Irish Competition Authority Decisions
You are here:
BAILII >>
Databases >>
Irish Competition Authority Decisions >>
Motorfuels Category Licence [1993] IECA 25 (1st July, 1993)
URL: http://www.bailii.org/ie/cases/IECompA/1993/25.html
Cite as:
[1993] IECA 25
[
New search]
[
Printable RTF version]
[
Help]
Motorfuels Category Licence [1993] IECA 25 (1st July, 1993)
COMPETITION
AUTHORITY
Motor
Fuels Category Licence
Price
£2.80
£3.50 incl. postage
Motor
Fuels Category Licence
Competition
Authority Decision of 1 July 1993 granting a licence under Section 4(2) of the
Competition Act, 1991, to a category of exclusive purchasing agreements in
respect of motor fuels.
Decision
No. 25
Introduction
'which
in the opinion of the Authority, having regard to all relevant market
conditions, contributes to improving the production or distribution of goods or
provision of services or to promoting technical or economic progress, while
allowing consumers a fair share of the resulting benefit and which does not -
(i)
impose
on the undertakings concerned terms which are not indispensable to the
attainment of those objectives;
(ii) afford
undertakings the possibility of eliminating competition in respect of a
substantial part of the products or services in question.'
2. A
number of agreements have been notified to the Authority concerning long-term
exclusive purchasing arrangements for the resale of petroleum products in
service stations. Since agreements have been notified, in accordance with
Section 7(3) of
the Act, the Authority may grant a licence, including a
category licence, under
Section 4(2) of
the Act. The Authority has already
granted licences in respect of the Esso solus and related agreements.
[1]
It has also carefully examined notifications from other companies relating to
exclusive purchasing agreements for both independent dealer and company-owned
outlets. The experience of the Authority enables it to define a category of
agreements and concerted practices which can be regarded as normally satisfying
the conditions laid down in
Section 4(2).
3. Notice
of intention to grant a category licence for motor fuels was published on 11
December 1992, and submissions were invited from interested parties. A number
of submissions was received on the draft category licence, and full account was
taken of these prior to finalising this decision.
The
Subject of the Decision
4. This
decision concerns the long-term supply and exclusive purchasing agreements
between suppliers of motor fuels and their tied service station retailers,
subsequently referred to as resellers. The majority of independent resellers
operate under exclusive purchasing, or solus, agreements, which have a maximum
term of ten years. Most company-owned outlets are operated under licence or in
accordance with a lease. This decision applies only to such solus agreements,
licences and leases. Some independent dealers, while tending to buy from a
single supplier, do not do so in accordance with any formal long-term
agreement, and consequently are not covered by this decision. Some
company-owned outlets are operated, directly or indirectly, by the supplying
companies. Since the relationship between supplier and reseller in these cases
is that of parent/subsidiary or employer/employee, and the Authority has
already indicated that, in such circumstances, any relevant agreements are not
caught by
Section 4(1) of
the Act, they are also outside the scope of this
decision.
[2]
This decision only covers agreements for the resale of motor fuel. It does
not cover agreements for the sale of motor fuels direct to commercial users, or
for the resale or sale of aviation, marine or other petroleum-based fuels.
5. The
agreements with solus dealers are often accompanied by other agreements, which
either contain an exclusive purchasing obligation for motor fuels or are
dependent upon an agreement which contains such an obligation. These other
agreements may also contain different restrictive provisions. The more
important of these other agreements are in connection with:
(a) the
loan of equipment to the dealer;
(b) the
payment of rebates in advance by way of an interest- free loan to the dealer;
(c) the
loan of money to the dealer;
(d) a
deed of charge or mortgage, as security for a cash loan to the dealer;
(e) a
hire purchase agreement for equipment purchased by the dealer.
Agreements
relating to equipment may cover that for the sale of motor fuels (tanks, pumps,
etc.), lubricating oil equipment, or civil construction at the service station
(the forecourt, canopies, a service bay, a car wash, or a shop).
The
Products Concerned
6. The
products with which this decision is concerned consist of motor fuels, that is
petrol and diesel for use in mechanically-propelled motor vehicles, and other
petroleum-based motor fuels, such as liquefied petroleum gas (LPG) and
kerosene. Insofar as they are supplied to motor fuel resellers, lubricants and
related petroleum-based products, such as greases, additives and brake fluids,
are also covered by this decision.
The
Market
7. Motor
fuels are imported into Ireland by a number of suppliers, usually from
refineries in the UK, through various Irish ports where they have storage
facilities. Each supplier must obtain 35% of its total product from the
State-owned Whitegate refinery. The suppliers are primarily concerned in
Ireland with the marketing of petroleum products, that is with the supply and
distribution of motor fuels to the motoring public through a chain of retail
outlets, though some product is sold directly to commercial customers. From
the storage depots, retail outlets are supplied by road tanker. A number of
the suppliers are subsidiaries of multi- national oil companies, while the
newer entrants, which are small, are Irish-owned. The main suppliers of
motor fuel to resellers are:
Burmah
Castrol Ireland
McMullan
Bros. Ltd.
Campus
Oil Limited
Morris
Oil Company Ltd.
Conoco
Ireland Ltd.
Statoil
Ireland Ltd.
Esso
Ireland Ltd.
Tedcastle
Oil Products Ltd.
Estuary
Fuel Ltd.
Texaco
(Ireland) Ltd.
Irish
Shell Ltd.
McMullans
trades under the trademarks Maxol and Ola. B.P. Ireland Ltd was taken over by
Statoil Ireland Ltd in mid-1992. There are a number of smaller companies which
also supply small numbers of retail petrol outlets. They do not import the
product but obtain it from one of the above-named suppliers. The retail
outlets display their brand name. These companies vary from time to time, but
among the small suppliers known to the Authority to be, or to have been
recently, trading are the following: Delta (associated with Campus), Ryan Oil,
Falcon, Togher, Primo, Phoenix, Torc and Amber.
8. Each
supplier supplies motor fuel to resellers who comprise independent solus
dealers, who have an exclusive purchasing agreement, non-solus dealers, without
such an agreement, and, usually, company-owned outlets. Company-owned outlets
may be operated in several different ways. They may be licensed to an operator
on a short-term basis, or leased to an operator on, usually, a long-term basis,
or managed by an employee of the company or by a commission agent. Licensees
and lessees tend to have a greater degree of freedom in their commercial
activities than managers or commission agents in company-operated stations. As
stated in para 4, however, this decision only covers solus dealers, licensees
and lessees. Dealer and company-owned stations are located throughout the
State, but the latter tend to be located in the major centres of population.
The sale of motor fuels through service stations may be combined with car
repairs and servicing, car sales, or a shop selling, among other items, grocery
products. (Motor fuels may also be sold from outlets ancillary to other
businesses, such as grocery shops or public houses, though, because of their
small sales, these tend not to have solus agreements with their suppliers).
9. According
to the Report of Enquiry into the Supply and Distribution of Motor Fuels by the
Fair Trade Commission in 1989 (PL. 7951), total sales of petrol through
retailers in 1988 were 1,090 million litres, while total retail sales of
autodiesel were 187 million litres. In 1988, there were 3,227 retail petrol
outlets, of which 447 were company owned, or 13.9%, and 2,017 were solus
outlets, or 62.5%. Non-solus dealers accounted for 23.6% of total outlets.
The proportion of total petrol sales through company-owned outlets was,
however, 41.6%, with 51.5% through solus outlets and 7.0% through non-solus
outlets. 36.3% of dealer outlets sold less than 20,000 gallons of petrol per
year (90,920 litres) and only 4.6% sold more than 200,000 gallons (909,200
litres). The respective figures for company stations were 4.1% and 57.2%.
Company outlets had a higher average annual throughput than solus dealers, who
had a higher average throughput than non-solus dealers. The average throughput
of all outlets in Ireland was only about one-quarter of the EC average.
10. Since
petrol outlets are located throughout the State, the appropriate geographic
market in this case is the State.
