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Falcon Holidays/Mc Ardle [1994] IECA 274 (4th February, 1994)
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[1994] IECA 274
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Falcon Holidays/Mc Ardle [1994] IECA 274 (4th February, 1994)
Notification
No. CA/31/92E - Falcon Holidays/
Ben
McArdle Ltd;, Package Holiday Insurance.
Decision
No: 274
The
Facts
Introduction
1. On
28 May 1992, the tour operator Falcon Holidays notified the Competition
Authority of an arrangement whereby they make it mandatory for persons buying
Falcon package holidays to take the travel insurance offered by the insurance
broker, Ben McArdle Ltd. The notification was made under
Section 7 of the
Competition Act 1991 for a licence under
Section 4(2).
2. A
Statement of Objections was issued to Falcon on 13 October l993. On 8
November, l993, Falcon replied indicating their intention to amend the notified
agreement. Notice of intention to issue a certificate to the amended agreement
was published on 26 November, 1993 and some submissions were received.
Subject
of the Notification.
3. The
notified agreement was concerned with a scheme of mandatory travel insurance
whereby as a condition of every Falcon holiday package purchased, Falcon
stipulated that the consumer buying the holiday was obliged to obtain travel
insurance on the terms set out in the contract for the purchase of the holiday.
Under an agreement with Ben McArdle Ltd., Falcon Holidays agreed the terms of
an insurance policy which were set out in the holiday contract. The policy
provided for a level of cover for the customers of Falcon at a price and for a
duration agreed between Falcon and McArdle. Thus Falcon and McArdle agreed
that all Falcon customers were obliged to obtain travel insurance through Ben
McArdle Ltd.
The
Parties Involved.
4. The
parties involved in this notification are Falcon Leisure Group (Overseas)
Limited trading as Falcon Holidays (Falcon) and Ben McArdle Limited (McArdle).
Falcon
5. Falcon
is the trading name of Falcon Leisure Group (Overseas) Limited ("Falcon
Overseas") a private limited company incorporated in the United Kingdom with
its registered office in London. Falcon Overseas is a wholly owned subsidiary
of Owners Abroad plc ("Owners Abroad") a public limited company incorporated in
the United Kingdom and having its registered office at the same address as that
of Falcon Overseas. Owners Abroad carries on business through a number of
wholly owned subsidiaries (the "Group"). The Group is, broadly speaking,
engaged in the travel business including the provision of retail services,
inclusive holiday packages, aviation services, ground handling and foreign
agency services. The total annual turnover of Falcon Overseas is Stg£23.5
million.
6. The
wholly owned subsidiary of Owners Abroad which carries on business in the State
is the UK company Falcon Leisure Group (Overseas) Ltd which trades under the
name Falcon Holidays. In Northern Ireland another wholly-owned subsidiary of
Owners Abroad viz. Owners Abroad Tour Operations Ltd carries on business under
the trading names "Martyns Holidays" and "Enterprise Holidays".
7. Falcon
is a tour operator which provides a package holiday product incorporating
flights, accommodation, transfers and the services of a holiday representative.
It has been operating in the State for over five years and is licensed by the
Minister for Transport, Energy and Communications as a tour operator under the
Transport Act, 1982. Falcon specialises in providing package holidays and is
not involved in the sale or marketing of any other form of travel product. Its
holidays are marketed by the vast majority of licensed travel agents. Falcon
is one of the top four tour operators operating within the State. Its annual
turnover in respect of sales in the Republic of Ireland is IR£13 million.
The Authority understands that consumers cannot book a holiday with Falcon
directly and that they must always book through a travel agent.
McArdle
8. Ben
McArdle Ltd. is an insurance broker dealing with all forms of general and life
insurance including travel insurance. The company does not specialise in the
provision of any one form of insurance. It is a private limited company
incorporated in Ireland.
9. Each
year Falcon approaches or is approached by various insurance brokers/companies
for example Durhams, D.G. Dunbar Ltd., Accident and General, AMEV and McArdle
in relation to the provision of holiday insurance for its travel customers.
Falcon considers the policies offered in terms of the level of cover, the cost
of the policies and the service offered and makes its decision as to the policy
which it will choose accordingly. For the past few years Falcon has chosen the
travel insurance policy offered by McArdle. McArdle acts on behalf of a
number of tour operators providing travel insurance cover on a mandatory basis
to some and on a non-mandatory basis to others. At each renewal McArdle
contacts all insurers writing in the Irish market who might be interested in
writing travel insurance business. They receive a number of quotations from
interested insurers but the majority express no interest in quoting for this
class of business. Having obtained a number of quotations from various
insurers, McArdle then offers to their client (the holiday tour operators) the
best package which combines cover levels and premium cost.
The
Product and the Market
10. The
product/service involved in this notification is package holiday travel
insurance. It is a package policy underwritten by non-life companies. It
includes elements of property, travel and personal accident insurance, with in
some cases motor related cover. All Irish tour operators selling overseas
holidays require their customers to have adequate insurance cover and in most
cases this cover is arranged by the tour operators. The market is the market
for travel insurance for package holidays. On the basis of information
supplied to the Department of Transport, Energy and Communications by all tour
operators, 175,000 passengers were carried to the sun spot destinations in the
course of the tour operator summer season in 1991. Falcon themselves estimate
that for the year 1991 (including both Winter and Summer Seasons) the total
number of passengers was 190,000 and the total turnover in the market was
IR£62.5m. The four major tour operators are Falcon, Budget Travel, Joe
Walsh Tours and Abbey Sun (now Sunworld). Recent publicity
[1]
quoted a figure of £75m as the national package holiday market for the
year up to September 1992, and estimated that both Falcon and Budget each had
between 35% and 40% of the Irish package holiday market.
11. Total
turnover in the market for travel insurance in the State for the year ended 31
December 1991, was estimated by McArdle to be IR£4m. - IR£5m.
McArdle estimated that their share of this market was about 20%. This included
all travel insurance including sales to the retail travel agents and to tour
operators who did not carry mandatory insurance. The principal authorised and
approved competitors of McArdle who place travel insurance are Durhams, D.G.
