QUEEN'S BENCH DIVISION
Strand, London, WC2A 2LL |
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B e f o r e :
(Sitting as a Deputy Judge of the High Court)
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DEMAND MEDIA LIMITED |
Claimant |
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KOCH MEDIA LIMITED |
Defendant |
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MR LLOYD MAYNARD (instructed by Shoosmiths LLP) for the Defendant
Hearing dates: 22-26 July 2019
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Crown Copyright ©
THE DEPUTY JUDGE:
INTRODUCTION
THE ISSUES
i) The Book People Sale. After Demand served notice to terminate it requested 50,000 items of stock to be returned to it, and in due course made an application to the Court for delivery up of its stock. Koch gave an undertaking, scheduled to a Consent Order, to return all stock that was unsold as at 29 March 2018. After service of the application, Koch sold a large amount of premium stock to The Book People (a retailer) at what Demand claims to be a drastically reduced price. Demand's case is that Koch acted in breach of contract by (a) selling the stock rather than returning it; and/or (b) selling the stock at a reduced price not approved by Demand. Demand puts the claim alternatively in conversion. Demand claims damages, including damages for consequential losses.
ii) Unpaid Monthly Sums. Demand claims that Koch acted in breach of contract by failing to make monthly payments required under the Distribution Agreement in respect of December 2017 and January 2018 sales.
iii) The Missing Stock and the Further Missing Stock. Demand claims that even after termination (and after the undertaking to return stock) there remains stock that was not returned for which Koch is liable.
iv) The Final Account. After termination Koch delivered a draft final account. That has been revised, resulting in version dated 13 February 2019. That shows a balance owing to Koch. Demand argues the final account is wrong, and that in fact sums are owed to Demand. The principle areas of difference are:
a) Manufacturing costs in respect of stock sold on consignment to WH Smith which was subsequently destroyed by WH Smith when unsold ("the WH Smith Debited Sum").
b) A figure in respect of a retrospective credit credited by Koch to WH Smith ("the Further Debited Sum").
v) The Flying Scotsman Indemnity. This is linked closely to The Book People Sale. Demand claims that one product forming part of The Book People Stock was sold in breach of a minimum price agreement between Demand and the licensor of the product.
vi) The Copycat Product Claim. In 2017 Koch launched some construction kits through its own "Smart Fox" brand. Demand claims that in doing so Koch acted either (a) in breach of an implied term not to compete; and/or (b) in breach of a contractual, equitable or tortious duty of confidence.
THE WITNESSES
i) On behalf of Demand:
a) Jason Fenwick, owner and a director of Demand.
b) Melissa Barclay, Demand's financial manager.
ii) On behalf of Koch:
a) Craig McNicol, Managing Director (Northern Europe) of Koch.
b) John Cronin, Sales Director of Home Entertainment and Boxed Gifting employed by Koch.
c) Carl Edwards, Senior Merchandiser employed by WH Smith.
d) Karl Penhaligon, Head of Vendor Management employed by Koch.
e) Ben Jones, Senior Business Development Manager employed by Koch.
THE DISTRIBUTION AGREEMENT, ITS CONSTRUCTION AND IMPLIED TERMS
The first agreement
i) Demand granted to Koch exclusive distribution rights in the UK and Channel Islands for a list of accounts (i.e. customers) and further accounts that may from time to time be agreed between the parties. Demand was to continue to service and sell to its existing customer base and to customers not listed in the agreement. New customers were to be discussed and agreed between the parties.
ii) The products to which the agreement applied were described as "DVD and DVD Plus Gift Sets".
iii) A Price Protection clause provided "In certain instances it may be necessary to drop the SRP of the Products. Either temporarily, for such things as post-Christmas sales promotions (this is known as "sales out allowance" or permanently due to slow demand. In such cases the proportional % price change from old to new SRP shall result in the same drop in buy price. However, since such promotions take place from existing purchased stock [Koch] may debit the differential multiplied in the case of sales out allowances by the amount of products sold during the period. E.g. SRP drops from 29.99 to 19.99 for one week and the customer sells 100 units within that week at the lower price. Then we shall debit 100x([Koch] normal buy price less [Koch] normal buy price lowered by 33.3%)."