11. Up
to 30 September 1991, the motor fuels sector was subject to strict price
control and to the provisions of the Restrictive Practices (Motor Spirit and
Motor Vehicle Lubricating Oil) Order, 1981. Both the Order and price control
were removed on the coming into force of the
Competition Act on 1 October 1991.
EEC
Regulation 1984/83
12. EEC
Regulation No. 1984/83, of 22 June 1983, is a block exemption regulation which
applies Article 85(3) of the Treaty of Rome to categories of exclusive
purchasing agreements. It includes special provisions for service station
agreements, that is for solus agreements and for agreements relating to company
owned stations. The regulation entered into force on 1 July 1983 and it
expires on 31 December 1997.
[3]
13. The
regulation applies to agreements involving only two parties whereby one party,
the reseller, agrees with the other, the supplier, to purchase specified goods
only from the supplier, or from a connected undertaking or one entrusted by the
supplier with the sale of his goods. The supplier may be obliged not to
distribute the goods or competing goods in the reseller's principal sales area
and at the reseller's level of distribution. For goods generally, the
exclusive distribution agreement may be for no longer than five years.
14. In
the case of agreements for the supply of petroleum-based motor vehicle fuels,
or for these and other fuels, for resale in a specified service station,
special commercial or financial advantages may be accorded by the supplier to
the reseller. In such cases, the exclusive purchasing agreement may be for a
period not exceeding ten years, and the reseller may be obliged not to sell
fuels supplied by other undertakings. If the service station is let to the
reseller by the supplier, the ban on dealing in competing products may be
imposed for the whole period during which the reseller operates the station.
The reseller may also be obliged not to use lubricating oil supplied by other
firms where equipment is financed or made available by the supplier, but he may
not be prevented from selling oil supplied by other firms. These exclusive
purchasing agreements may refer to no other goods, nor to services (except in
connection with the servicing of equipment owned or financed by the supplier).
Where the reseller (in this case the independent dealer) sells his outlet, he
may not be obliged to impose the exclusive purchasing obligation on his
successor for a longer period than the reseller would remain tied to the
supplier. Some general provisions of the regulation also apply, such as
permitting the reseller to be obliged to purchase minimum quantities of goods,
to sell the goods under trademarks and to advertise and promote the goods. The
benefits of exemption may be withdrawn by the EC Commission in a particular
case where it considers that the conditions of Article 85(3) are not satisfied,
where, for example, effective competition is lacking. There are special
transition provisions for existing service station agreements. Service station
agreements cannot be combined with general exclusive purchasing agreements
involving the same parties.
Assessment
(a) Applicability
of Section 4(1)
15.
Section
4(1) of the
Competition Act, 1991, prohibits and renders void all agreements
between undertakings which have as their object or effect the prevention,
restriction or distortion of competition in trade in any goods or services in
the State or in any part of the State.
16. The
suppliers of motor fuels, the independent solus dealers, and the licensees and
lessees of company stations, are all engaged in the supply and distribution of
motor fuels for gain, and they are therefore 'undertakings' within the meaning
of
Section 3(1) of the
Competition Act. The solus and related agreements, the
licences and the leases are all agreements between undertakings. The relevant
product market is that of motor fuels and other petroleum-based products for
resale to the public. The relevant geographical market is the State.
(i) The
exclusive purchasing requirement
17. The
primary feature of the basic solus agreement is that the solus dealer is
obliged to purchase his requirements of motor fuels from one supplier, or a
person appointed by the supplier, for a period not exceeding ten years. In the
case of licences and leases, the exclusive purchasing requirement lasts for the
full term of the agreement, which can be as long as thirty or more years for a
lease. The solus dealer, licensee or lessee, therefore, is not permitted to
purchase any motor fuels from a supplier other than the other party to the
agreement (except in certain circumstances, see para 24) during the period of
the agreement, and no supplier other than the other party may supply the
dealer, licensee or lessee during that period. This limits the commercial
freedom of the dealer or operator to obtain supplies, and the freedom of other
suppliers to meet his requirements, and is a restriction upon competition which
offends against
Section 4(1) of the
Competition Act.
18. While
the effect of a single agreement between a supplier and an independent dealer
or operator of a company station might be insignificant, each agreement must be
considered in the economic context of the retail market for motor fuels.
[4]
As is clear from para 9, outlets subject to an exclusive purchasing tie -
solus dealers and company stations - accounted for 76.4% of all retail petrol
outlets, including almost all of the larger stations, and for 93.1% of total
retail sales of petrol, petrol being the most important motor fuel sold by
retailers. The vast bulk of petrol sales, therefore, is through tied outlets,
which are precluded from purchasing motor fuels from any other supplier over a
long period.
19. This
tends to introduce a considerable degree of rigidity into the market, and makes
it difficult for a new entrant to enter the market on any significant scale,
since the most important potential customers are not available, at least in
some cases until their solus agreements have expired. All company stations are
tied indefinitely to the supplier who owns them.
20. The
Authority considers, therefore, that the basic solus agreements, the licences
and leases, have the object and effect of preventing, restricting or distorting
competition in goods in the State, and thus they offend against
Section 4(1) of
the
Competition Act, 1991. Agreements related to the solus agreement which
either contain an exclusive purchasing commitment or are dependent on an
agreement containing such an obligation, are also regarded by the Authority as
coming within the prohibition of
Section 4(1) of
the Act.
(ii) Other
restrictive clauses
(a) Geographical
extent of exclusivity
21. The
exclusive purchasing requirement in motor fuel agreements, particularly in
solus agreements, may extend to include not only the designated service station
but also any land or premises adjoining or in close proximity to the station.
For the reasons given above, such a restriction also offends against the
prohibition of
Section 4(1) of
the Act.
22. The
exclusive purchasing requirement may also be extended to include the sale of
motor fuels by the dealer at any premises within a given radius of the
designated service station, for example, within a one-mile radius. This
prevents the dealer from selling competing motor fuels at any premises within
the specified area. At the public enquiry held by the Fair Trade Commission in
1989, it was widely held in evidence that the location of a service station was
very important in attracting motorists, and that, because of the high price of
petrol, it would not be economic for a motorist to drive very far in order to
buy petrol cheaper in another service station, because any consequent saving
would be offset by the cost of fuel consumed. Competition would therefore
appear to be a localised phenomenon. The obligation not to deal in competing
motor fuels within, say, a one mile radius of the designated station is a
restriction on competition which is prohibited by
Section 4(1). The Authority
considers that any restriction on a dealer from dealing in competing fuels in
any wider area, including a prohibition covering the whole State, is also a
restriction on competition which offends against
Section 4(1).
(b) Post-term
limitations
23. Agreements
can contain restrictions upon dealers in relation to their activities after the
agreement has terminated. These could involve, for example, a requirement that
a further solus agreement should be concluded after the first agreement has
terminated at the end of the ten-year period, or that exclusive purchasing
continue after this period. There might also be some restriction upon the
dealer, or a licensee or lessee, engaging in the sale of competing motor fuels
after the agreement has terminated. Any such clauses interfere with
competition, and offend against
Section 4(1).
(c) Obligation
to supply
24. As
a corollary to the obligation upon the dealer to purchase his total
requirements of motor fuels from the supplier, there is an obligation upon the
supplier to supply the dealer's total requirements. This obligation is usually
qualified by a provision that the supplier is not bound to supply in certain
circumstances, such as when it is prevented from supplying some or all of the
requirements. It may be provided that the supplier will use its best
endeavours to procure supplies from some other source. Should the supplier
fail to meet the supply obligation, the dealer is permitted to seek and
purchase from another supplier during the period when supply is disrupted.
Such provisions do not constitute limitations upon competition and so they do
not offend against
Section 4(1).