Dunbar Ltd., Accident & General (brokers) and AMEV (insurance company).
The
Arrangements
12. Prior
to January, 1991, travel insurance was mandatory in Ireland at the insistence
of the tour operators but the travel agent through whom the particular holiday
was being booked had a choice of offering either the policy negotiated by the
tour operators or an alternative policy which accorded with the level of cover
offered by the policy arranged by the tour operators. Since January 1991,
Falcon has required all its customers to take out the insurance policy which
they had negotiated with their insurance broker. Falcon stipulated that any
customer purchasing one of its package holidays must take out travel insurance
on the terms of the policy set out in its brochures.
13. Each
year Falcon invites tenders and negotiates annually with a number of insurance
brokers and selects what is, in its opinion, the best insurance policy
available in terms of price and level of cover. The policy provides for a
level of cover for the customers of Falcon at a price and for a duration agreed
between Falcon and the insurance broker. The policy of insurance, the subject
of this notification, was that sold to Falcon by McArdle and for which McArdle
tendered competitively. As a consequence of this arrangement, any customer who
booked and purchased a Falcon holiday since January, 1991 was obliged to obtain
travel insurance on the terms agreed by Falcon and McArdle. The agreement
between Falcon and McArdle was a verbal one. The agreement operated for the
Winter season 1991-1992, for the Summer season 1992, the Winter season
1992-1993, the Summer season 1993 and was intended to operate for the Winter
season 1993-1994.
14. For
the 5 year period 1989 to 1993 the insurance premia charged by Falcon/McArdle
for a 2 week sun package holiday to a European destination were as follows:
Adult
Price
Children's
Price
Total
2 Adults
and
2 Children
IR£
IR£
IR£
1989
17.50
13.12
61.24
1990
18.50
18.50
74.00
1991
20.00
20.00
80.00
1992
24.00
12.00
72.00
1993
25.00
12.50
75.00
The
cover provided by Falcon/McArdle was set out in the following sections of the
1991/1992 insurance policy:
(1) cancellation
and curtailment up to holiday cost,
(2) medical
and additional expenses - £500,000,
(3) personal
accident - up to £40,000,
(4) personal
baggage - £1,000,
(5) personal
money - £100,
(6) travel
delay,
(7) personal
liability.
The
insurance policy also set out general conditions, general exclusions and
exclusions under each section. It stated that the insurance was underwritten
by certain underwriters at Lloyds.
15.
In all cases customers book holidays with Falcon through travel agents and the
insurance premia are paid directly to travel agents as part of the deposit
payable by the customer on the cost of the holiday. The travel agents retain
IR£6.75 of the adult premium by way of commission and then remit the
balance of monies received by them directly to Falcon. Under the agreement
between Falcon and McArdle, Falcon retain approximately 40% of the adult premia
paid by the holidaymakers before transferring the balance in relation to travel
insurance to McArdle. Falcon absorb most of the 50% reduction in premium level
in respect of children. Children can account for up to 33% of all passengers
carried, and therefore the weighted average margin retained by Falcon is in the
range of £6.75 - £7.00. Falcon claimed that, in addition, very
considerable expense, including flight costs, is frequently absorbed by Falcon
where emergencies occur while customers are on holiday and they have to be
brought home quickly. Based on the 1993 adult premium of £25 and child
premium of £12.50 for a 2 week package holiday, the breakdown of the
premia payments is as follows:
Adult
Child
£
£
Travel
Agent
6.75 (27%)
3.38 (27%)
Falcon
9.98 (40%)
0.85 (7%)
McArdle
8.27 (33%)
8.27 (66%)
25.00 12.50
Since
it may be presumed that part of the remittance is retained by McArdle, it
appears that as little as 25% of the adult premium paid goes towards the
insurance cover provided.
16. When
a consumer booked a Falcon package holiday s/he was obliged to pay an
insurance premium as part of the deposit for the holiday. The booking
conditions formed part of the booking form which had to be signed by the
consumer. The booking conditions
inter
alia
stated:
"No
contract shall arise until the organiser has received this complete booking
form together with a deposit or full payment for the holiday and has issued
written confirmation of its acceptance to the retailer. The terms of contract
are contained solely in this booking form, the organiser's confirmation, the
organiser's brochure or other descriptive material, any airline or sailing
ticket issued and the itinerary issued by the organiser".
"The
holiday must be paid for in full at least 8 weeks before the schedule date of
departure. If it is not paid by that date, the organiser shall have the option
to cancel the holiday. If the organiser exercises that option or if the
consumer cancels the holiday (which cancellation must be notified in writing to
the organiser) the following cancellation charges are payable by the consumer:
More
than 6 weeks before the departure date any deposit paid shall be forfeited.
Within
6-4 weeks of departure:
30%
of the cost of the holiday is forfeited.
Within
4-2 weeks of departure:
45%
of the cost of the holiday is forfeited.
Within
2 weeks-72 hours of departure:
60%
of the cost of the holiday is forfeited.
Within
72 hours of departure:
100%
of the cost of the holiday is forfeited.
All
cancellation charges apply to each person covered by a booking. Any insurance
premium paid is not refundable".
"It
is a condition of this contract that the consumer is covered by the travel
insurance scheme arranged by the organiser. It is the responsibility of the
consumer to check that the insurance scheme provides the consumer with his
desired level of cover. In so arranging insurance cover for the consumer the
organiser is acting as the agent of the relevant insurer and shall not be
responsible to the consumer for any default by the insurer under that policy.
All claims made against the insurance policy shall be made directly to the
insurer. The consumer shall be responsible for making any special or increased
insurance arrangements which he deems necessary".
The
booking form for Falcon Holidays stated that "holiday insurance is compulsory
and is arranged automatically (and the premium added to your invoice)".