iv) The "Distribution buy Price" clause provided "Koch's margin comprises two elements, one for sales service and the other for logistics service." Where Koch sells the product it earns a margin 7% or 10% depending on the product. Where Demand sells the product, Koch earns only a logistics fee. The logistics fee is a price per unit shipped, as set out in detail in the clause.
v) Koch also earned a "Stock Holding Fee" charged per unit on stock held in Koch's warehouse.
vi) A Supplier Returns clause provided: "Should you require stock to be returned to you, then these are chargeable at a rate of £0.20 (twenty pence) per unit. Any stock transferred on Termination then these are chargeable at a rate of £0.05 (five pence) per unit plus the cost of freight."
The Express Terms of the Distribution Agreement
i) The Territory was extended to include "Southern Ireland".
ii) The definition of Product was changed, to become "Suppliers entire existing physical product catalogue together with all new releases made available during the Term".
iii) Koch's distribution rights were made exclusive to all retail outlets, rather than those listed or agreed.
iv) Provisions were included for replication of stock by Koch, and for transfer of stock at commencement to Koch; this included a passage upon which Demand relies "Stock to the value of the outstanding amount due will be reserved to Koch until such time as the resultant invoice has been paid by [Demand]".
v) The Price Protection clause was rewritten.
vi) In place of the two-component margin provision referred to above, the Commercial Terms provided for Koch to be paid a sales commission as follows "Koch shall earn 20% of the invoice value on all sales. Likewise Koch shall lose 20% on all credit notes raised where the Product was sold by Koch for such things as Trade co-op, Price Protection and Returns."
vii) Payment terms provided that payment was to be within 45 days from the date of a self-billing invoice. Any debit value transaction (Demand owes Koch) shall be debited from the next available payment.
viii) The term of the agreement was until 31 March 2018, and thereafter a subsequent period of one year.
i) By clause 1.1 Koch is nominated as distribution partner for the duration of the Agreement in the Territory and Demand assigns the Distribution Rights covered by the Agreement. Distribution Rights, Territory and duration are all defined by the Commercial Terms.
ii) Clause 1.2 provides that if Demand grants Koch full or limited exclusivity it guarantees at the same time "within the framework of the exclusivity granted" not to offer any third party the aforementioned Products for sale, distribution or on any other commercial basis that would infringe on the Distribution Rights conferred on Koch and/or could lessen the sales potential of the Products.
iii) Also at clause 2.6 Demand agreed not to supply itself or through any affiliated companies any customer that Koch has supplied Demand's products to.
iv) There is no express term limiting Koch's right to supply similar or competing products to those it distributes for Demand. I will turn to the question of an implied term below.
v) By clause 2.1 (under the heading "Suppliers Obligations") Demand agrees to "inform Koch fully and without delay regarding new releases, new versions, price changes, sell offs, deletions and provide all product data that is necessary to keep Koch's product database up to date."
vi) By clause 4.1 "Koch takes the Product(s) on a consignment basis. If Koch has advanced any form of monies against the Products for manufacture or similar, then the Product(s) title passes to Koch upon payment of said amount. Otherwise the Product(s) remain the property of [Demand] until Koch has sold the Product(s) and invoiced its customers."
vii) Clause 4.5 provides for discrepancies in warehouse stock. I will address this clause under the heading of the Missing Stock below.
viii) Clauses 4.7 and 4.8 ("Mint Returns") provide that Koch is responsible for warehouse management. Should there be an excess of stock, Koch can send it back to Demand at Demand's cost, or Demand may have the stock destroyed.
