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The Eurocheque Committee [1995] IECA 448 (15th December, 1995)
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[1995] IECA 448
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The Eurocheque Committee [1995] IECA 448 (15th December, 1995)
Competition
Authority decision of 15 December 1995 relating to a proceeding under Section 4
of the Competition Act, 1991.
Notification
No. CA/123/92E - The Eurocheque Committee.
Decision
No. 448.
Introduction
1. Arrangements
relating to the Eurocheque scheme involving the four associated banks,
collectively known as the Eurocheque Committee (the Committee), were notified
to the Competition Authority on 25 September, 1992. The notification requested
a certificate under Section 4(4), or in the event of a refusal by the Authority
to grant a certificate, a licence under Section 4(2) of the Competition Act.
Notice of intention to take a favourable decision was published on 10 November
1995 and no submissions were received. The Ministers for Finance and Enterprise
and Employment were invited to make submissions pursuant to Section 4 (5).
The
Facts
(a)
The Subject of the Notification
2. The
notification concerns the Rules of the Republic of Ireland Eurocheque Community
which consists of the Eurocheque Committee and Eurocheque Ireland Ltd. The
Eurocheque system is a personal payment system specifically designed for
cross-border use. The ´Republic of Ireland Eurocheque Community'
participates, along with the ´Eurocheque Community' in 18 other states, in
the Eurocheque system.
(b)
The Parties
3. The
Eurocheque Committee consists of Allied Irish Banks plc, The Governor and
Company of the Bank of Ireland, National Irish Bank Ltd. and Ulster Bank Ltd.,
collectively known as the associated banks. The Committee administers the
Eurocheque scheme within the State. The members are clearing banks which
provide a broad range of retail and wholesale banking services and were
traditionally responsible for the money transmission system. AIB and the Bank
of Ireland, are Irish owned institutions. Ulster Bank is a subsidiary of the
UK National Westminster Bank group and National Irish Bank is a subsidiary of
the National Australia Bank group. The Ulster Bank and National Irish Bank are
much smaller in terms of size than Bank of Ireland and AIB. Eurocheque Ireland
Ltd is a holding company for shares held by the Irish banks in Eurocheque
International S.C. (now Europay International S.A.) and a subsidiary company
established to invest in a data communications network, and is the governing
body for Eurocheque matters in Ireland.
(c)
The Product and the Market
4.
The agreement is in respect of the operation of the Eurocheque system in
Ireland. The Eurocheque system is a personal payment system specifically
designed for cross-border use. Participating banks in various European states
provide their personal customers with a cheque guarantee card in a common
format together with cheques, again in a common format. These cheques can then
be used to make payments and obtain cash up to a set maximum limit in local
currency in any state in which the local banks are participants. The
Eurocheque card guarantees payment by the banks in respect of such cheques thus
ensuring their widespread acceptability. Irish banks supply their domestic
customers with Eurocheques and guarantee cards for use abroad and accept
payments made by overseas visitors using Eurocheques and cards issued by banks
in other participating countries. Eurocheques are drawn on the customer's own
current account.
5.
Alternative means exist for making payments when abroad. Consumers can choose
to use cash, credit cards or travellers' cheques. The latter may be issued by
banks or by companies specialising in the provision of foreign currency, e.g.
Thomas Cook. Most consumers would prefer not to carry large amounts of cash
when abroad given the risks involved in having it lost or stolen. Eurocheques,
credit cards and travellers' cheques offer greater convenience and security
while providing consumers with the added benefit that they can generally be
replaced fairly quickly in the event that they are lost or stolen. Thus these
would appear to be relatively close substitutes at least for payments up to the
amount of the Eurocheque card guarantee limit. These are also part of the
relevant market. Eurocheque cards, like credit cards can also be used to
withdraw money from bank ATM machines in various European countries.