17. The
arrangements operated by Falcon were part of overall wider arrangements in the
travel trade. According to the Irish Travel Agents Association, several tour
operators, but not all, had introduced mandatory travel insurance for
approximately 10 years prior to January 1991. It was done on an individual
basis by the tour operators. During this period, it is understood that a
number of insurance brokers brought out a range of policies offering higher
cover at a similar price to the tour operators and these were offered to
holiday customers by the retail agents. According to an article in Irish
Travel Trade News (ITTN) at the time the commission offered to retail agents by
the insurance brokers was much higher than tour operators were paying the
retail agents in commission on their travel insurance arrangements. The Retail
Council and the Tour Operators Council of the ITAA met after the 1990 AGM on 12
December 1990 to discuss mandatory insurance and commission levels. The
following is an extract from the Minutes of that meeting:
"It
was acknowledged by everyone at the meeting that the question of
MANDATORY
Insurance and the level of commission available on such Insurance was a matter
of vital importance to both Tour Operators and Retail Agents. Both sides
approached the issue in a constructive manner, and it was clear from the outset
that compromise was needed on both sides if a solution was to be found.
Following difficult negotiations, it was agreed that the Tour Operators Council
and Retail Council would adopt the following arrangements for the
next
two years.
- The
Insurance arranged by Tour Operators will be sold with all package holidays.
- Tour
Operators will pay £6.50 commission on the Insurance element of every
package.
- All
Tour Operators will submit details of the cover provided in their Insurance
Policies to the Chief Executive who will have them independently and
professionally vetted, to ensure that they provide an acceptable level of cover
and benefits.
The
Retail Council Representatives accepted that while the agreed arrangement was
not an ideal solution, it was, nonetheless, a fair and reasonable outcome to an
issue which is potentially very divisive and damaging for the entire industry.
The Tour Operators Representatives, while stressing the negative revenue
implications for wholesalers of the increased commission, were unanimous in
their acceptance of the arrangement, and agreed to implement it fully in their
own companies".
18. However
according to the Irish Travel Trade News' article mentioned above, in January
1991 the Dublin Chapter of the ITAA rejected the above arrangements but they
were accepted or at least not rejected by all other Chapters of the ITAA. In
November 1991 the AGM of the ITAA rejected mandatory insurance by a majority of
4 to 1 according to ITTN. It was accepted and recommended by the ITAA also at
the AGM in November 1991 that every client should have adequate travel
insurance but the particular policy should be optional so as to allow for the
best possible choice.
EC
Legislation
19. An
EC Directive (90/314) on package travel, package holidays and package tours was
adopted by the EC Consumer Affairs Ministers' Council on 13 June 1990. The
Directive lays down obligations for package organisers/retailers and safeguards
for the consumer. It applies to packages offered or sold in the territory of
the Community viz., any two combinations of transport, accommodation or 'other
tourist service'. Both packages with a destination outside the EC and within
the Member States are affected. The Directive is expected to be brought into
force by Regulation in this country shortly by the Department of Transport
Energy & Communications. Enforcement will be the responsibility of the
Director of Consumer Affairs.
20. Article
4.1(b)(iv) of the Directive provides that the organiser and/or retailer shall
provide the consumer with the following information before the start of the
journey:
- information
on the optional conclusion of an insurance policy to cover the cost of
cancellation by the consumer or the cost of assistance, including repatriation,
in the event of an accident or illness.
The
Directive, therefore, does not make holiday insurance mandatory. In addition,
the approach of the Department of Transport, Energy and Communication will be
to provide that the implementation regulations will require that the following
should be supplied to the consumer before the start of the journey:
'information
about an insurance policy which the consumer may, if he wishes, take out in
order to cover the cost of cancellation by the consumer or the cost of
assistance, including repatriation in the event of accident or illness except
where the consumer is required as a term of the contract to take out an
insurance policy in order to cover these risks in which case the information
must be given before the contract is concluded'.
This
proposed 'amplification' of the Directive text by the Department of Transport,
Energy & Communications is in line with the Regulations made by the UK
Authorities to implement the EC Directive in that country.
21. The
proposed implementation of the Directive by the Department of Transport, Energy
and Communication also elaborates on the information to be supplied to the
consumer before the conclusion of the package holiday contract as follows:
'if
applicable, the minimum level of insurance cover required by the organiser to
cover the cost of cancellation by the consumer or the cost of assistance,
including repatriation in the event of accident or illness, but so that nothing
in these regulations authorises an organiser to make it compulsory for the
intending consumer to purchase any specified insurance policy.
Northern
Ireland Situation.
22. The
booking form used in Northern Ireland by Falcon (using the trading names
"Martyns Holidays" and "Enterprise Holidays") for the 1992 Summer season
contains the following provisions in relation to insurance;
- "Holiday
insurance is arranged automatically (and the premium added to your invoice)
unless you or your travel agent have arranged, and supplied us with details of,
alternative comparable cover.
- If
you have not taken our insurance please complete the following:
My/our
insurers are:
24
hour emergency telephone:
with
whom I have taken a policy giving comparable or greater cover than that offered
in this brochure
Signed:
"
It
can be seen from the above that Northern Ireland customers have a choice of
taking the insurance policy offered by Falcon or making their own insurance
arrangements and notifying Falcon.
UK
Developments
23. In
March 1993, the UK Office of Fair Trading (OFT) issued a press release warning
holidaymakers to beware of the insistence by travel agents that clients take
out travel insurance especially where the agents themselves marketed insurance
policies. The OFT stated that the EC Directive which came into force on 31
December, 1992 in the UK did not require holiday makers to take out travel
insurance. While they considered it a wise precaution to take out such
insurance, they advised customers to shop around and compare costs because
insurance represented a significant proportion of the total price of a holiday.
24. The
press release further stated that although there was no legal requirement for
anyone to take out insurance when travelling abroad, most tour operators made
it a condition of their contracts that holidaymakers arrange adequate cover.
This was quite legal. It was a matter of company policy, rather than a legal
requirement however. Customers could either take out the insurance offered by
the operator or where possible make alternative arrangements. If a customer
decided to arrange insurance independently, he or she might have to sign an
undertaking to arrange cover which was comparable to that offered by the tour
operator.