ix) 4.10 (under the heading "Deleted Products") provides "If [Demand] deletes certain products or demands that Koch return them from the Market, Koch shall take steps to do so immediately. In normal circumstances, a complete recall shall take six months. Products that are being allowed to run out according to [Demand's] notification will not be rendered resaleable when prepared for return, but will be booked to [Demand's] warehouse stock irrespective of their condition." 4.11 provides "Stock held in the Koch warehouse of Products deleted by [Demand] shall be actioned for return immediately, the resulting freight cost shall be payable by [Demand]."
x) Clause 4.12, headed "Price Protection" provides "if reducing the official retail price either temporarily or permanently can increase the overall revenues of a Product, then either party with advance notice to the other may reduce the retail price."
xi) Clause 6 deals with expiry and termination. Clause 6.1 provides for either party to terminate by giving 60 days or more notice before the expiry of the Agreement.
xii) Clause 6.4 provides "In the event of Termination of the Agreement, the Parties shall reckon up their accounts with one another. After final settlement of the accounts Koch will make [Demand's] remaining Product(s) available for collection. [Demand] shall take back the Product(s) at its own expense."
xiii) Clause 8 deals with confidentiality. I will deal with that clause when dealing with the Copycat Products claim.
Legal Principles as to Construction of the Distribution Agreement and Implied Terms
"15 When interpreting a written contract, the court is concerned to identify the intention of the parties by reference to "what a reasonable person having all the background knowledge which would have been available to the parties would have understood them to be using the language in the contract to mean", to quote Lord Hoffmann in Chartbrook Ltd v Persimmon Homes Ltd [2009] AC 1101, para 14. And it does so by focusing on the meaning of the relevant words, in this case clause 3(2) of each of the 25 leases, in their documentary, factual and commercial context. That meaning has to be assessed in the light of (i) the natural and ordinary meaning of the clause, (ii) any other relevant provisions of the lease, (iii) the overall purpose of the clause and the lease, (iv) the facts and circumstances known or assumed by the parties at the time that the document was executed, and (v) commercial common sense, but (vi) disregarding subjective evidence of any party's intentions."
"commercial common sense is not to be invoked retrospectively. The mere fact that a contractual arrangement, if interpreted according to its natural language, has worked out badly, or even disastrously, for one of the parties is not a reason for departing from the natural language. Commercial common sense is only relevant to the extent of how matters would or could have been perceived by the parties, or by reasonable people in the position of the parties, as at the date that the contract was made. "
"23 First, the notion that a term will be implied if a reasonable reader of the contract, knowing all its provisions and the surrounding circumstances, would understand it to be implied is quite acceptable, provided that (i) the reasonable reader is treated as reading the contract at the time it was made and (ii) he would consider the term to be so obvious as to go without saying or to be necessary for business efficacy. (The difference between what the reasonable reader would understand and what the parties, acting reasonably, would agree, appears to me to be a notional distinction without a practical difference.) The first proviso emphasises that the question whether a term is implied is to be judged at the date the contract is made. The second proviso is important because otherwise Lord Hoffmann's formulation may be interpreted as suggesting that reasonableness is a sufficient ground for implying a term. (For the same reason, it would be wrong to treat Lord Steyn's statement in Equitable Life Assurance Society v Hyman [2002] 1 AC 408, 459 that a term will be implied if it is "essential to give effect to the reasonable expectations of the parties" as diluting the test of necessity. That is clear from what Lord Steyn said earlier on the same page, namely that "The legal test for the implication of … a term is … strict necessity", which he described as a "stringent test".)"
i) No term can be implied into a contract if it contradicts an express term (14-018);
ii) The term sought to be implied must be capable of being formulated with sufficient clarity and precision (14-017).
