
of a dominant position.
14. The
Irish Hotels Federation objected to having to pay royalties on music played via
radio and television in hotel bedrooms. The Concert Promoters and Venue Owners
Association objected to the fact that they were not free to negotiate a
separate deal regarding the payment of royalties with individual popular
singers or composers on the occasion of public performance concerts by them.
They were currently obliged to pay IMRO a percentage of the gross box office
revenue as the royalty payments for public performance concerts. The
Association also objected to the percentage increases in the level of tariffs
imposed in 1990. The Association also asserted that costs of a proceeding
before the Controller of Patents about the level of royalties payable by the
concert promoters would be excessive.
15. A
number of other parties made submissions. The Anderson/Ward Cinema Group
objected to the level of tariff applicable to cinemas. Quinnsworth regarded
the royalties payable by them as excessive because they were based on square
footage. They suggested that the basis on which royalties were calculated
should be re-examined. Dublin Corporation Community & Environment
Department stated that if they were obliged to pay royalties to IMRO, because
of the music played at the free rock concerts which they had organised for the
past number of years, then those concerts would be discontinued.
(h) EU
Law
16. Since
December 1994 IMRO has had a non-exclusive reciprocal arrangement with PRS,
whereas previously users could only obtain the PRS repertoire through IMRO. In
1989
the
European Court of Justice held that
"Article
85 of the EEC Treaty must be interpreted as prohibiting any concerted practice
by national copyright-management societies of the Member States having as its
object or effect the refusal by each society to grant direct access to its
repertoire to users established in another Member State." Ministere Public .v.
Tournier
[1989] ECR 2521 and Lucazeau and others .v. Sacem and others [1989]
ECR 2811.
(i)
Subsequent Submission from IMUC
17. Following
publication of the Notice of intention on 10 November 1995, IMUC made further
written and oral submissions to the Authority. They claimed that IMRO should be
regarded as a cartel of music publishers. They were not opposed to the idea of
a collective licensing agency but argued that there should be more than one.
They submitted that a collecting society did not constitute a natural monopoly
so that there was no legitimate reason for there being only one licensing
agency. They also cited the unilateral imposition of tariffs by IMRO as an
abuse and as evidence of their monopoly position. In support of this claim
they adverted to the substantial increase in tariff rates which occurred over
the years 1988 and 1989 and the subsequent large scale re-categorisation by
IMRO of premises so that the higher featured music tariff should apply to
premises which previously were rated for the lower amusement music tariff. They
repeated previous assertions about unfair and inequitable terms in the licence
contract. IMUC stated that the mechanisms for the settling of disputes by the
Controller of Patents, Trade Marks and Designs were inadequate and therefore
were not availed of by their members. Non-copyright music commissioned by their
members had low customer appeal leaving them with no alternative but to use the
IMRO repertoire. Other matters relating to IMRO's employment of agents on a
commission basis and their methods and the charging of royalties on rearranged
traditional music were also cited as abuses. IMUC believed that if the
Authority refused to certify or license the arrangements it would provide a
stimulus to the legislature for a review of the
Copyright Act to ensure an
appropriate balance between the rights of creators and users. IMUC claimed
that, because the notified standard agreements did not contain details of the
specific category of use and the tariff applied to each premises, which in
themselves were restrictive of competition, the notification should be rejected
as technically incorrect. IMUC also claimed that, in practice, if a user was to
try and obtain a licence from a foreign based collecting agency, it would be
refused, as they believed that the societies operated in concert.
Assessment
(a) Section
4(1)
18.
Section
4(1) of the
Competition Act, 1991 prohibits and renders void all agreements
between undertakings, decisions by associations of undertakings and concerted
practices which have as their object or effect the prevention, restriction or
distortion of competition in trade in any goods or services in the State, or in
any part of the State.
(b)
The Undertakings
19. The
term "undertaking" is defined in
Section 3 (1) of the
Competition Act, 1991 as
"a person being an individual, a body corporate or an unincorporated body of
persons engaged for gain in the production, supply or distribution of goods or
the provision of a service."