Summary
25. Falcon
made it mandatory for persons buying Falcon package holidays to take the travel
insurance offered by McArdle. Other tour operators acted in a similar fashion.
Only a small proportion of the premium paid related to the actual cost of the
insurance. EC Directive 90/314 provides that travel insurance should be
optional and not mandatory. In implementing the Directive into Irish Law, the
Department of Transport, Energy and Communication are proposing that travel
insurance should be optional. While they recognise and accept that some tour
operators make the taking out of travel insurance mandatory, the proposed
Regulations are not to be seen as authorising tour operators to make a
specified insurance policy compulsory. In Northern Ireland the situation is
that tour operators only provide travel insurance if the traveller has not
arranged comparable cover himself. In the North, therefore, travel insurance
is mandatory but the traveller has the choice of arranging cover himself or
accepting the tour operators insurance cover. In the UK the situation is that
travel insurance is not compulsory but is regarded by the Authorities as being
a wise precaution and it was perfectly legal for tour operators to make it a
condition of the holiday contract that holidaymakers arrange adequate insurance
cover either themselves or through the tour operator.
Views
of the Parties
Falcon
26. Falcon
stated that the introduction of mandatory insurance by them in January 1991
under which Falcon customers were obliged to take out the travel insurance
policy which Falcon had negotiated with their insurance broker was motivated by
developments in the industry and particularly by experiences in holiday
resorts. This arrangement necessarily resulted in certain restrictions on the
travel agents, through whom consumers booked holidays with Falcon, and on the
consumers themselves. The arrangement prevented the travel agents and
consumers from taking independent commercial decisions because:
- The
travel agents were prevented from offering holidaymakers alternative schemes
for travel insurance. In the absence of the Falcon mandatory insurance
arrangement, travel agents could potentially negotiate with insurance brokers
and arrange schemes for travel insurance separately from that provided by Falcon.
- Consumers
similarly were not given any choice as to the form of travel insurance they
could take or the broker or insurance company from whom they could obtain such
travel insurance. The arrangement ensured that any customer booking a Falcon
holiday took out the policy of travel insurance negotiated between Falcon and
McArdle.
27. Falcon
stated that the arrangement contributed to an improvement in the provision of
services in a number of ways:
- As
a consequence of the mandatory insurance provisions in its holiday packages,
Falcon was assured that, in every case, customers purchasing Falcon package
holidays had comprehensive travel insurance. Consequently, its
representatives in the various resorts (a) were assured that in the event of an
emergency e.g. death, serious injury or loss of money or property, the
individual concerned had insurance cover upon which the premiums were fully
paid, (b) immediately knew the identity of the insurance broker and company to
contact and (c) were aware of the procedures to be put in place to provide
medical or other assistance. Under the arrangements with McArdle, the customer
through Falcon was provided with 24 hour emergency assistance. Customers could
therefore be offered full and immediate assistance should an emergency occur in
the course of their holiday. In the absence of such an arrangement, Falcon
would be reluctant to provide assistance to holidaymakers in the event of an
emergency as it could not be assured that a customer had any or adequate
holiday insurance and that any cost incurred by Falcon in providing assistance
would automatically be refunded.
- Falcon,
because it had negotiated the terms of the policy itself and on behalf of its
customers, could be satisfied that its customers had purchased the widest
available cover at the most competitive price, with no restrictions as to age
or pre-existing disability and no onerous pre-conditions or exclusions. A
customer acting on his own behalf might not have obtained such cover.
- Because
of the mandatory insurance, there was no risk for Falcon that, in selling the
package holiday, it would be identified with inadequate or defective travel
insurance sold by the travel agent and there was, therefore, no danger that
Falcon would thus have to defend costly litigation, in respect of matters not
covered by such defective or inadequate holiday insurance, which could
potentially arise.
- Because
of the mandatory insurance, the travel agents, through whom holidays with
Falcon were booked, reduced the risk of problems arising for themselves because
the insurance policy which the customer might have had independently arranged
might prove to be defective.
28. Falcon
also stated that the arrangement allowed consumers a fair share of the
resulting benefit for the following reasons:
- The
fact that Falcon insisted on insurance being mandatory and in accordance with
a previously agreed policy enabled Falcon to provide an immediate service to
its customer should an emergency occur. This assistance was of obvious
practical importance and benefit to the customer at a time of distress. If no
travel insurance had been obtained by the customer or if travel insurance had
been obtained elsewhere, Falcon would not be in the same position with regard
to providing help and assistance and the customer might have difficulty in
making contact with the travel agent or insurance broker who had arranged his
policy.
- In
booking a Falcon holiday, the consumer was assured of insurance cover
regardless of his age or state of health as the policy which Falcon had
arranged gave cover in wider circumstances with no exclusion of pre-existing
disability. It was common for other policies of travel insurance to exclude
claims arising from pre-existing disability
[2].
- The
insurance policy provided by Falcon included cover for cancellation of the
holiday. As the customer mandatorily acquired insurance at the time he booked
the holiday, he was assured of cover should he, for whatever reason, be forced
subsequently to cancel his holiday. Without mandatory insurance, there was a
risk that the consumer might be forced to cancel his holiday before he had
obtained travel insurance, and might therefore lose a substantial proportion of
the cost of the holiday already paid.
- Consumers
typically and understandably did not have enough experience or expertise in
relation to insurance to be able to fully assess the merits of any particular
policy of travel insurance. Consumers booking holidays with Falcon were
provided with as comprehensive a policy as possible.
- The
cost of the holiday to the consumer was reduced because the deduction which
Falcon made from the insurance premium paid by the consumer enabled Falcon to
reduce the cost of its holidays. Falcon was also enabled to negotiate a
reduced premium for the insurance as it was, in effect, arranging for the
buying in bulk from McArdle, which also had beneficial effects for consumers.
- In
the event of any dispute arising with the insurance broker or company, the
consumer had the benefit of the negotiating strength which Falcon had because
of its position in the market. If McArdle wished to retain the contract with
Falcon for the following year, it was in its interest to ensure a proper and
efficient service to customers of Falcon.