(d) Resale
price maintenance
25. Agreements
might contain a requirement that the reseller sells at a price fixed by the
supplier, or at a price not less than or not more than that indicated by the
supplier. Alternatively, while not being specified in the agreement, it might
be the practice of suppliers to issue price notices of this nature as part of
the arrangements with their exclusive purchasers. Even if these are not
binding, resellers might be of the belief that they were binding or that they
should be followed. The Authority regards anything which enforces, or is
conducive to, resale price maintenance as a serious restriction upon
competition, and indeed to an elimination of price competition, and therefore
as a serious infringement of the prohibition in
Section 4(1).
26. As
the Authority stated in its decision on the Esso solus agreements, 'In most
circumstances, provided that independent resellers are free to set their own
resale prices, and that they are aware of this, the informing of resellers by
suppliers of recommended, or recommended maximum, resale prices does not, in
the opinion of the Authority, amount to resale price maintenance, and is not
therefore caught by the prohibition in
Section 4(1). (This might not be the
case, however, if a considerable degree of price similarity were observed in
the market).'
[5]
27. Where
a supplier itself operates some of its company stations, however, the issuing
of price recommendations may present some difficulties. This happens when the
prices recommended in advance to dealers are known to be those which will be
charged at the company-operated stations. The latter are in competition with
solus and other dealers who are tied to the supplier, and the supplier is an
operator on the market like these others. In BP Kemi/DDSF, the EC Commission
condemned an information exchange agreement between a supplier and his
distributor where the supplier himself competed in the distributor's territory.
[6]
As the Authority stated in its Decision concerning the Esso solus and related
agreements:
'In
effect, Esso, by informing its solus dealers of a maximum recommended price,
was informing them of the price which would be charged in Esso company operated
stations. Its action amounted to informing solus dealers in advance about the
prices which would be charged by their competitors, competitors who accounted
for a large proportion of total retail sales of Esso products. The Authority
was concerned that this could have the effect of eliminating uncertainty and of
distorting intra-brand competition between Esso outlets.'
[7]
The
Authority considers that, in general, the exchange of price information by
competitors offends against
Section 4(1) of
the Act.
(e) Lubricants,
etc.
28. The
suppliers of motor fuels also supply petroleum-based lubricating products, such
as lubricating oils and greases, additives and brake fluids, which carry the
supplier's brand name. There are some specialist oil products, admittedly
produced
by suppliers of motor fuels, which are widely available outside the suppliers'
networks of service stations. A requirement on the exclusive purchaser of
motor fuels to purchase, stock and sell exclusively lubricants and related
products supplied by the supplier is a restriction on competition which offends
against
Section 4(1).
29. An
obligation in an agreement to give preference to the supplier's lubricants,
provided it does not prevent the dealer from selling competing products, is not
restrictive of competition and so does not offend against
Section 4(1).
(f) Other
Products
30. Agreements
may contain obligations to stock and sell other products obtained exclusively
from the supplier, such as tyres, batteries and other motoring products, or
other products. On occasion, it may be a requirement of an equipment loan
agreement that the equipment be purchased from the supplier, or not purchased
from someone else without the supplier's permission. Such exclusive purchasing
requirements offend against the prohibition of
Section 4(1). Where there is
merely a non-exclusive requirement or encouragement to stock and sell such
products, or to purchase such equipment, this does not offend against
Section
4(1). A restriction by suppliers on the types of motor fuel storage and
dispensing equipment used by resellers, provided that this is on objectively
justified qualitative grounds, does not offend against
Section 4(1).
(g) Commercial
and Financial Assistance
31. Suppliers
of motor fuels almost invariably provide commercial and financial assistance to
their exclusive purchasers. In the case of solus dealers, the assistance can
take one or more of the following forms:
-
payment
of solus rebates on purchases of motor fuels;
-
payment
of the solus rebate in advance for up to ten years, by way of an interest-free
loan;
-
outright
grants for the purchase of equipment or for construction work on the station
(buildings, canopies, lubrication bays, car wash, a shop, etc.);
-
long-term
loans for the above purposes, at favourable rates of interest;
-
the
loan of equipment, such as storage tanks and petrol pumps, which may become the
property of the dealer after some years;
-
the
arrangement of hire purchase financing for equipment;
-
the
provision of loan guarantees.
Where
loans are made available, especially large loans, some security may be required
from the dealer, such as the grant of a mortgage on the premises. Such
financial assistance is often essential to the dealer in order for him to be
able to erect, maintain or modernise his station, and to enable him to compete
with other stations, particularly those owned by suppliers. Such assistance is
both an encouragement to the dealer to become party to a long-term exclusive
purchasing agreement, and a reward to him for doing so. While associated with
the exclusive purchasing agreement, such financial assistance is not in itself
restrictive of competition, and so does not offend against
Section 4(1). It is
essential, however, that no loan arrangement should be capable of extending the
life of the exclusive purchasing agreement beyond a maximum period of ten years.
32. In
the case of stations which are owned, but not operated, by the supplier, the
granting of a licence or a lease to the operator is itself a valuable form of
financial assistance, since it enables the operator to trade in the retail
motor fuels business without having to provide the substantial amount of
capital to erect a modern service station. Such arrangements do not offend
against
Section 4(1) of
the Act.
(h) Restrictions
on the sale of a station
33. Solus
agreements may contain certain conditions relating to the dealer's freedom to
sell his station. There may be, for example, a requirement that the dealer
must first offer the station for sale to the supplier, or that any purchaser
must be approved by the supplier. There may be a requirement that the dealer
must procure that the purchaser enter into a new ten-year solus agreement with
the supplier, or that the purchaser undertake to be bound for the remaining
period of the solus agreement. Such obligations place restrictions upon the
dealer's freedom to sell his premises, and upon the freedom of another person
to buy the premises. They constrain exit from and entry to the trade in the
retail sale of motor fuels, and they therefore affect competition in the trade.
They offend against
Section 4(1) of
the Act.
34. Other
agreements merely require the dealer to give the supplier the chance of
introducing a purchaser to the dealer, and/or that the dealer use his best
endeavours to try to ensure that any purchaser will continue to deal with the
supplier. Such obligations do not impose any restriction upon the dealer or
any potential purchaser, they do not limit exit from or entry to the trade, and
so they do not offend against
Section 4(1).
35. Since
a licensee has no equity interest in the station which he operates under
licence, he cannot dispose of any interest to another person, and no clauses
restricting to whom he may sell are found in licence agreements.
36. In
the case of lease agreements, however, the lessee does have an interest in the
property, and he may normally dispose of this interest. He is usually required
not to dispose of all or part of his interest without previously obtaining the
consent of the supplier, who is the lessor, and he is required to ensure that
the purchaser accept all the covenants in the original lease. It may be
specified that the consent of the supplier will not be unreasonably withheld.
The station is owned by the supplier, and he is exercising rights which are
inherent in his ownership of the property. The Authority considers that the
exercise of property rights by means of restrictions such as those described
does not offend against
Section 4(1). Mortgage agreements, where there is a
loan to a solus dealer, also require that no lease or tenancy be created
without the consent of the mortgagee (the supplier), and such requirements
likewise do not offend against
Section 4(1).
Other
Restrictions in the Agreements
37. Minimum
delivery.
There
is usually a minimum size of delivery of motor fuels specified in the exclusive
purchase agreements. This is generally discussed with the reseller. Such a
requirement does not in itself restrict the dealer from obtaining supplies from
another supplier, which might happen in other circumstances, since he is
already prevented from purchasing from another supplier by the exclusive
purchasing requirement. A minimum delivery requirement, in these
circumstances, provided that it is not discriminatory, is not restrictive of
competition and does not offend against
Section 4(1).
38.
Opening
hours.
The
agreement usually specifies the hours at which the station shall be open for
the sale of motor fuels. Actual hours may be specified, differing on weekdays,
Sundays and holidays, and are normally discussed with the dealer, or the
requirement may be to 'open during normal business hours' or 'at reasonable
hours'. Provided that the hours are agreed with the dealer, such requirements
do not restrict the dealer in deciding upon his own opening hours and they are
not restrictive of competition. They do not offend against
Section 4(1).