6. Some
information on the use of Eurocheques is given below. The number of guarantee
cards issued by Irish banks to consumers in 1994 was 119,000. The total value
of Eurocheques written by Irish consumers was £47m. According to the CSO
expenditure abroad by Irish residents amounted to £835m, although this
includes fares paid to foreign carriers. Visits to Britain and Continental
Europe accounted for 93% of all overseas visits by residents. There were
929,000 credit cards issued in Ireland in 1994.
Table
1: Eurocheque Statistics
Year
|
No.
of Cards ('000)
|
No.
of Cheques ('000)
|
Value
of Cheques (£m)
|
1991
|
128
|
522
|
62
|
1992
|
133
|
469
|
43
|
1993
|
123
|
511
|
51
|
1994
|
119
|
434
|
47
|
Source: Irish Bankers' Federation.
(d)
The Arrangements
7. The
notified arrangements involve the rules of the Republic of Ireland Eurocheque
Community. Member banks are required to accept and abide by:
(i) The Statutes of the Eurocheque Community;
(ii) The Eurocheque System guidelines;
(iii) The Eurocheque Encashment Regulations;
(iv) The Eurocheque Package Deal Agreement; and
(v) The practices and requirements of the national clearing centre as laid
down from time to
time.
8. The
Statutes of the Eurocheque Community and the Eurocheque System guidelines have
been replaced by the Eurocheque Operational Rules. Rule 1.2 provides that
there should be a maximum guaranteed amount to be agreed from time to time
between the organisations concerned and the Eurocheque Assembly. Rule 4.1
provides that the Assembly establishes the maximum level of interbank
remuneration which may be charged by Eurocheque encashing offices. The rules
also set out regulations for the production of Eurocheque instruments, which
provide that
inter
alia
the various stages of production may only be entrusted to firms which have
officially signed for acceptance the guidelines for the production of the
uniform Eurocheque, the uniform Eurocheque card and for the finishing of both
the uniform Eurocheque and Eurocheque guarantee card. The rules also state that:
´In
view of the high quality and security requirements, the production......may
only be entrusted to firms which possess the necessary technical skills,
special machinery and effective security and control arrangements as a result
of experience with the production of security documents.'
9. The
Encashment Regulations set out standard procedures to be observed when cashing
a Eurocheque. Para 7 provides that Eurocheques must be paid out to the
customer in full, without deduction of a commission. The Eurocheque Package
Deal sets out conditions regarding commissions, value dates and the centralised
clearing of uniform Eurocheques made out in local currency and their acceptance
in the non-banking sector. It provides that the non-banking sector must be
officially opened for the acceptance of uniform Eurocheques and informed of the
guarantee conditions. The commissions charged in respect of Eurocheques are as
follows: for small value cheques up to a threshold of ECU 70 (IR£56) the
commission is ECU 1.1 (90p). A maximum commission of 1.6% of the cheque amount
is to be charged on all Eurocheques issued in local currency with a maximum
commission of ECU 4.8 (IR£4). This commission is not to be deducted by
banks at the time of encashment or by retailers upon acceptance of a cheque.
Instead it is paid only at the time of reimbursement. The Commission is paid
by the issuing bank to the encashing bank and is then charged by the issuing
banks to their customers. There is an agreed maximum set for the value of the
Eurocheque guarantee. This is currently ECU 170 (IR£140). Non-guaranteed
Eurocheques may be issued for higher amounts up to a maximum limit of ECU 1,000
(IR£800).
10. The
Republic of Ireland Rules provide for the allocation of the costs of the system
between the member banks. New entrants are required to pay an entry fee equal
to 5% of developments costs of the system up to the date of entry. Membership
of the Eurocheque System in Ireland is open to all credit institutions licensed
and regulated by the Central Bank of Ireland, which are authorised by it to
provide money transmission services. A prospective new member must submit
confirmation that it has Central Bank approval to provide such services and
that it has arranged acceptable facilities for clearing and settlement of
customers' cheques. New members are also expected to achieve a minimum of
5,000 cards within a reasonable time.