20. The
individual members of IMRO, whether composer, author, lyricist or publisher
(corporate or non-corporate) are each engaged in the provision of goods or a
service for gain, i.e. the composition, writing or publishing of musical works,
and are therefore undertakings. IMRO is an association of undertakings and the
standard agreement under which IMRO licenses the public performance of its
repertoire represents a decision by an association of undertakings setting out
the terms on which they agree to license others to use their copyright works.
The decision has effect within the State. As the Authority considers that the
notified standard agreement represents a decision of an association of
undertakings, the argument by IMUC that the licence agreement was not capable
of being notified as an agreement under
the Act is not relevant to this decision.
21. In
its submission IMRO argued that because of the mechanisms provided in Part V of
the
Copyright Act 1963 for regulating the market between copyright owners and
persons requiring licences, the Authority had no jurisdiction to consider the
provisions of the notified agreement. The Authority rejects this argument.
While Part V of that Act makes provision for the determination by the
Controller of Patents, Trademarks and Designs of disputes relating to
royalties, remuneration and certain other copyright matters, the provisions of
the
Competition Act 1991 apply to all agreements between undertakings,
decisions by associations of undertakings and concerted practices.
(c) Applicability
of Section 4(1)
22. In
this decision the Authority is concerned with the relationship between IMRO and
the users of its repertoire, i.e. public houses, hotels, theatres, shops and
others. The licence granted by IMRO is a non-exclusive licence authorising the
public performance of all musical works in the IMRO repertoire at the premises
of the user. The IMRO repertoire consists of those works assigned to it by its
members and works assigned by their members to those overseas collecting
societies, with which IMRO has entered into non-exclusive reciprocal
arrangements. Thus the licence granted by IMRO is, in effect, a blanket
licence to use all copyright music.
23. The
IMRO blanket licence is not the only means by which the users can secure the
right to use copyright music. By virtue of the amended arrangements between
IMRO and its members, which are described in the Authority's Decision No. 445,
it has been open to the users to offer to deal directly with individual Irish
creators and publishers since October 1995, if they so wish. As the
arrangements between IMRO and other collecting societies are non-exclusive, it
has also been open to users to deal directly with overseas societies in respect
of their musical repertoire since December 1994 when IMRO became an independent
company. IMUC claimed that in practice this was not possible because the
societies acted in concert and a foreign society would not license an Irish
user to use its repertoire. However such concerted behaviour would be in breach
of the
Competition Act, and in the light of the ECJ judgements cited earlier,
would be contrary to Article 85(1). IMUC did not, however, produce any evidence
to support their claim of such concerted behaviour.
24. The
Authority recognises however that the conclusion of individual agreements
between large numbers of creators and users would involve substantial
transactions costs which would make such agreements highly impractical. For
this reason it considers that the IMRO blanket licence is an alternative to
such individual agreements and is primarily designed to reduce transactions
costs and facilitate both creators and users. In the absence of a blanket
licensing system for copyright music the transactions costs involved in
concluding individual agreements would, in many cases particularly involving
smaller users, be prohibitive, and many users would therefore be denied the
right to lawfully use copyright music. This could have a detrimental impact on
competition in many markets since only very large undertakings could afford the
substantial transaction costs involved in concluding individual licence
agreements. For these reasons the Authority believes that the blanket licence,
even though it means that all copyright music is sold collectively, does not
constitute an anti-competitive arrangement
per
se.
25. IMUC
argued that IMRO was effectively a cartel and also submitted that there should
not be a single copyright collecting society. The Authority stated, in its
Decision No. 445, that the agreements between individual creators and
publishers and IMRO offended against
Section 4(1) as they constituted an
agreement between competitors which restricted competition in respect of their
musical works, but it has licensed the arrangements in the context that
individual creators and publishers may enter into individual licence agreements
with users. In the Authority's opinion, the agreements between creators and
IMRO represented an efficient, and for many creators the only, way to obtain
payments lawfully due to them for the use of their work. It has not been shown
that there is any impediment to the establishment of other collecting agencies.