i) I accept the general proposition that a relational contract is more likely to give rise to events for which the parties have not expressly provided and may therefore more commonly give rise to questions of construction and implication of terms. As Leggatt J put it (paragraph 139):
"To apply a contract to circumstances not specifically provided for, the language must accordingly be given a reasonable construction which promotes the values expressed or implicit in the contract. That principle is well established in the modern English case law on the interpretation of contracts. It also underlies and explains, for example, the body of cases in which terms requiring cooperation in the performance of the contract have been implied".
ii) Legatt J's judgment predates both Arnold and Marks and Spencer. There is nothing in the cases to indicate that the approach in those Supreme Court judgments should be in any way modified in relational contract cases. Ms Bayliss, for Demand, quite rightly confirmed in her oral closing that she did not submit that there was a different test for implication of terms in relational contracts.
iii) The specific issues addressed by Leggatt J were the circumstances in which terms as to good faith, cooperation and mutual trust and confidence fall to be implied. The decision in Yam Seng is by no means the last word on that issue. However, no such implied terms are alleged in this case, so I need not consider the point further.
The Alleged Implied Terms
i) (a) Save as permitted by way of express terms of the Distribution Agreement, stock sold to third parties by Koch on behalf of Demand would be sold at a price determined by Demand (the "Set Price").
ii) (b) During the term of the Distribution Agreement, Koch would not produce and offer for sale to customers of Demand products that were copies of and/or were substantially similar to those that Koch had agreed to sell on behalf of Demand.
iii) (c) In the alternative to the same being permitted by reason of the Supplier Return provision of the Commercial Terms, that Demand would be entitled, within a reasonable period following such a request being made (being no more than 7 days) to regain possession of stock to which it held title.
iv) (d) Upon receipt of the notice set out in sub-paragraph (c) above, Koch would not take any further steps to dispose of or otherwise deal with that stock save as required to bring about its return to Demand.
v) (e) Save as already provided for in the Distribution Agreement, the terms on which Koch would manage the replication needs of Demand would be agreed between the parties on an order by order basis and such terms would be incorporated into the Distribution Agreement.
Terms as to Returns
"it was obvious to both parties at the time of entering into the Distribution Agreement (and necessary for the proper functioning of the agreement) that Demand could request for its stock to be returned at any time, given that, quite simply, it was Demand's stock which at the time of the request Demand had paid for in full for the manufacturing of."
Terms as to ownership of stock
Terms as to Price setting
i) The Commercial Terms "Price Protection" clause provides that if the parties jointly agree to reduce "the selling price of Products already sold to customers" the parties shall share the impact of the reduction. This clause replaced a Price Protection clause in the first agreement under which the parties also shared the effect of a drop in price. That clause had referred specifically to dropping the "SRP" which I understand to be synonymous with RRP.
ii) General Terms clause 2.1 places Demand under an obligation to inform Koch of "price changes". That does not amount to the reservation of a right on Demand's part to set the price; it is an obligation imposed on Demand to provide up to date information about a range of matters relating to products, price being only one of them. The most that can be argued is that the obligation to provide information as to price changes assumes that Demand has the right to change prices.
iii) As I set out above, General Terms clause 4.12 ("Price Protection") provides that, in defined circumstances, either party can reduce "the official retail price" on advance notice to the other party.
iv) Demand's written opening and closing submissions point to the Non-DVD Addendum, which provides that Demand's agreement is required to "unit pricing and terms and item level specification confirmation." Little was made of this provision during the course of the trial. Had it amounted to an express right on Demand's part to agree to sales prices I would have expected it to be pleaded, and to be a key feature of Demand's case. In its context, this language relates to matters to be agreed before purchase orders are raised by Koch for the manufacture of products. I heard no argument as to the proper interpretation of the clause, but it is likely that "unit price" refers to the manufacturing or production cost of the products: hence its appearance alongside "item level specification".