- The
cost of the travel insurance acquired by the consumer under his contract with
Falcon was in line with the cost of travel insurance available elsewhere and
was lower than that charged by a number of insurance companies.
29. Falcon
stated that the arrangements did not impose on the undertakings concerned terms
which were not indispensable to the attainment of the objectives outlined
above. The benefits with regard to improved service which were directly passed
on to consumers could only be achieved if insurance was mandatory and by way of
a pre-arranged comprehensive policy.
30. Falcon
stated that the arrangements did not afford either Falcon or McArdle the
possibility of eliminating competition in respect of the market for travel
insurance. Falcon did not have any long term agreement or arrangement with
McArdle. Tenders were invited on an annual basis for the provision of holiday
insurance. McArdle was also not precluded from selling travel insurance to any
consumer who approached it and wished to purchase travel insurance from it
independently. Customers of Falcon were not precluded from purchasing extra
holiday insurance cover elsewhere.
31. Falcon
stated, that travel insurance by its nature and in accordance with commercial
usage was inextricably linked with the subject of a package holiday. Falcon
did not impose any supplementary obligations. In their view
Section 4(1) of
the
Competition Act did not apply to the notified arrangements.
32. Falcon
referred to a number of block exemptions and decisions in EC law particularly
to "tying" arrangements which involved a "tying product" for which the customer
had a particular demand and a "tied product" which was supplied on condition
that the purchaser also bought the tying product. Falcon submitted that, while
the EC had not specifically exempted arrangements equivalent to that which was
the subject of this notification, the requirement that consumers take out
mandatory holiday insurance when booking a Falcon package holiday was analogous
to a tying arrangement and was fundamental to the overall package holiday
arrangement.
McArdle
33. McArdle
stated in its submission to the Competition Authority that as members of the
Irish Broking Association, they complied with the requirements of the
Insurance
Act 1989. McArdle stated that it did not impose mandatory insurance but simply
arranged insurance cover at the request of tour operators which was imposed by
them on a mandatory basis. It was their understanding however that some
brokers from the UK and a local Irish agent, who operated in the Irish market
for travel insurance, were not authorised intermediaries under
the Act; some of
these intermediaries were also placing business into unauthorised insurance
markets and, despite objections by McArdle to the Department of Enterprise and
Employment, no action was taken according to McArdle.
Views
of Third Parties
Irish
Travel Agents Association (ITAA)
34. ITAA
stated that no comprehensive survey had been conducted with each member of the
Association to establish his or her views on the subject of mandatory
insurance. However a majority of members present at the Association's annual
general meeting in November 1991 appeared to express the view that travel
insurance should be mandatory but with choice. The Association, incorporating
the views of both travel agent and tour operator, felt very strongly that
mandatory insurance should remain an integral part of the holiday package. In
support of this view, the ITAA pointed out that many types of insurance cover
on the market did not offer, for example, cancellation loss, whereby a holiday
maker due to last minute change of plans for valid reasons would forfeit
possibly the total cost if s/he could not go on the holiday.
Irish
Brokers Association (IBA)
35. The
Association stated that its members were affected by the mandatory travel
insurance arrangements in a number of ways. It denied some members of IBA the
ability to compete in terms of cover, price and service with the insurances
provided on a mandatory basis by tour operators. IBA brokers had available to
them comprehensive travel insurance packages, which allowed them to insure
their clients on an all year round basis, for both their business and for their
pleasure travel. It was a source of frequent aggravation and annoyance to some
IBA brokers, and particularly to their clients, who had such cover, that, when
they wished to purchase a package holiday, tour operators should force
additional, unnecessary, and inferior cover on them. It was generally accepted
that the mandatory travel insurance arrangements, operated by various tour
operators, were frequently inferior to travel insurance packages which were
available in the insurance market.
36. Many
IBA members had complained that they, as insurance brokers, had been required
to effect mandatory travel insurance arrangements by tour operators when they,
as brokers, in their professional capacity, had the ability to arrange superior
cover at competitive prices through their own businesses. However travel
insurance was not regarded by brokers as core business and consequently did not
represent a significant portion of their premium income.
37. IBA
said that fundamentally they objected to the practice of mandatory travel
insurance being arranged by tour operators, as it resulted in many persons who
had comprehensive all year round cover being required to waste money on an
unnecessary and inferior product. This practice also prevented insurance
brokers from competing directly in this market with the products which were
offered by a number of major insurers, which were both more cost competitive
and more comprehensive in terms of protection afforded to the clients.
Irish
Insurance Federation
38. The
Federation stated that whenever any supplier of a service imposed a
pre-selected, mandatory insurance cover on his client, he thereby restricted
the consumer's freedom of choice, and from the point of view of insurers, a
potential market was closed off. This was particularly the case where an
independent, competitive market existed for the cover in question as it did for
travel insurance. The existence of mandatory travel insurance arrangements
operated by individual tour operators and/or travel agents therefore restricted
the travel insurance market available to those of their members writing that
type of policy.
39. The
Federation also stated that their members were strongly of the view that the
imposition of mandatory travel insurance on package holiday clients of tour
operators or travel agents was wholly undesirable as being a reduction of
consumer rights of choice and a curtailment of the normal competitive and
commercial life of the insurance market. It appeared that a substantial
proportion of travel insurance business, particularly under the mandatory
scheme, was in fact being written by unlicensed insurers. Therefore contracts
of insurance taken out by clients of the tour operators involved were not
enforceable (e.g., in the event of a claim dispute) and indeed were illegal
under insurance supervisory law.
Department
of Enterprise and Employment
40. The
policy of the Department was that persons purchasing holiday insurance should
have a choice of insurer. Any insurance, compulsory or otherwise, should be
placed through an insurer authorised to do business in the State. The
provision of unauthorised insurance was a matter for that Department and
allegations about difficulties in this regard in the travel insurance area were
the subject of ongoing investigation.