(e)
Submissions of the Parties
11. In
support of its request for a certificate the Committee stated that the
arrangements were not anti-competitive as they concerned the provision of
services for use by customers outside the State. They also stated that the
terms under which members provided the service to their customers was
discretionary and that there was therefore a competitive element which was left
open to individual members. Membership was stated to be voluntary and to be
open to relevant institutions. At the time of application, all institutions
within the State which provided current account services for personal customers
were said to be participants except for the TSB Bank and ACC Bank. TSB Bank
was stated to have decided not to participate, while ACC Bank had not applied.
12. The
Committee argued, in support of its request for a licence, that the
arrangements facilitated payments for goods and services internationally in the
currency of the country where the goods or services were purchased.
Cardholders benefited from the widespread acceptance of their Eurocheques in
approximately 40 countries, and by being able to withdraw currency from ATMs
abroad. Presently the system provides consumers with access to approximately
100,000 ATMs in about 23 countries. The system was also stated to facilitate
payments by visitors to Ireland and thus encouraged tourism. The rules and
conditions which applied to each of the parties were stated to be the minimum
necessary to ensure the reliable and economic functioning of a very complex
arrangement involving so many different banking and retail markets.
(f)
Other information.
13. The
Eurocheque Package Deal Arrangements were notified to the EU Commission. The
Commission decided that the arrangements infringed Article 85(1) but granted
them an exemption under Article 85(3).
[1]
Specifically the Commission decided that the setting of commission rates for
the encashment of guaranteed cheques drawn on foreign banks and the setting of
a uniform maximum for the guaranteed amount of cheques were anti-competitive.
(g)
Subsequent developments
14. The
Authority, pursuant to
Section 4 (5) of the
Competition Act, 1991, invited the
Ministers for Finance and Enterprise and Employment to offer observations on
the notified arrangements. The Minister for Finance welcomed the notification
of the Committee's rules as improving the transparency of the money
transmission system and providing an opportunity to establish the
competitiveness of the system. The Minister was concerned that the Committee
should seek to be as open and accessible as possible to institutions that might
wish to provide Eurocheques. With regard to the rules of operation of the
Eurocheque Assembly Rules in the Republic of Ireland, he expressed the view
that the thresholds applied for membership, the costs of membership and other
provisions should not be prohibitive for institutions wishing to participate.
15. The
Minister for Enterprise and Employment referred the matter to the Director of
Consumer Affairs for his comments. The Director stated that his main concern
was the best interests of consumers. He maintained, with reference to the
setting of a uniform maximum rate, that maximum rates, once set, tended to
become the norm and therefore were not in the best interests of consumers. With
reference to the Eurocheque Committee's claim that the terms under which they
supply the service to their customers 'was discretionary', the Director assumed
that this meant they would have some discretion not to charge the full rate of
commission. He was of the opinion that it would be prudent to make a check at a
future date on the number of times the option was exercised, to ensure that the
statement was not meaningless. The Director wondered about the appropriateness
of the entry requirements onto the Committee and he considered the 5% of
development costs requirements for new entrants as a barrier to entry. While he
accepted that new entrants should make a contribution to join the venture, he
questioned if 5% was a realistic figure. He further maintained that the
expectation of issuing 5,000 cards within a reasonable time (representing 4.2%
of the total cards issued in 1994) was vague given the absence of a definition
for 'reasonable time'. The Minister for Enterprise and Employment supported
the Director's views.
Assessment
(a)
Section 4(1)
16.
Section
4(1) of the
Competition Act states that ´all agreements between
undertakings, decisions by associations of undertakings and concerted practices
which have as their object or effect the prevention, restriction or distortion
of competition in trade in any goods or services in the State or in any part of
the State are prohibited and void.'
(b)
The Undertakings and the Agreement
17.