i) Mr Fenwick drew a distinction between the RRP (recommended retail price) and the trade price. His evidence (third statement paragraph 17) is that the trade price is derived from the RRP by a simple formula: RRP, less VAT, x 50%. In his second statement (paragraph 36) he said that in all the dealings Demand had with Koch they did not once set a price without reference to him, save where they made minor reductions in the price in exchange for a large order. However, he accepted that trade discounts were offered to customers, making the price at which products were sold to customers less than the trade price. His evidence was that he would not have objected to Koch unilaterally offering a trade discount of no more than 20% against large orders. Any discount more than this required Demand's prior approval. When cross examined, he said that Koch could sell at a reasonable discount, but anything over 20% would require a conversation. I found his evidence as to Koch's scope to agree prices to be less than clear.
ii) Mr Maynard, Koch's counsel, identified in his opening submissions four different types of price:
a) The RRP, which is the recommended price to consumers;
b) The cost price, which is the cost of manufacturing the product;
c) The dealer or trade price, a price which for DVD products in particular can be worked out as a percentage of the RRP minus VAT;
d) The actual price sold to a customer, which is likely to be a matter of negotiation, and for which the trade price is a starting point.
iii) Mr Cronin's evidence was that Koch set the price at which products were sold to customers. Koch was incentivised to sell at the best possible price as it earned a commission of 20%. Although for DVDs there was a formulaic "industry standard" way of reaching a trade price, there was not such a standard for gifting products; Koch was free to negotiate pricing on volume sales. He said that Koch would set the pricing of products throughout, and Demand was aware of this. As a matter of practice he would agree pricing with Demand before making any deal which would be loss-making for Demand if Koch applied its normal commission rate. He said (first statement paragraph 28) that Koch would set the pricing 95% of the time without any discussion with Demand. In cross-examination, he said that if the price reduction was more than 20% he would discuss with Demand eight out of ten times. I accept Mr Cronin's evidence on these matters.
i) First, the Court has to determine the meaning of the contract (and any terms to be implied) as matter of objective consideration of the contractual documents in the light of the factual matrix as at the time the contract was agreed. Evidence of the parties' subsequent operation of their relationship is of limited value to understanding the meaning of the contract at the time it was agreed.
ii) Second, the parties conducted a trading relationship pursuant to the Distribution Agreement for three years; the selective handful of documents referred to by each side is unlikely to be a reliable indicator of the totality of the trading relationship throughout the period.
i) The express terms of the agreement give no clear indication that the obvious assumption of the parties must have been that Demand would set the price. I accept Koch's argument that such express references as there are in the Commercial Terms and General Terms are references to the RRP, and that the price at which products are sold to customers is neither the RRP, nor a trade price that is a mere mathematical function of the RRP.
ii) In terms of business efficacy, the agreement can function either if Demand set the price, or if Koch set the price. It is not necessary for the proper functioning of the contract for Demand to set the price.
iii) I accept that there is a potential disadvantage to Demand if Koch is at liberty to set the price, as it is at risk of Koch selling at a low price in order to earn commission, leaving Demand to make a loss.
iv) On the other hand, Koch is paid a percentage commission on the sale price; it is incentivised to maximise the sales price, or at least to maximise sales revenue (i.e. price multiplied by volume).
v) Further, an important part of Koch's role under the Distribution Agreement is to sell Products. Part of the armoury of a sales person is their ability to negotiate on price. If Koch can only sell at Demand's "Set Price" then its sales staff are deprived of a significant element of their ability to make sales. It would mean that either a customer accepts the price pre-set by Demand, or in any case where there is negotiation on price Koch would need Demand's input and agreement. That, in my judgment, is impractical, if not unworkable.
vi) Implied term (a) for which Demand argues is that Koch can only sell at the Set Price determined by Demand. It is perhaps a recognition of the unworkable rigidity of this clause that at trial Demand put its case on the basis that Koch could in practice make volume sales at a discount of up to 20%, but anything over that would need to be agreed. However, that is not the implied term alleged. A power on Koch's part to unilaterally set discounted prices, even in limited circumstances, is inconsistent with implied term (a). If in practice Koch was permitted to set discounts at up to 20% that suggests that implied term (a), that Koch could only sell at Demand's Set Price is not a necessary term to be implied for the business efficacy of the contract.