The
Consumers' Association of Ireland (CAI)
41. The
Consumers' Association of Ireland (CAI) believed that the mandatory insurance
arrangements operated by Falcon were restrictive and anti-competitive. While
they considered that every person who travelled should be insured, they
believed that customers should have the right to select their own insurance,
tailored to their own personal needs. The Association expressed concern about
the cost element of compulsory insurance. Their research had shown that
despite the facts that insurance cover was on a "bulk rate" basis to the tour
operator, a fair share of the resulting benefit was not passed on to the
consumer.
42. A
survey carried out and published in the CAI magazine "Consumer Choice" in May
1992 compared the costs and benefits of travel insurance offered by 8 tour
operators, 6 insurance companies and 2 charge card companies. The details
related to one adult to a European destination. The premia varied from £17
- £24 per person for a period varying between 14 and 31 days. All the
policies provided for personal accident to cover death and disability. The
charge card companies provided the highest cover (£75,000 and
£100,000). The policies provided for medical expenses varying from
£1m. to an unlimited amount in many cases. There was provision in all the
policies for baggage loss and baggage delays with most setting limits per item
for loss. Loss of money or passport was not covered by the charge card
companies. Cancellation was covered by all the policies with the exception of
the charge cards and generally the amount varied from £1,500 to final
invoice cost. Travel delays and public liability were also provided for. Many
of the policies had other benefits which covered legal expenses, missed
departure and hospital inconvenience cover abroad.
43. The
CAI survey also makes reference to the then new VHI service for their members
who become ill or have an accident abroad. The service known as "VHI Assist"
was launched in March 1992. It is available to all VHI members with plans A to
E cover, without payment of additional subscription as they renew their cover
from 1 March 1992. On renewal, VHI members receive an identity card giving the
telephone number of a medical emergency centre capable of giving immediate and
expert assistance in any part of the world, on a 24 hours-a-day basis. The
maximum benefit ranges from £3,750 (Plan A) to £13,500 (Plan E). The
CAI survey also refers to Form E 111 which entitles persons travelling to an EC
country except Britain, where it is not necessary, to free emergency health
care. It gives some cover towards the cost of drugs, hospitalisation and
general medical treatment in the event of injury or accident. The CAI survey
states that Form E 111 should not be regarded as a substitute for private
holiday insurance.
Director
of Consumer Affairs (Director)
44. The
Director of Consumer Affairs in a submission to the Authority stated that the
decision to make certain travel insurance policies compulsory had been taken by
the Irish tour operators themselves and the practice was of some concern to
him. He believed that the booking conditions/contract (para. 16 above) which
was standard to all ITAA members restricted the consumer and also restricted
competition. While a great majority of consumers might opt for the organiser's
own insurance package for the sake of convenience, the Director felt it would
be unwise to assume that consumers should not have a choice or indeed want a
choice or that competition was not possible in this area. There were for
example, a number of insurance packages which were designed for the
non-standard package holiday or for open-ended travel and it was absolutely
certain that more packages could be designed and marketed in the event that
exclusive insurance arrangements, like the Falcon/ McArdle one, ceased.
45. The
Director believed that the tour organiser was under no legal or contractual
obligation to provide services to holidaymakers in the event of a problem
arising in the course of a holiday. It was appreciated that in many cases tour
operator representatives did help out but this could not be relied upon as a
justification for a particular form of insurance being made compulsory. The
Director had no objection to insurance, per se, being made compulsory for
consumers buying package holidays or to a certain minimum level of cover being
insisted upon.
46. The
Director stated that it was not clear to what extent insurance companies
provided insured travellers with services such as the arranging of flights
home, but it was clear, however, that the tour operator took no responsibility
because the contract stated that "in so arranging insurance cover for the
consumer the organiser is acting as the agent of the relevant insurer and shall
not be responsible to the consumer for any default by the insurer under that
policy. All claims made against the insurance policy shall be made directly to
the insurer".
47. The
Director also stated that complaints had been received from consumers about
extra costs, lack of choice and possible reduced cover resulting from mandatory
insurance. In some cases consumers had argued that they could get a standard
insurance package cheaper than the compulsory package. In other cases
consumers had already paid for insurance by way of annual policies or by having
it included in their credit card arrangements (e.g. with gold cards). In a
number of cases consumers had complained that the compulsory insurance
over-rode earlier insurance (annual or credit card) and gave them less
favourable insurance than they otherwise would have had. It was possible that
compulsory insurance would not meet consumers' full needs. This was
acknowledged in the standard booking conditions/contract where it was stated
that "it is the responsibility of the consumer to check that the insurance
scheme provides the consumer with his desired level of cover". Furthermore the
standard booking conditions/contract states that "the consumer shall be
responsible for making any special or increased insurance arrangements which he
deems necessary". The Director points out that it was almost certainly more
expensive to make travel insurance arrangements by means of two policies than
it was with one policy only, e.g. administration charges would be doubled.
48. The
Director considered that the agreement of December 1990 between the Retail
Council and the Tour Operators Council of ITAA (para 17 above) changed the
policy which had operated prior to that in relation to consumer contracts.
This agreement became part of the standard ITAA booking conditions and applied
to all ITAA members and appeared to be a concerted practice which restricted
competition according to the Director. The Director also maintained that it
had not been demonstrated that the practice contributed to improving the
provision of services while allowing consumers a fair share of the resulting
benefit. The Director, therefore, submitted that a licence should not be
granted by the Competition Authority in respect of the Falcon/McArdle
arrangements on mandatory travel insurance.
Consumer
Complaints to the Authority
49. There
have been many complaints to the Competition Authority from members of the
public who were forced to take the particular policy on offer by tour
operators. In some cases customers were booking seats only. In other cases
customers felt that they were adequately covered by private arrangements e.g.
Premier Visa card and, therefore, felt that the mandatory insurance being
imposed on them by tour operators was unnecessary. Not all of these complaints
referred to Falcon Holidays. It was pointed out that the Authority had no
power to investigate arrangements which had not been notified to it.