Section
3(1) of the
Competition Act defines an undertaking as ´a person being an
individual, a body corporate or an unincorporated body of persons engaged for
gain in the production, supply or distribution of goods or the provision of a
service.' The parties to the present arrangement are the four associated
banks. All of them are corporate bodies engaged in the provision of banking
services for gain and are therefore undertakings within the meaning of
the Act.
The Rules of the Republic of Ireland Eurocheque Community constitute an
agreement between undertakings. As the Committee is an association of
undertakings the rules also constitute a decision by an association of
undertakings.
(c)
Applicability of Section 4(1)
18. The
arrangements constitute an agreement between various banking institutions
regarding the provision of a cheque card guarantee service for personal cheques
for use abroad and for the acceptance by them of such cheques issued to their
customers by foreign banks. Such an arrangement is not anti-competitive
per
se
.
The Authority does not believe that it would be practicable for each
individual bank to provide such a service to its customers. There would be
widespread difficulties in having any such cheques issued by a single bank
recognised and accepted in a such a wide range of other countries. Therefore
this does not offend against
Section 4 (1) of
the Act.
19. The
Authority wishes to make it clear that it does not accept the argument advanced
that the arrangements were not anti-competitive because they concerned the
provision of services for use by customers outside the State. The service is
provided by the banks to domestic consumers and if there were an arrangement
not to compete with one another in the provision of such services this would be
contrary to
Section 4(1), in the Authority's opinion.
20. The
banks are required to abide by the rules of the Eurocheque system. These rules
provide that banks undertake to use only security producers and finishers
licensed by the Eurocheque Assembly for the manufacture of their cheques and
cards. The Authority accepts that this rule is designed for security purposes.
There is no indication that any member has been restricted in its choice of
manufacturer as a result of its operation. Consequently it does not offend
against
section 4(1). The Authority has previously decided that such
arrangements were not anti-competitive in the context of a national cheque
guarantee scheme.
[2]
21. The
Rules set an upper limit for the cheque guarantee. Again the Authority does
not believe that such a provision should be deemed anti-competitive. The
Authority believes that the widespread acceptance of Eurocheques in so many
countries would not have been possible in the absence of a common limit for the
cheque guarantee. With such a large number of countries and banks involved a
system where each bank set its own guarantee limit would prove extremely
complex to payees and would reduce the incentive for them to accept such
cheques. The Authority has also previously accepted that the setting of a
maxium upper limit for the cheque guarantee was not offensive in the case of a
national cheque guarantee scheme. In addition the development of the
Eurocheque system has increased competition since the system provides consumers
with an alternative to travellers cheques and credit cards. The Authority does
not believe that such a provision offends against
section 4(1).
22. The
Eurocheque rules also set rates of commission to be paid by the issuing banks
to foreign banks for the cashing and handling of Eurocheques. The issuing bank
then charges this commission to its customers for using Eurocheques. In effect
this involves setting minimum and maximum rates of commission which are
ultimately charged to consumers. The Authority believes that this amounts to a
form of price-fixing. Banks are prevented from charging less than the minimum
rate of commission on transactions. In addition the large numbers of banks
involved in the Eurocheque arrangements internationally means that all Irish
banks are in practice likely to charge the maximum rate of commission, since,
in the absence of negotiating lower rates on an individual basis with a large
number of overseas banks, this is the rate of commission which they are
required to pay to such banks for the processing of Eurocheques. In the
Authority's view, price fixing clearly restricts competition and is contrary to
Section 4(1).
23. The
Authority does not believe that the requirement that new entrants should pay 5%
of the development costs of the system constitutes a barrier to entry. Capital
costs do not in themselves constitute a barrier to entry. Rather a barrier to
entry is a capital cost which incumbent firms have not had to pay. By
definition the development costs have been borne by existing members and the
Authority does not consider that new entrants should be granted access free of
charge. The requirement is to pay 5% of past development costs of the Irish
Eurocheque system which includes the establishment of the national clearing
centre and costs related to the development of retailer awareness. Similarly
the Authority believes that the requirement that new members issue 5,000 cards
within a reasonable time is not anti-competitive. The Authority considers that
the requirement is designed to ensure efficient entry rather than create a
barrier. This requirement does not offend against
Section 4 (1).