vii) Although the implied term is that Koch could only sell at Demand's "Set Price", by the end of the trial there is no clear evidence that Demand established such "Set Prices" for any particular products, and it is perhaps telling that the claim in relation to The Book People Stock is not based on the difference between actual sale price and "Set Price", but rather the difference between actual sale price and the average price that had been achieved by Koch. That indicates an absence of "Set Prices".
WH Smith Terms
i) Koch would manufacture stock to be supplied to WH Smith on consignment;
ii) Demand would only be liable for the cost of manufacture of stock actually sold by WH Smith;
iii) In relation to unsold stock, Demand would only become liable for the cost of such stock as was not sold if and upon that stock being returned to Koch in a saleable condition.
i) On 13 February 2016 [1/286] Mr Cronin emailed Ms Natalie Simpson of WH Smith, cc Mr Fenwick, with proposals for the sale of a range of products, following up on a conversation that had taken place at a Spring Fair earlier that week.
ii) On 8 March [1/285] Ms Simpson replied, expressing interest but asking some questions, not least on price.
iii) On 8 March 2016 [1/284] Mr Fenwick emailed Mr Cronin and Mr Penhaligon. He said before the parties embarked on these projects with WH Smith he would like to agree financials with Koch on the account. He said as discussed in the past consignment did not work as Demand could not afford to "cash flow" this, meaning carry the manufacturing cost. He said he needed to set up a deal where Demand was only charged for the manufacturing cost at the time of sale.
iv) Mr Cronin made a proposal to Mr Fenwick on 24 March 2016 [1/283]. The proposal was that Koch would require a 25% fee to finance the stock, but that it would only deduct COGs (i.e. manufacturing costs) for actual units sold; when the product has run its lifecycle in store and is removed Koch would claim back the total COGs amount outstanding.
v) On 12 April [3/1522] Ms Simpson emailed Mr Cronin, cc Mr Fenwick, regarding an order. The terms she proposed were that at the end of the agreed minimum on sale period (then put at 20 weeks) stock at WH Smith's distribution centre would be available for collection but "Stock remaining in store will be destroyed".
vi) On 13 April [3/1522] Mr Fenwick forwarded Ms Simpson's email to Mr Cronin with comments. Mr Fenwick said "we need a destruction certificate from them for all stock destroyed".
vii) On 14 April [3/1581] Mr Cronin replied to Ms Simpson, cc Mr Fenwick. He repeated the point made to him by Mr Fenwick. He said: "Stock remaining in store will be destroyed (we need a destruction certificate from you for all stock destroyed, we need this for royalty reporting)".
viii) On the same day [3/1581] Ms Simpson queried what was meant by a destruction certificate. Mr Fenwick replied directly to her (also on the same day) [3/1581] explaining the destruction certificate is for him "we just need something to say you have destroyed x amount of stock".
ix) Also on 14 April, Mr Penhaligon [1/283] forwarded Mr Cronin's 24 March email to Mr Fenwick. On 13 April Mr Penhaligon had emailed Mr Fenwick asking for a response regarding the WH Smith consignment now that there was an order. It appears that Mr Fenwick could not find the 24 March email, so Mr Penhaligon resent it.
x) Mr Fenwick replied the same day to Mr Penhaligon (cc Mr Cronin) [1/283] and made a counterproposal; he proposed a different percentage (22.5%); he said "we need to agree that you will only invoice for this stock once all the stock is back at Koch/K&N in a saleable condition".