39. Lease
and licence agreements may also stipulate that the operator should not
discontinue, whether wholly or in part, the business of selling motor fuels at
the station. This is a consequence of the ownership of the station by the
supplier, and does not offend against
Section 4(1).
40.
Advertising. Agreements
may prohibit the advertising of competing motor fuels at the station. Since
these may not be sold at the station, this restriction in itself does not limit
competition, and so does not offend against
Section 4(1).
41. Dealers
may be required to advertise and engage in sales promotion. These requirements
generally do not restrict the dealer in engaging or not engaging in his own
forms of advertising and promotion. They do not restrain competition, and they
do not offend against
Section 4(1).
42. Licensees
and lessees may be required to obtain the permission of the supplier for
on-site advertising. The station is owned by the supplier, and such
obligations cannot be regarded as unduly limiting the operator's freedom to
advertise, provided such permission is not unreasonably withheld, and thus they
do not restrict competition in a manner which offends against
Section 4(1).
43. Certain
agreements, particularly licences and leases, forbid the advertising of
competing lubricating oils and other products on the premises. Such
restrictions limit the ability of the reseller to advertise and compete, and so
they offend against
Section 4(1).
44.
Termination
and Expiry of Licences.
In
accordance with the provisions of the 1981 Restrictive Practices Order,
(Articles 25 to 33), licence agreements had to contain provisions governing the
termination of a licence during its currency or on its expiry, and requiring
that licences should be for a term of three years. They had to provide that
termination shall only be for specified reasons, and they had to deal with
compensation, arbitration and notice of termination. The RPO was designed to
give licensees a degree of security of tenure and certain rights, without
giving them rights of assignment or an equity interest in the premises. The
Authority considers that such clauses do not amount to restraints upon
competition which offend against
Section 4(1).
45. The
repeal of the RPO, however, means that it is not mandatory to include such
provisions in licence agreements any longer. Some suppliers have indicated
their intention to remove these provisions in future. There would appear to be
no grounds under the
Competition Act, 1991 for making such provisions mandatory
in licence agreements, since their omission would not prevent, restrict or
distort competition.
46.
Locking
and sealing of tanks, sampling of contents, etc.
Exclusive purchasing agreements usually contain clauses which require the
reseller to allow the supplier to lock and seal storage tanks, to sample the
contents of tanks, to inspect stocks and to take readings. These requirements
are designed, among other things, to ensure that the exclusive purchasing
requirement is not being breached. In themselves, they do not restrict
competition, and so they do not offend against
Section 4(1).
47.
Identification
signs and globes.
Agreements
often contain requirements to allow the company to erect an identification sign
and to place identification globes on the petrol pumps. These requirements are
designed to ensure that the reseller trades under the trademark of the supplier
and that the consumer knows what brand of motor fuel is being sold at the
premises. They do not restrict competition, and they do not offend against
Section 4(1).
48.
Adequate
service and staff.
Agreements
usually contain an obligation for the reseller to provide adequate service at
the station and to employ adequate and efficient staff. Since the reseller is
largely free to determine his own levels of staffing and service, these
obligations do not offend against
Section 4(1).
49.
Inspection
of equipment.
Agreements
often require the reseller to permit the supplier to inspect equipment at the
station, particularly where the equipment has been supplied or financed by the
supplier. Since the supplier is entitled to inspect his own property, to
ensure that it is installed where it should be and is being securely
maintained, such requirements do not offend against
Section 4(1).
50.
Keep
premises in good repair and insured.
Licence agreements and leases oblige the operator to keep the premises in good
repair and fully insured. Since the main purpose of such requirements is to
secure the property owned by the supplier, they do not offend against
Section
4(1).
51.
Maintain
the number of pumps.
Licences and leases require the operator not to reduce the number of pumps nor
to change the manner of operating the station. Since the supplier is entitled
to ensure that the value of his property as a motor fuel station is not
diminished, such requirements do not offend against
Section 4(1).
52.
Not
to use the premises for other purposes.
Licences and leases often forbid the operator from parking vehicles on the
forecourt or from engaging in other motor-related businesses, such as car
sales, car hire, taxi operator, or motor vehicle repairer (though some vehicle
servicing is usually permitted). These are designed to prevent access to the
pumps being blocked, or to ensure that the operator concentrates on sales of
motor fuels rather than engaging in other activities. Since the station was
made available by the supplier expressly for the purpose of selling motor
fuels, such requirements do not restrict competition and do not offend against
Section 4(1).
53.
Keep
records.
The licensee may be required to keep such records as are required by the
supplier. This is so that the licensee will control his business properly and
to comply with the requirements of the Revenue Commissioners. It does not
restrict competition, and so does not offend against
Section 4(1).
(b) Applicability
of Section 4(2)
54. Under
Section 4(2), the Competition Authority may grant a licence in the case of any
agreement or category of agreements which, 'having regard to all relevant
market conditions, contributes to improving the production of goods or
provision of services or to promoting technical or economic progress, while
allowing consumers a fair share of the resulting benefit and which does not -
(i)
impose
on the undertakings concerned terms which are not indispensable to the
attainment of those objectives;
(ii) afford
undertakings the possibility of eliminating competition in respect of a
substantial part of the products or services in question.'
55. In
the opinion of the Authority, arrangements for the exclusive purchasing of
motor fuels, in general, are likely to fulfil the conditions provided for in
Section 4(2) and qualify for the grant of a category licence.
(i) The
exclusive purchasing and related requirements
56. Solus
agreements in the motor fuels sector differ from other exclusive purchasing
agreements in that the supplier confers on the reseller special commercial or
financial advantages by contributing to his financing, granting him a loan on
favourable terms, and providing him with equipment, while the reseller enters
into a long-term exclusive purchasing obligation which is accompanied by a ban
on dealing in competing products and the supplier agrees to supply the
reseller's total requirements of motor fuels. Another important difference
between the distribution system for motor fuels and that for other products is
that a large number of outlets, accounting for over 40% of total retail sales,
is owned by the supplying undertakings. The licensee or lessee, not having to
pay the capital cost of the station, is given even greater commercial or
financial advantages than the solus dealer, in return for which the exclusive
purchasing requirement lasts as long as the operator occupies the station, and
indeed for as long as the supplier owns the station.
57. While
recognising that exclusive purchasing agreements generally restrict
competition, the Authority accepts that they may produce benefits which
outweigh the detriments to competition. This is the case only if the exclusive
purchasing obligation is limited in respect of the period of time for which it
is imposed. Upon expiry of the period of exclusive purchasing, the reseller
may seek supplies from another supplier, and others may attempt to win his
custom, or he may enter into another agreement with the same supplier, possibly
on better terms. At least at this time, competition is completely unfettered.
58. In
the case of exclusive purchasing agreements in the motor fuels sector, however,
where the reseller receives special commercial or financial advantages, the
Authority considers that a longer, but still limited, period is justified for
the exclusive purchasing requirement than otherwise would be the case. Under
Regulation 1984/83, the EC Commission has indicated that five years is normally
the maximum period for which an exclusive purchasing agreement is justified,
but it has allowed a maximum period of ten years in the case of motor fuels.
The Authority considers that, in the case of solus dealers, the maximum period
of the agreement should not exceed ten years, but there should be no
prohibition on the renewal of the agreement at the end of this period. (For
company owned stations, see para 63). Indeed, the Authority considers that the
making available of such special commercial or financial advantages is a
necessary condition for the imposition of the long-term exclusive purchasing
obligation. Without the provision of such advantages, exclusive purchasing
agreements for motor fuels do not benefit from the exemption from the
prohibition in
Section 4(1) of the
Competition Act conveyed by this category
licence. At the same time, commercial and financial advantages, such as loans,
should not be used to extend the exclusive purchasing obligation beyond 10
years, otherwise the category licence does not apply.