Subsequent
Developments
50. Following
the issue of the Statement of Objections by the Authority, Falcon agreed to
amend the notified arrangements. Falcon agreed, by letter dated 8 November,
1993, that customers booking holidays with Falcon would have the option of
taking Falcon's pre-arranged insurance policy or of making alternative
arrangements for insurance as and from 1 December 1993. They stated that
customers might have to sign an undertaking that they would organise their own
insurance cover. They also stated that it seemed to be implicit in the
Statement of Objections that the Authority would have no objection to such
arrangements.
51. Following
publication on 26 November, 1993 of its intention to take a favourable decision
on the amended arrangements, the Authority received a number of observations
from third parties. Joe Walsh Tours Ltd stated that under the existing
mandatory insurance arrangement, the tour organiser was in a position to pay
the cost of providing a linking service with the Assistance Company and the
Underwriter from the gross profit earned from the sale of that insurance
policy. In the event of a holidaymaker arranging an alternative policy to that
arranged by the tour organiser, the tour organiser received no
commission/handling fee to cover such costs. In the event of the Authority
publishing its decision in the Falcon/McArdle case, JWT stated that they would
propose charging a handling fee to the consumer/retailer to cover such costs.
It has also come to the notice of the Authority that the tour operator Sunworld
has instructed travel agents to charge an administration fee of £6 per
adult and £3 per child under 16 years, from 4 January 1994, to customers
who opt for holiday insurance cover other than that provided under Sunworld's
own policy. Falcon stated that one of its competitors charged an
administration fee, another insisted that no bonus commission would be provided
unless the travel agent purchased insurance from the travel company, and a
third operated a similar scheme and, in addition, insisted that, to obtain
their low family deposit on holidays, their insurance must be purchased.
Falcon, however, have not imposed any such charges in order to keep to the
spirit of the undertaking which it gave to the Authority.
Assessment
(a) Applicability
of Section 4(1)
52.
Section
4(1) of the
Competition Act, 1991 prohibits and renders void all agreements
between undertakings, decisions by associations of undertakings and concerted
practices which have as their object or effect the prevention, restriction or
distortion of competition in trade in any goods or services in the State, or in
any part of the State.
(b) The
Undertakings
"a
person being an individual, a body corporate or an unincorporated body of
persons engaged for gain in the production, supply or distribution of goods or
the provision of a service".
54. The
parties to the arrangement, as notified, Falcon Holidays and Ben McArdle
Limited, are both corporate bodies engaged for gain in the provision of holiday
travel and insurance services respectively and are, therefore, undertakings as
defined in the
Competition Act.
(c) The
Agreement
55. The
agreement as notified was a verbal one between the parties relating to the
Winter season 1991/1992, the Summer season 1992, the Winter season 1992/1993,
the Summer season 1993 and was intended to operate for the Winter season
l993/l994. Even though it was not written, it was still an agreement within
the meaning of
Section 4(1) of
the Act. It is clear from the facts outlined
above that the arrangements also form part of a wider practice involving the
travel trade generally because most of the other tour operators also insist
that their customers take out the particular insurance policy contained in the
contracts for the purchase of their holidays. In this decision, however, the
Authority is only concerned with the Falcon/McArdle agreement, i.e. the
agreement as notified whereby Falcon and McArdle agreed that all Falcon
customers were obliged to obtain travel insurance through Ben McArdle Ltd, and
its subsequent amendment.
(d) Object
and Effects of the Agreement
56. The
State alone can impose a legal obligation on the public to take out insurance,
e.g. motor insurance. Even then the State does not stipulate a particular
insurance broker/company but leaves it to the member of the public affected to
choose his own insurance broker/company. As mentioned previously the State
imposes no obligation on a holidaymaker to take out holiday insurance when
going abroad. Falcon and the other tour operators in Ireland do however impose
such an obligation on holidaymakers. While this restricts the freedom of
choice of consumers as to whether they purchase insurance or not, the
Competition Authority does not consider that that restriction offends against
Section 4(1) of the
Competition Act because it does not prevent, restrict, or
distort competition in the markets for holiday insurance or for package
holidays. Indeed it seems logical and prudent for Irish holidaymakers going
abroad to have adequate travel insurance. The imposition of a requirement to
take out insurance implies that a minimum level of cover would have to be
specified
[3].
This does not mean, however, that a tour operator's particular insurance
policy should be imposed on its customers.
57. The
arrangements as notified provided that holidaymakers booking Falcon package
holidays were obliged to take out the travel insurance agreed between Falcon
and McArdle. This was mandatory on the Falcon holidaymaker who had no choice
in the matter and who was thus prevented from securing insurance from other
sources. This clearly restricted competition in that Falcon customers were
prevented from obtaining travel insurance other than from McArdle. Even
customers who were satisfied that their private insurance arrangements were
adequate to cover them while on holidays abroad were nevertheless obliged to
take the Falcon/McArdle insurance policy. The arrangements also affected
competition between insurance brokers and between insurers in that they were
prevented from selling insurance to Falcon customers. It must be remembered
that Falcon is one of the major tour operators in the State with a market share
of around 20% of the package holiday market. This represents a significant
share of the package holiday insurance market which was effectively foreclosed
because Falcon customers were obliged to take the insurance policy offered by
McArdle and were precluded from approaching other insurance brokers or
insurers. In addition the Authority understands that McArdle had similar
arrangements with the two tour operators Corona and Joe Walsh Tours and that in
the past both Budget Travel and Abbey Sun had made the McArdle insurance
package mandatory for their customers. A large part of the holiday insurance
business was therefore provided exclusively by McArdles with the result that
other insurance brokers and insurance companies had been virtually excluded
from the market. This arrangement also prevented travel agents from selling
travel insurance as they had done in the past. The Falcon/McArdle agreement,
as notified, therefore, offended against
Section 4(1) of
the Act.
58. In
the Authority's view Falcon is perfectly entitled to offer its holiday
insurance package to its customers provided it is made clear that there is no
compulsion on the customer to take that particular insurance policy. This does
not offend against
Section 4(1) of
the Act.