xi) On 15 April [1/280] Mr Fenwick emailed Mr Penhaligon, stating that his email was further to a telcon earlier and Mr Penhaligon's 13 April email. Under the heading WH Smith Consignment he said this: "as previously emailed we needed to agree 22.5% as we have royalties to pay on these products, but from an email forwarded by John this has been knocked back and you require 25% to do this. John called this morning asking about this, but as I said to him we cannot move forward now until we know the COGs. Once we have this and assuming we can achieve the margin required we can move forward, but if we can't we will walk away from these orders. But happy to agree COGs on sales so this is fine, but can you also confirm in writing re-stock left after the sale period, we need to agree that you will only invoice for this stock once all the stock is back at Koch/K&N in a saleable condition so we can sell it straight away and recoup the monies paid to Koch for the remaining stock".
xii) There was no confirmation in writing as sought.
xiii) On 18 May [1/290] Mr Fenwick emailed Mr Cronin, Mr Jones and Mr Penhaligon setting out the terms of purchase: "As just discussed with John I just want to get all the WH Smiths potential business onto one email so we are all clear on when we need to deliver component parts, customer's expectations and our terms of trade". He sets out Terms of Purchase which were in summary:
a) 25% S&D fee to Koch;
b) Koch would only deduct COGs on actual units sold;
c) "When the product has run its life cycle in store and is removed at this point we would claim back the total COGs outstanding only, once all stock has been returned to Koch/K&N and is in a saleable condition".
xiv) Mr Fenwick concluded that email by saying "Can you please confirm by return email all points". There does not appear to have been a reply from Koch.
xv) There followed some emails between Ms Simpson and Mr Cronin (with Fenwick cc) about costs and the pricing model. On 6 June [3/1526] Ms Simpson emailed summarising the proposed terms. In her email she again included the wording "Stock remaining in store will be destroyed". Mr Cronin replied to that email on 14 June [3/1525], again cc Mr Fenwick, commenting on various elements of Ms Simpson's proposal. Following the passage which concluded "Stock remaining in store will be destroyed" Mr Cronin wrote "YES".
i) Mr Fenwick gave no evidence as to any oral agreement, and no such oral agreement was put to Koch's witnesses. Indeed, the focus of cross-examination of Koch's witnesses was that there was no oral agreement of the kind that Koch argued occurred.
ii) There was no concluded agreement in an exchange of emails on 15 April. Mr Fenwick set out his proposed terms on 15 April and asked for written confirmation from Koch, but there was no response from Koch.
i) It was put to Mr McNicol that [3/1581] does not show a concluded agreement. He was cross examined on the basis that there was no oral agreement as to the destruction proposal.
ii) Mr Cronin, when he was cross-examined, could not remember a specific call with Mr Fenwick after Mr Fenwick's 15 April email, but said there was such a call and he took Mr Fenwick at his word.
i) An email dated 25 September 2017 [3/1545] shows that Mr Fenwick was aware that WH Smith were going to write off unsold DVDs. Mr Fenwick wrote an email to Mr Cronin which was fairly characterised by Koch's counsel in cross-examination as an attempt to convince him not to write off the stock because Demand wanted to be able to sell to recoup manufacturing costs. Mr Fenwick's suggested draft email proposed that Mr Cronin tell WH Smith "I have spoken to Jason and this would be detrimental to his business writing this stock off".
ii) Mr Fenwick's view in an email dated 28 September 2017 was that Demand was looking at a £40,000 loss on the unsold WH Smith stock [3/1562].
iii) On 2 October 2017 Mr Fenwick emailed Mr Edwards at WH Smith saying "If we are going to have a lot of stock left then I would rather set up a heavily discounted price now so that I at least get my money back on this stock, can you please liaise with John on this and get back to me with your comments". Further on in the same email he says, regarding the 2016 stock in store, "We cannot and will not allow a write off of this size, it is too damaging to our business." He again refers to a potential £40,000 loss.
i) Demand's case relies on there being specific WH Smith Terms which were a departure from the terms of the Distribution Agreement. If it cannot establish such a term, then under the terms of the Distribution Agreement it has no entitlement to postpone payment of manufacturing costs until sale.