59. The
exclusive purchasing agreements produce an appreciable improvement in
distribution in which consumers are allowed a fair share of the resulting
benefit. The commercial and financial advantages conferred by the supplier on
the retailer make it significantly easier to establish, modernise, maintain and
operate service stations. A high level of investment is needed to provide
adequate facilities and to meet safety standards, and the suppliers have
invested heavily in their company owned stations. Independent dealers would
have insufficient resources for the necessary investment without substantial
support from the supplier, otherwise company stations would become completely
dominant. They are able to provide a range of services which they would
otherwise be unable to offer. Most, if not all, licensees and lessees would
not be able to enter the trade, and certainly not in such very expensive
premises, unless the stations were provided for them by the suppliers.
60. The
exclusive purchasing obligation and the ban on dealing in competing products
imposed on the reseller encourage the reseller to concentrate on the sale of a
particular brand of motor fuel, while retaining his independence and freedom to
run the business as he sees fit. Exclusive purchasing agreements lead to
durable cooperation between the supplier and the reseller, allowing them to
improve or maintain the quality of the motor fuels and of the services to the
customer and the sales efforts of the reseller. The investment by the supplier
ensures security of supply by providing assured outlets for its product, and
retailers are guaranteed regular supplies provided that they comply with the
terms of the agreement. This allows long-term planning of sales and
consequently a cost-effective organisation of production and distribution. It
also allows suppliers to undertake the necessary investment in storage and
shipping facilities. The costs of distributing motor fuels to a limited number
of exclusive outlets which purchase in large quantities are lower than
delivering smaller volumes to a large number of outlets selling two or more
brands at the one service station. The pressure of competition between
different brands of motor fuel obliges the undertakings involved to seek to
design outlets in a way which attracts customers.
61. Exclusive
purchasing agreements may include a clause extending the exclusive purchasing
requirement to include the sale of motor fuels by the reseller at adjoining or
adjacent premises, or at any premises within a one-mile radius of the
designated service station. The Authority accepts that competition in the sale
of motor fuels is to some degree a localised phenomenon. Motorists do not
tend to travel any great distance to buy at a cheaper price, since the cost of
so doing would soon eliminate any savings made. The dedication of the dealer
to maximising sales of the supplier's motor fuels at the designated outlet
would be likely to be adversely affected if he were permitted to sell another
brand at a station owned or operated by himself within one mile of the
designated station. Without such a requirement, the improvement in
distribution would not be secured. The dealer is free, however, to sell
competing motor fuels outside the one mile radius. Any greater geographical
restraint, particularly one covering the entire State, would preclude the
application of this category licence. (It should be noted that, since a
restriction of this type is not specifically permitted under Regulation
1984/83, agreements which contain such a clause might not benefit from the
exemption afforded by that Regulation).
62. Consumers
benefit from these improvements especially because they are ensured supplies of
motor fuel of satisfactory quality in a safe and environmentally secure
environment while being able to choose between different brands. The
exclusive purchasing system leads to more efficient distribution and to better
facilities and services at dealer and company stations, to the benefit of
consumers. They have a choice between stations offering differing degrees and
types of service. The system should ensure both intra-brand and inter-brand
competition, including price competition.
63. The
advantages produced by exclusive purchasing agreements cannot be achieved to
the same extent and with the same degree of certainty in any other way. The
exclusive purchasing obligation on the reseller and the non-competition clause
imposed on him are essential components of such agreements and are
indispensable for the attainment of these advantages. These obligations are
confined to the purchase of motor fuels and other petroleum-based products for
resale, and do not extend to other products. The limitation of the period of
the exclusive agreement to ten years for solus dealers is sufficient to produce
the advantages, while maintaining the reseller's commercial freedom to change
supplier and to ensure access to the retail level of distribution on the part
of other suppliers. This is because, on average, roughly 10 per cent of solus
agreements will expire in a given year, and new suppliers may seek to recruit
some or all of these. Any shorter period would substantially lessen the
incentive for suppliers to invest in dealer outlets, to the detriment of
dealers and consumers. This is especially so when the average throughput in
petrol stations in the State is only about one quarter of the EC average. In
the case of company owned outlets which are licensed or leased, because of the
substantial investment made by the company in the station which is its own
property, and because of the generally long-term nature of the agreement
between the supplier and the occupant of the station, it appears appropriate to
permit the exclusive purchasing obligation to continue for as long as the
operator occupies the station. In many cases, of course, there is a licence
agreement, which, while it may be renewed, has a duration of much less than ten
years.
64. There
are large numbers of solus, non-solus and company owned outlets which sell
motor fuels under the different brand names. There is a high degree of
competition between outlets, both intra-brand and inter-brand, and, with the
removal of price control, there is scope for price competition, in particular,
since solus and non-solus dealers and most company outlets are free to
determine their own selling prices. While the long-term nature of the
exclusive supply contracts limits the possibilities for a new entrant to secure
outlets, all solus dealers are free to change their supplier at the expiry of
the contract, and this does occur, and agreements are expiring on a continuous
basis. In addition, a new supplier entrant would be likely to want the
security offered by long-term solus agreements before making the sizeable
investment necessary to enter the market in the first place. There is thus no
possibility of the undertakings being afforded the possibility of eliminating
competition for a substantial part of the products in question, even though
company outlets are tied to the supplier virtually indefinitely.
(ii) Other
restrictions
65. The
Authority considers that the exclusive purchasing requirement should apply only
in the case of the supplier's motor fuels. An exclusive purchasing obligation
for the supplier's lubricants and related products, or a requirement that they
be used exclusively in equipment owned by the reseller, cannot be shown to
produce benefits in the distribution of motor fuels which could be shared with
consumers. Such a restriction does not fulfil the conditions required under
Section 4(2), and is therefore prohibited under
Section 4(1).
66. Where
lubricating equipment or a lubrication bay has been supplied or financed by the
supplier, however, the Authority considers that a requirement on the reseller
not to use competing lubricants and related products on the premises can
benefit from the provisions of
Section 4(2). The supplier has provided
essential and costly equipment, and the reseller benefits from such
installations, and these benefits can be shared with consumers. The
possibility for the supplier to impose such obligations on the reseller acts as
an incentive for the supplier to undertake such substantial investment, and
thus may be regarded as indispensable to obtain the objectives. Nevertheless,
in these circumstances, the reseller, whether a solus dealer, a licensee or a
lessee, must be permitted to stock and sell competing lubricants at the
premises, and to supply them for topping up on the forecourt when requested by
customers, in order to ensure that competition is not eliminated.
67. Since
the selling of competing lubricants must be allowed, and there are no
discernable benefits from preventing the advertising of these at the service
station, any provision which prevents such advertising does not fulfil the
conditions of
Section 4(2), and offends against
Section 4(1). Such
advertising, however, may be limited to the proportion which sales of competing
lubricants bear to total sales in the station.
68. The
same considerations apply in the case of other goods which may be sold by the
reseller which are not subject to an exclusive purchasing obligation. A
complete prohibition on advertising does not satisfy the conditions of
Section
4(2), and advertising must be permitted in proportion to sales of other goods
compared to total sales.
69. A
requirement that a solus dealer who wishes to sell his station must procure
that the purchaser undertake to be bound for the remaining period of the solus
agreement is regarded by the Authority as being indispensable for the
achievement of the benefits of the long term exclusive purchasing agreement.
It ensures that, irrespective of the change in ownership, the supplier is
assured of a ten year exclusive purchasing agreement, without which the
supplier would not have provided the initial special commercial and financial
advantages. The benefit of
Section 4(2) can be accorded to such a requirement.
Such purchaser may require to be approved by the supplier, but such approval
should not be unreasonably withheld.
70. Where
the requirement is that the supplier be given first option to purchase the
station, or where the obligation would secure that the purchaser would be bound
for a longer period than the reseller himself, there are no demonstrable
benefits which could be shared with consumers, and such requirements are not
indispensable. While this issue was raised in a number of submissions, the
Authority is concerned that the implementation of first option to purchase
clauses could lead to a situation where a significant number of important
dealer outlets would be acquired by the suppliers, to the detriment of
competition. This category licence does not therefore extend to such
arrangements.