Having accepted that, in the particular circumstances of this market, creators
and publishers should be permitted to act collectively, the Authority does not
believe that, in the context of
Section 4, this should be subject to a
requirement that there be more than one collecting society. Even under
Section
5 of
the Act, the existence of a dominant position and even an outright
monopoly is not prohibited, it is only the abuse of such a position which is
contrary to the provisions of the
Competition Act.
26. The
IMRO licence is non-exclusive and IMRO place no limits on licence numbers.
Thus anyone wishing to use copyright music may do so by obtaining a licence
from IMRO in return for payment of the appropriate fee. Users are not
compelled by the licence to play only music included in the IMRO repertoire.
They can play other music, primarily music no longer subject to copyright
protection. The VFI, for example, has provided its members with tapes of
non-copyright music for use in their premises. There are therefore some
alternatives available to users. Nor is the user obliged to play any
particular selections from the IMRO repertoire.
27. The
main complaints made by third parties in respect of the licence agreement were
that the royalties charged by IMRO were excessive, unreasonable and imposed an
undue financial burden which affected the viability of their businesses and
their ability to compete. In this Decision the Authority considered the
general arrangements for the licensing by IMRO of its repertoire and the
standard conditions incorporated in the licence. It did not consider the tariff
and user category applied to each of the 9,646 public performance licences in
existence on 31 December 1994, since such individual agreements were not
notified. The financial terms inserted in an individual agreement could cause
that agreement to offend against
Section 4(1) if the terms were discriminatory
and placed the individual user at a competitive disadvantage. In such
circumstances it is the individual agreement which contains such terms, rather
than the standard agreement, which would offend against
Section 4(1).
28. In
its submission IMRO also argued that, because of the statutory powers of the
Controller of Patents, Trademarks and Designs to determine proper remuneration,
pricing should be outside the scope of the Authority's consideration. As
indicated in para. 21, the Authority does not accept the claim that the
Competition Act does not apply to the notified arrangements. Nevertheless the
Authority's functions under
Section 4 of the
Competition Act are confined to
considering whether or not an agreement 'prevents, restricts or distorts
competition'. By and large therefore it is not the function of the Authority
to adjudicate on the fairness of the terms of an agreement as between the
parties, and, in particular, to arbitrate on matters such as prices. IMUC in
its submissions also alleged abuses by IMRO of its dominant position. Such
behaviour is prohibited under
Section 5 of the
Competition Act. It is not the
function of the Authority to take a view on any
Section 5 issues that might
arise out of the notified arrangements. The Authority therefore concludes that
the notified arrangements, i.e. the decision of the association of
undertakings, do not have as their object or effect, the prevention,
restriction or distortion of competition within the State or any part of it.
They do not therefore offend against
Section 4(1).
The
Decision
29. In
the Authority's opinion Irish Music Rights Organisation Ltd is an association
of undertakings within the meaning of
Section 3(1) of the
Competition Act,
1991, and the notified standard copyright music licence agreement is a decision
of the association. In the Authority's opinion the notified arrangements do
not offend against
Section 4(1) of the
Competition Act, 1991, in the context
that it is open to public performance users to obtain licences from the
individual owners of the copyright material, who are members of IMRO, and from
overseas licensing organisations.
The
Certificate
30. The
Competition Authority has issued the following certificate:
The
Competition Authority certifies that, in its opinion, on the basis of the facts
in its possession, the Irish Music Rights Organisation Ltd standard "Copyright
Music Licence-Contract" notified under
Section 7 on 3 October 1991
(notification no. CA/3/91E) does not offend against
Section 4(1) of the
Competition Act, 1991, in the context that it is open to public performance
users to obtain licences from the individual owners of the copyright material,
who are members of IMRO, and from overseas licensing organisations.
For
the Competition Authority.
Des
Wall
Member
21
December 1995
© 1995 Irish Competition Authority