(d)
Applicability of Section 4(2)
24. Under
Section 4(2), the Competition Authority may grant a licence in the case of any
agreement which offends against
Section 4(1) but which, ´having regard to
all relevant market conditions, contributes to improving the production of
goods or provision of services or to promoting technical or economic progress,
while allowing consumers a fair share of the resulting benefit and which does
not -
(i) impose
on the undertakings concerned terms which are not indispensable to the
attainment of those objectives;
(ii) afford
undertakings the possibility of eliminating competition in respect of a
substantial part of the products or services in question.'
25. The
Authority believes that the notified arrangements satisfy the requirements for
a licence. It believes that the arrangements have resulted in Eurocheques
being widely recognised as an acceptable mechanism for consumers to make
purchases when abroad. The arrangements enable Irish banks to provide their
customers with Eurocheques which are widely accepted in many European countries
by virtue of the arrangements which guarantee that such cheques will be
honoured provided the rules of the system are adhered to. Customers can also
use ATM machines which provide access to their bank accounts while abroad. The
arrangements also facilitate the acceptance by the banks' commercial customers
of the Eurocheques of foreign visitors. The arrangements therefore contribute
to the improved provision of services. Consumers benefit from the widespread
acceptance of Eurocheques, the convenience and security which they offer and by
being able to use their Eurocheque cards to withdraw local currency from ATMs
in a large number of countries. The Authority agrees with the EU Commission
view that variations in commission rates would require a series of bilateral
agreements on commission rates between the 15,000 banks which are parties to
the scheme. This would make any centralised clearing system impossible and so
such a provision is indispensable. The arrangements do not afford the
undertakings the possibility of eliminating competition in respect of a
substantial part of the services in question for a number of reasons.
Consumers have the option of using travellers cheques and credit cards. The
latter also provide access to ATM machines. In addition the value of
Eurocheques written is so small relative to total overseas expenditure by Irish
residents that it is clear that Eurocheques themselves do not account for a
substantial part of the relevant market (see paras 5 and 6). The Authority
considers that the licence should operate for a period of 10 years.
The
Decision
26. In
the Authority's opinion the associated banks are undertakings within the
meaning of
Section 3(1) of the
Competition Act, and the notified arrangements
constitute an agreement between undertakings. The arrangements also constitute
a decision by an association of undertakings. The Authority believes that the
Rules of the Republic of Ireland Uniform Eurocheque Community, (CA/123/92E),
notified on 25 September 1992 under
section 7, and as subsequently amended,
offend against
Section 4(1) of the
Competition Act since they involve agreement
on rates of commission charged by the banks in respect of Eurocheques. The
Authority believes that the arrangements satisfy the requirements for a licence
as specified in
Section 4(2). It believes that a licence should therefore be
granted for a period of 10 years, that is from 15 December 1995 to 14 December
2005.
The
Licence
27. The
Competition Authority has granted the following licence:
The
Competition Authority hereby grants a licence to the Rules of the Republic of
Ireland Uniform Eurocheque Community, (CA/123/92E), notified on 25 September
1992 under
section 7, and as subsequently amended in January 1994, on the
grounds that, in the opinion of the Authority, all the conditions of
Section
4(2) of the
Competition Act, have been fulfilled. The licence applies from 15
December 1995 to 14 December 2005.
For
the Competition Authority
Patrick
Massey
Member
15
December 1995.
[ ] 1
Commission decision of 10 December 1984, OJ L35/43, 7.2.85.
[ ]2
Competition Authority decision no. 427, 2 October 1995.
© 1995 Irish Competition Authority