71. Any
clause in an agreement which requires that a further solus agreement should be
concluded after the end of the ten-year term, or that exclusive purchasing
should continue after this period, or which restricts the freedom of the solus
dealer, licensee or lessee from engaging in the sale of competing motor fuels
after the agreement has terminated, falls under the prohibition of
Section
4(1). Such clauses do not produce any benefit which could be shared by
consumers, and they are not indispensable for the exclusive purchasing
agreement. They do not satisfy the criteria specified for a licence in
Section 4(2). This category licence does not therefore extend to such
arrangements.
72. Any
clause in an exclusive purchasing agreement, or any associated practice, which
enforces or is conducive to the maintenance of resale prices, whether fixed,
maximum or minimum resale prices, would not constitute an improvement in
distribution. A restriction of this nature upon price competition would not
convey any benefit upon consumers, but rather the reverse. It is not
indispensable to the exclusive purchasing obligation, and it would tend to
eliminate competition in respect of a substantial part of the products in
question. No licence under
Section 4(2) could be justified for anything which
constitutes or amounts to resale price maintenance, and this category licence
does not extend to such arrangements.
73. Where
a company operates its own stations, and informs solus dealers in advance of
price changes at those stations, this constitutes the exchange of price
information between competitors. This activity, also, does not produce an
improvement in distribution or benefit consumers, and it is not indispensable
to an exclusive purchasing agreement. It cannot be granted a licence under
Section 4(2), and this category licence does not extend to such arrangements.
74. Obligations
to stock and sell products other than motor fuels and lubricants obtained
exclusively from the supplier, or to purchase equipment only from the supplier,
do not produce improvements in the distribution of motor fuels which can be
shared by consumers, nor are they indispensable to the agreements. They cannot
benefit from the exemption granted from the prohibition of
Section 4(1) and
this category licence does not extend to such arrangements.
Miscellaneous
Considerations
75. This
category licence applies to agreements to which only two undertakings are party
- the supplier and the reseller. The benefit of the licence is not lost if the
supplier enters into exclusive purchase agreements with many different
resellers. The category licence also applies if the agreements do not contain
some of the permitted restrictions, or if the arrangements are less restrictive
than those specified, e.g. if the period of exclusive purchasing is less than
ten years.
76. In
accordance with
Section 4(3)(b) of the
Competition Act, where a licence covers
a category of agreements, agreements within that category which comply with the
terms of the licence need not be notified under
Section 7 to benefit from the
licence while it is in force. Nevertheless, where there is real doubt, in a
particular case, an undertaking may request the Authority to declare whether
its agreements comply with this category licence. This would have to be done
by way of full notification under
Section 7.
77. Any
action by, or by agreement with, the supplier to prevent the reseller
exercising his rights would entail the loss of the category licence. In these
circumstances, it makes no difference whether the reseller's freedom is
restricted by contract, informal understanding, economic pressures or other
practical measures.
79. This
category licence applies only to agreements whereby the reseller undertakes
with the supplier to purchase motor fuels and other petroleum-based products
only from the supplier. Since some aspects relevant to exclusive purchasing of
motor fuels may take the form of concerted practices rather than of agreements,
the category licence applies to such practices as well as to agreements between
undertakings. The licence does not apply where, in addition to the exclusive
purchasing obligation on the reseller, the supplier undertakes with the
reseller to supply only to the reseller certain goods for resale in the whole
or in a defined part of the State. Such an agreement would constitute an
exclusive distribution agreement rather than an exclusive purchasing agreement.
'Where
the Authority is of the opinion that, having regard to the requirements of
Section 4(2) and to the basis upon which a licence under that subsection was
granted -
(a) there
has been a material change in any of the circumstances on which the decision
was based,
(b) any
party commits a breach of any obligation attached to the decision,
(c) the
licence was based on materially incorrect or misleading information, or
(d) any
party abuses the permission granted to it by the licence,
the
Authority may revoke or amend the licence and, without prejudice to the
generality of this subsection, may in particular insert in a licence conditions
the effect of which is to prohibit specific acts by any party thereto which
would otherwise be authorised pursuant to such a licence.'
The
Authority considers that it also has the power, in accordance with
Section
8(3), to withdraw the benefit of the category licence in individual cases.
This would be the case where an individual agreement had effects incompatible
with
Section 4(2), particularly where:
(a) the
motor fuels are not subject to effective competition;
(b) access
by other suppliers to the different stages of distribution is made difficult to
a significant extent; or
(c) the
supplier, without any objectively justified reason:
(i)
refuses
to supply resellers who cannot obtain the motor fuels elsewhere on reasonable
terms, or applies to them differing prices or conditions of sale;
(ii) applies
less favourable prices or conditions of sale to resellers bound by an exclusive
purchasing obligation as compared with other resellers at the same level of
distribution.
The
situations described above are meant as illustrations of the sort of situations
in which the Authority can withdraw a category licence in the case of an
individual agreement. There may well be other situations in which the
Authority might exercise this power.
81. It
is to be anticipated that suppliers of motor fuels who wish to benefit from
this category licence in future will ensure that new exclusive purchasing
agreements satisfy the conditions
specified
in the licence. They will also presumably seek to amend existing agreements so
as to satisfy the conditions of the licence, especially in the case of
agreements which were in existence on the date of commencement of
the Act, that
is agreements which were entered into prior to 1 October 1991. Appropriate
provisions are necessary in the circumstances.
82. In
the case of agreements which were in existence on 1 October 1991, and which
have been notified to the Authority before 1 October 1992, this licence shall
have effect from 1 July 1993, where the agreements already fulfil the
conditions of the licence or where they are amended so as to fulfil those
conditions before 1 July 1993. Where such notified agreements do not fulfil
the conditions of the licence, or where they are not amended to fulfil the
conditions before 1 July 1993, they do not qualify for the benefit of the
licence, and the grant of this licence constitutes a refusal to grant a licence
to such existing agreements. Where such notified agreements are amended to
fulfil the conditions of the licence, the licence shall have effect from the
date when the conditions of the licence are fulfilled.
83. In
the case of agreements which were in existence on 1 October 1991, and which
were not notified to the Authority before 1 October 1992, this licence shall
have effect from 1 July 1993, where the agreements already fulfil the
conditions of the licence or where they are amended so as to fulfil those
conditions before 1 July 1993. Where such non-notified agreements are amended
to fulfil the conditions of the licence in the future, the licence shall have
effect from the date when the conditions of the licence are fulfilled. Where
such non-notified agreements do not fulfil the conditions of the licence, they
do not qualify for the benefit of the licence until the date when the
conditions of the licence are fulfilled.
84. In
the case of agreements which came into existence after 1 October 1991, and
which have been notified to the Authority before 1 July 1993, this licence
shall have retroactive effect from the date of notification, if the agreements
already fulfilled the conditions of the licence, or from the date, being not
earlier than the date of notification, when the conditions of the licence were
fulfilled. For other agreements which came into existence after 1 October
1991, and which have not been notified, or those which come into existence in
the future, this licence shall have effect from the date, at or after the date
of grant of the licence, upon which its conditions are fulfilled.
85. The
sole requirement for motor fuel agreements to enjoy the benefit of the category
licence is that they be brought into line with the provisions of the licence.
It is left to the undertakings concerned as to how they do this. One way is
for the parties to agree to amend the original agreement, while another is for
the supplier unilaterally to release the reseller from all obligations that
would prevent the application of the category licence after it comes into
operation. The Authority considers that this category licence constitutes a
refusal to grant a licence to agreements which have been notified but which do
not fulfil the conditions of the licence.