59. The
Authority appreciates that Falcon, in selecting McArdle as its insurance
broker, was in effect appointing an agent to arrange travel insurance cover for
its customers and on Falcon's behalf. This, in itself, cannot be considered to
be anti-competitive any more than the selection of an insurance intermediary
for any other purpose could be so considered. This does not offend against
Section 4(1).
60.
While
the Authority is only concerned with the notified agreement between Falcon and
McArdle, it appears that almost all tour operators in the State operated a
scheme of mandatory travel insurance. This made it feasible for Falcon to
operate their particular scheme. Furthermore, the December 1990 agreement
between the Retail Council and Tour Operators Council of ITAA (para. 17)
specified that over the following two years, only the insurance policies
arranged by the tour operators would be sold with their package holidays. As a
result, holidaymakers were left with little or no choice in the selection of
travel insurance. Even though the agreement referred to was rejected at the
AGM of ITAA in November 1991 in favour of giving consumers a choice, this
agreement continued to operate until recently as far as the Authority is aware.
(e) Applicability
of Section 4(2)
61.
Under
Section 4(2), the Competition Authority may grant a licence in the case of any
agreement or category of agreements which, 'having regard to all relevant
market conditions, contributes to improving the production of goods or
provision of services or to promoting technical or economic progress, while
allowing customers a fair share of the resulting benefit and which does not -
(i)
impose
on the undertakings concerned terms which are not indispensable to the
attainment of those objectives;
(ii) afford
undertakings the possibility of eliminating competition in respect of a
substantial part of the products or services in question.'
62. In
order to qualify for a licence under the
Competition Act, therefore, a notified
agreement must satisfy all four criteria stipulated above. In the opinion of
the Authority, the arrangements as notified did not fulfil at least two of the
conditions provided for in
Section 4(2).
Indispensability
63. The
effect of the arrangements was to ensure that Falcon customers were provided
with adequate travel insurance and this was of benefit to them. It must be
shown, however, that the requirement to take the insurance offered by Falcon
was indispensable to secure these benefits. In the view of the Authority there
is no reason why such benefits could not be obtained were consumers free to
make their own travel insurance arrangements. It is highly relevant that
Falcon customers booking holidays in Northern Ireland and in Britain have the
option of taking Falcon's pre-arranged insurance policy or making alternative
arrangements (see paras 22 to 25 above). The arrangements contained in the
agreement as notified cannot, therefore, be regarded as indispensable.
Elimination
of Competition
64. As
mentioned in para 57, the arrangements notified eliminated competition in
relation to the holiday insurance which Falcon holidaymakers could take out.
Furthermore, the Authority notes that the practice operated by Falcon was
widespread throughout the Irish travel industry. In view of this it has to be
concluded that the practice incorporated in the agreement as notified afforded
the undertakings the possibility of eliminating competition in respect of a
substantial part of the services in question (package holiday insurance).
(f) The
Amended Arrangements
65. By
letter dated 8 November l993, Falcon agreed to discontinue the arrangements
which were the subject of the original agreement as notified and from 1
December l993 to give their customers the option of taking the Falcon/McArdle
pre- arranged holiday insurance policy or making alternative arrangements for
holiday insurance. Falcon had sought a licence for the original Falcon/McArdle
agreement but confirmed to the Authority that a certificate for the amended
arrangements would be acceptable to them. In the Authority's opinion, the
amended arrangements would not offend against
Section 4(1) of
the Act. Neither
would the arrangement whereby from
l
December l993, onwards, Falcon customers may have to sign an undertaking that
they will organise their own holiday insurance cover, offend against
Section
4(1) of
the Act.
66. Falcon
has discontinued the notified arrangements and allows its customers freedom to
choose its policy or some alternative policy, and it has not instituted an
administrative or other fee in the event of an alternative being chosen. The
Authority is aware that some tour operators have imposed, or are proposing to
impose, a fee if an alternative to the operator's own insurance policy is
chosen, or have introduced other measures in an attempt to ensure that their
insurance policy is sold. The Authority is concerned that such fees and
measures may be an attempt to frustrate its intention of ensuring greater
freedom of choice for customers in the area of holiday insurance, and may deny
customers potential savings from selecting an alternative. The Authority would
not have accepted such arrangements if they had been proposed by Falcon.
(g) The
Decision
67. Falcon
Leisure Group (Overseas) Limited trading as Falcon Holidays and Ben McArdle
Limited are undertakings within the meaning of
Section 3(1) of the
Competition
Act and the arrangements between them on package holiday insurance constitute
an agreement between undertakings. By letter of 8 November l993, Falcon agreed
that from l December l993, they would discontinue the arrangements under which
it was mandatory on their customers to take the Falcon/McArdle pre-arranged
holiday insurance policy and give their customers the option of taking that
policy or of making alternative holiday insurance arrangements. In the
Authority's opinion, the amended arrangements which have operated since l
December l993, do not offend against
Section 4(1) of
the Act.
The
Certificate
68. The
Competition Authority has issued the following certificate:
The
Competition Authority certifies that in its opinion, on the basis of the facts
in its possession, the agreement between Falcon Leisure Group (Overseas)
Limited trading as Falcon Holidays and Ben McArdle Limited, on package holiday
insurance (Notification No. CA/31/92E), notified under
Section 7 of the
Competition Act on 28 May, l992 and amended by letter of 8 November l993, does
not offend against
Section 4(1) of the
Competition Act, l99l.
For
the Competition Authority
Des
Wall
Member
4
February 1994
[ ] 1 Business
& Finance, 11.2.1993 and 26.8.1993.
[ ]2 In
relation to this particular point, the Competition Authority notes that the
insurance policy between Falcon & McArdle
inter
alia
contains the following exclusions:
- Any
claim arising from travel or holiday arrangements made against the advice of
any medical practitioner.
- Any
claim arising consequent upon pregnancy within two months of the expected date
of delivery.
[ ]3 The
minimum level of insurance could incorporate adequate medical and additional
expenses cover, personal accident cover, personal baggage cover, personal money
cover, personal liability cover, in addition to insurance against cancellation,
curtailment and travel delay.
© 1994 Irish Competition Authority