86. Given
that the maximum term of the exclusive purchasing agreement is ten years, the
Authority considers that the specified period for the category licence should
be fifteen years. At the end of this period, following a review by the
Authority, the period of the category licence may be extended, with or without
amendments to the licence, if it is considered by the Authority that the
requirements of
Section 4(2) continue to be fulfilled. The category licence
shall enter into force on 1 July 1993. It shall expire on 30 June 2008. The
category licence is at the end of this Decision.
Divergences
from EC Regulation 1984/83
87. This
Decision and the category licence itself are based very largely upon Title III
and the other relevant provisions of EC Regulation 1984/83, which grants a
block exemption from the prohibition of Article 85(1) of the Treaty of Rome to
certain categories of exclusive purchasing agreements for service stations.
Given that most, if not all, such agreements in the State are within the scope
of Article 85(1), motor fuels being largely imported from other Member States,
it is desirable that exemptions from Article 85(1) of the Treaty and licences
under
Section 4(2) of
the Act in respect of the same agreements should
correspond to the greatest extent possible. Where divergences occur, the
Authority does not consider that they are such as would frustrate the
achievement of the objectives of Regulation 1984/83, nor would they prejudice
the uniform application of Community competition law throughout the common
market.
88. The
main difference between this Decision and the Regulation is in its method of
construction. The Regulation is in two sections, the Recitals, which give some
justification for, and explanation of, the operative part, and the Regulation
itself. There is also a subsequent explanatory Notice related to the
Regulation. This Decision follows more closely the approach of the Authority
in individual licence decisions. The justification and explanations are given
in a form different from that in EC-type recitals, and they avoid the need for
a separate explanatory note. As with the recitals, however, this part of the
Decision is vital to the operative part of the licence, which is identical in
form to the corresponding section of the Regulation.
89. Article
1.2 of this category licence makes clear that, where some or all of the special
commercial or financial advantages are granted in the form of a separate
contract or contracts, these are considered together with the exclusive supply
agreement to form "the agreement" for the purposes of the category licence.
Such a provision is not included in Regulation 1984/83, but the Authority
considers that its approach is in accordance with EC precedents.
90. Articles
3 to 5 of Regulation 1984/83 relate mainly to situations where manufacturers of
identical or equivalent goods enter into reciprocal or non-reciprocal exclusive
purchasing agreements between themselves in respect of such goods. Such
situations have not occurred in the State in respect of motor fuels, and the
Authority does not consider that similar provisions are required in this
category licence. The definition of 'connected undertakings' in Article 4 of
the Regulation is deleted since references to 'connected undertakings' which
appear elsewhere in the Regulation do not appear in the category licence. The
Authority considers that the term 'another undertaking entrusted by the
supplier' includes connected undertakings.
91. The
Regulation extends the permitted exclusive purchasing requirement to other
fuels, such as heating oil, bottled gas and paraffin. No such requirements
have been found in agreements notified to the Authority, and it is not
considered necessary to include them in this category licence, which is
therefore confined to motor fuels.
92. In
Article 11(d) of the Regulation, restrictions on equipment owned or financed by
the supplier being serviced by an undertaking other than the supplier are
exempted under Article 85(3). The agreements notified to the Authority have
not contained such an obligation, and it is not considered necessary to include
this requirement in the category licence.
93. Article
17 of the Regulation states that the exemption does not apply to agreements for
the exclusive purchase of motor fuels and other non petroleum-based goods. No
such agreements have been notified, and it is not considered necessary to
include any reference to them in this category licence. Nevertheless, this
category licence only applies to agreements for the exclusive purchase of motor
fuels and other petroleum-based products.
94. For
the sake of clarity, the Authority lists in more detail than is found in the
Regulation provisions in agreements which do not offend against
Section 4(1),
and others which may or may not be permitted under
Section 4(2). These are:
(i)
obligations
on resellers to take minimum deliveries, to open during agreed hours and to
allow the supplier to lock and seal the fuel storage tanks, and to take samples
and readings from them, and to allow the supplier to inspect equipment supplied
or financed by the supplier.
(ii)
in
the case of leased and licenced stations, obligations on the reseller not to
discontinue the business of selling motor fuels, to keep the premises in good
repair and fully insured, to maintain the number of pumps, not to change the
manner of operating the station, not to use the premises for purposes other
than the sale of motor fuels, not to allow access to the pumps to be impeded,
and to keep adequate records.
(i) the
supplier restricts the freedom of the reseller to sell the premises, articularly
by:
-
requiring
the reseller to give the right of first refusal to the supplier,
-
requiring
the reseller to secure the approval of the purchaser by the supplier, unless it
is also provided that such approval shall not be unreasonably withheld;
(ii) restrictions
on the reseller after the date of expiry of the agreement, and in particular
obligations:
-
to
conclude a further exclusive purchasing agreement,
-
not
to engage in the purchase and resale of competing goods;
(iii)
the
supplier obliges the reseller to sell at a fixed price, or above a minimum
price or below a maximum price;
(iv) the
supplier recommends to the reseller a specified, or specified maximum, resale
price, unless the reseller is informed that he is free to determine his own
resale prices; and
(v) the
supplier informs resellers in advance of changes in prices at service stations
operated by the supplier.
(i) obligations
on resellers not to sell competing motor fuels adjoining or adjacent to, or
within a one-mile radius of, the designated premises.
(ii) the
obligation not to use competing lubricants in the station where a lubrication
bay or other lubrication equipment has been made available or financed by the
supplier is only allowed provided that the reseller is permitted to stock and
sell such products and to supply them for topping up on the forecourt when
requested by customers.
(References
in the Regulation to obligations to maintain a sales network and to provide
guarantee services have been omitted from the category licence since they are
not relevant to the resale of motor fuels).
95. The
arrangements for notified agreements differ between this Decision and the
Regulation because of the different treatment of provisional validity for such
agreements in the
Competition Act and in Regulation 17/62, the regulation
implementing Articles 85 and 86. In particular, the Authority cannot grant a
licence which applies retrospectively to agreements which were in force on 1
October 1991 which have been duly notified before 1 October 1992. In addition,
the Regulation was, in a sense, an extension of a previous block exemption,
Regulation 67/67, while this category licence has not been preceded by any other.
96. Notwithstanding
the fact that this category licence is closely based upon Regulation 1984/83,
the fact that an agreement satisfies the conditions of this category licence
does not necessarily mean that it benefits from the exemption afforded by the
Regulation.
The
Decision
97. The
Competition Authority considers that long-term exclusive purchasing
arrangements for the resale of petroleum products in service stations
constitute agreements between undertakings which have the object and effect of
preventing, restricting or distorting competition in goods in the State, and
thus they offend against
Section 4(1) of the
Competition Act, 1991. In the
opinion of the Authority, having regard to all relevant market conditions, such
agreements generally satisfy all the conditions required for the grant of a
category licence under
Section 4(2) of the
Competition Act. Accordingly, the
Competition Authority grants a licence to the specified category of agreements,
subject to the specified period and specified conditions as required under
Section 8(1) of the
Competition Act, as follows:
The
Category Licence
Article
1
1. Pursuant
to
Section 4(2) of the
Competition Act, 1991, and subject to the provisions of
this licence, the Competition Authority grants a category licence to agreements
to which only two undertakings are party and whereby one party, the reseller,
agrees with the other, the supplier, in consideration for the according of
special commercial or financial advantages, to purchase only from the supplier,
or another undertaking entrusted by the supplier with the distribution of his
goods, certain petroleum-based motor-vehicle fuels specified in the agreement
for resale in a service station designated in the agreement.
2. Where
some or all of the special commercial or financial advantages are granted by
the supplier in the form of a separate contract or contracts, these are
considered together with the exclusive supply agreement to form "the agreement"
for the purposes of this category licence.
Article
2
No
other restriction of competition shall be imposed on the supplier than the
obligation not to distribute the contractgoods or goods which compete with the
contract goods in the reseller's principal sales area and at the reseller's
level of distribution.
Article
3
Apart
from the obligation referred to in Article 1, no restriction on competition
shall be imposed on the reseller other than:
(a) the
obligation not to sell motor-vehicle fuels which are supplied by other
undertakings in the service station designated in the agreement;
(b) the
obligation not to sell motor-vehicle fuel which is supplied by other
undertakings in premises adjoining or adjacent to, or within a one-mile radius
of, the service station designated in the agreement;
(c) the
obligation to advertise goods other than motor fuel supplied by other
undertakings within or outside the service station designated in the agreement
only in proportion to the share of these goods in the total turnover realised
in the service station.
(d) the
obligation not to use lubricants or related petroleum-based products which are
supplied by other undertakings within the service station designated in the
agreement where the supplier has made available to the reseller, or financed, a
lubrication bay or other motor-vehicle lubrication equipment, provided that the
reseller is permitted to stock and sell such products and to supply them for
topping up on the forecourt when requested by customers.
Article
4
1. Article
1 shall apply notwithstanding that the reseller undertakes any or all of the
following obligations:
(a) to
purchase complete ranges of goods;
(b) to
purchase minimum quantities, or to take minimum deliveries, which are subject
to the exclusive purchasing obligation;
(c) to
sell the contract goods under trademarks, or packed and presented as specified
by the supplier;
(d) to
take measures for the promotion of sales, in particular:
-
to
advertise,
-
to
maintain a stock of goods,
-
to
provide customer services,
(e) to
allow the supplier to lock and seal the fuel storage tanks, and to take samples
and readings from them, and to allow the supplier to inspect equipment supplied
or financed by the supplier.
2. Where
the agreement relates to a service station which the supplier lets to the
reseller, or allows the reseller to occupy on some other basis, in law or in
fact, Article 1 shall apply notwithstanding that the reseller undertakes any or
all of the following obligations:
(a) not
to discontinue the business of selling motor fuels;
(b) to
keep the premises in good repair and fully insured;
(c) to
maintain the number of pumps;
(d) not
to change the manner of operating the station;
(e) not
to use the premises for purposes other than the sale of motor fuels;
(f) not
to allow access to the pumps to be impeded;
(g) to
keep adequate records.
Article
5
1. Article
1 shall not apply where:
(a) the
supplier imposes on the reseller exclusive purchasing obligations for goods
other than motor-vehicle fuels or for services;
(b) the
supplier restricts the freedom of the reseller to obtain from an undertaking of
his choice goods or services for which under the provisions of this licence
neither an exclusive purchasing obligation nor a ban on dealing in competing
products may be imposed;
(c) the
agreement is concluded for an indefinite duration or for a period of more than
ten years;
(d) the
supplier obliges the reseller to impose the exclusive purchasing obligation on
his successor for a longer period than the reseller would himself remain tied
to the supplier;
(e) the
supplier, without prejudice to paragraph (d), restricts the freedom of the
reseller to sell his premises, and in particular by:
-
requiring
the reseller to give first refusal for the purchase of the premises to the
supplier,
-
requiring
the reseller to secure the approval of the purchaser by the supplier, unless it
is also provided that such approval shall not be unreasonably withheld;
(f) the
supplier imposes any restriction on the reseller after the date of expiry of
the exclusive purchasing agreement, and in particular imposes an obligation:
-
to
conclude a further exclusive purchasing agreement for a fixed or indefinite
period, or
-
not
to engage in the purchase and resale of competing goods;
(g) the
supplier obliges the reseller to sell at a fixed price, or at not less than a
minimum price or at not more than a maximum price;
(h) the
supplier recommends to the reseller a specified resale price or a specified
maximum resale price, unless the reseller is informed that he is free to
determine his own resale prices;
(i) the
supplier informs resellers in advance of changes in prices at service stations
operated directly or indirectly by the supplier.
2. Where
the agreement relates to a service station which the supplier lets to the
reseller, or allows the reseller to occupy on some other basis, in law or in
fact, exclusive purchasing obligations or bans on dealing in competing products
specified in this licence may, notwithstanding paragraph 1(c) of this Article,
be imposed on the reseller for the whole period for which the reseller in fact
operates the premises.
Article
6
The
Authority may withdraw the benefit of this category licence, pursuant to
Section 8(3) of the
Competition Act, 1991, when it finds in a particular case
that an agreement which is exempted
by
this licence nevertheless has certain effects which are incompatible with the
conditions set out in
Section 4(2) of the
Competition Act, and in particular,
but not only, where:
(a) the
contract goods are not subject to effective competition from identical goods or
goods considered by users as equivalent in view of their characteristics, price
and intended use;
(b) access
by other suppliers to the different stages of distribution is made difficult to
a significant extent;
(c) the
supplier, without any objectively justified reason:
(i)
refuses
to supply resellers who cannot obtain the contract goods elsewhere on
reasonable terms, or applies to them differing prices or conditions of sale,
(ii) applies
less favourable prices or conditions of sale to resellers bound by an exclusive
purchasing obligation as compared with other resellers at the same level of
distribution.
Article
7
1.(a) As
regards agreements which were in existence on 1 October 1991, and were notified
before 1 October 1992, this category licence shall have effect from 1 July
1993, where the agreements already fulfil the conditions of the licence or
where they were amended so as to fulfil those conditions before 1 July 1993.
(b)
As
regards agreements which were in existence on 1 October 1991, and were notified
before 1 October 1992, and which do not fulfil the conditions of the licence,
but which are later amended to fulfil the conditions of the licence, this
category licence shall have effect from the date when those conditions were
fulfilled.
2.(a) As
regards agreements which were in existence on 1 October 1991, and were not
notified before 1 October 1992, this category licence shall have effect from 1
July 1993, where the agreements already fulfil the conditions of the licence or
where they were amended so as to fulfil those conditions before 1 July 1993.
(b)
As
regards agreements which were in existence on 1 October 1991, and were not
notified before 1 October 1992, and which do not fulfil the conditions of the
licence, but which are later amended to fulfil the conditions of the licence,
this category licence shall have effect from the date when those conditions
were fulfilled.
3. As
regards agreements which came into existence after 1 October 1991, and which
were notified before 1 July 1993, this category licence shall have retroactive
effect from the date of notification where the agreements already fulfil the
conditions of the licence, or from the date, being not earlier than the date of
notification, when the agreements were amended so as to fulfil those conditions.
4. This
category licence constitutes a refusal to grant a licence to notified
agreements which do not fulfil its conditions.
Article
8
This
category licence shall not apply to agreements by which the supplier undertakes
with the reseller to supply only to the reseller certain goods for resale, in
the whole or in a defined part of the State, and the reseller undertakes with
the supplier to purchase these goods only from the supplier.
Article
9
This
category licence shall apply
mutatis
mutandis
to the categories of concerted practices defined in Article 1.
Article
10
This
category licence shall enter into force on 1 July 1993.It shall expire on 30
June 2008.
For
the Competition Authority
Patrick
M. Lyons
Chairman
1
July 1993.
[ ] 1 Decision
No. 4 of 25 June 1992 - Notification Nos. CA/11/91E, CA/12/91E, CA/13/91E and
CA/14/91E - Esso Solus and Related Agreements.
[ ]2 See
Decision No. 2 of 14 May 1992 - AGF-Irish Life Holdings and Decision No. 5 of
30 June 1992 - PRS/IMRO and the guidance note on Employee Agreements and the
Competition Act, Iris Oifigiuil, 18 September 1992, pp 632-3.
[ ]3 OJ
No. L173, 30.6.83, p. 5, as corrected in OJ No. L281, 13.10.83, p. 24, and
Explanatory Notice, OJ No. C101, 13.4.84, p. 2.
[ ]4 This
is the view of the EC Court of Justice in the Brasserie de Haecht No. 1 Case,
No. 23/67, [1967] ECR 407.
[ ]5 Decision
No. 4, at para 57.
[ ]6 BP
Kemi/DDSF, OJ L286, 14.11.79, p.32.
[ ]7 Decision
No. 4, at para 58.
© 1993 Irish Competition Authority