ii) There is no clear evidence of an oral agreement either as alleged by Demand or as alleged by Koch. Demand offered no evidence at all as to its own alleged oral agreement.
iii) The email record does not show a concluded agreement on Demand's proposed terms on 15 April (which is Demand's pleaded case). Mr Fenwick's email of that day, and his email of 18 May both ask for confirmation from Koch that was not forthcoming.
iv) As at 15 April Mr Fenwick was aware, and in my judgment had consented to, the terms offered by WH Smith that unsold stock in store would be destroyed. This term was subsequently reiterated by WH Smith on 6 June before placing its first order. Mr Cronin, with Mr Fenwick's knowledge, agreed to the term.
v) Mr Fenwick's evidence seeking to explain his request for a destruction certificate was unpersuasive. It is clear that at the time of his 15 April and 18 April emails he was aware of WH Smith's offered terms. His emails to Koch fail to address that which he knew would be the case: that WH Smith would destroy stock held in store. Despite that knowledge he did not seek agreement to a term that Koch, not Demand, would have to pay the manufacturing cost of such stock. Absent such an agreement, I can find no reason why Koch would have to bear the risk of carrying the manufacturing cost of stock which was not sold by W H Smith.
TERMINATION OF THE AGREEMENT AND THE BOOK PEOPLE SALE
i) They said that clause 6.4 (return of stock after settlement of account) only applied on termination and did not permit Koch to refuse to return stock prior to its termination.
ii) Demand disputed the sum Koch estimated to be owing on termination. The letter raises a series of allegations of breach of contract (some, but not all of which form part of these proceedings). As a result of those alleged breaches, Keystone stated that substantial sums would in fact be owed by Koch to Demand. Keystone disputed Koch's entitlement to withhold stock, accusing it of holding Demand to ransom. It proposed an arrangement for security to be held in respect of the stock, failing which it threatened an application for "interim delivery up" of stock.
i) The application was withdrawn, and the claim stayed generally with liberty to restore on 7 days' notice.
ii) Koch gave undertakings set out in Schedule 1 to the Order.
Paragraph 1 "[Koch] shall by 4pm on 29 March 2018 deliver up to the Claimant all products in its custody or power produced by or for [Demand] that are unsold at 29 March 2018 ("the Stock") by making those items available for collection by Demand …" The undertaking expressly excluded products in the possession of customers (whether on consignment or otherwise), or products recently returned by customers and not processed. Such items "shall remain subject to the agreement dated 1 April 2015".
Paragraph 4 "[Koch] will not dispose of, damage, modify, move or otherwise deal with the any [sic] unsold products in its possession custody or power produced by or for [Demand] save for the purpose of carrying out the terms of this Order".
i) Mr Cronin contacted Sarah Walden of The Book People on the evening of 20 March. At 05.59 on 21 March he emailed her, referring to their discussion the previous night and set out a range of items, quantities available and prices. All items were gifting products, including five different construction sets (one of which was the Flying Scotsman). The subject line of the email was "Last Chance to Order".
ii) At 08.39 on the same morning Ms Walden replied, proposing to take 19,000 units. She could not take all of the lines, for a range of stated reasons, one of which was that "you want a little too much on the construction sets".
iii) At 14.06 on 21 March Ms Walden wrote "Happy to confirm we have deal at £3.20 per unit on the construction kits and the prices in the presentation for Dinosaur and Fairy Nightlight". She asked Mr Cronin to provide relevant data to a colleague, so a purchase order could be raised. She said "To confirm – we will take delivery next week …. For payment in August".
iv) Mr Cronin provided a spreadsheet of the relevant information at 15.59 on 21 March. In his email he said (in bold) "Lisa can you please confirm that when these POs are sent over to us and when we get confirmation of delivery that under no circumstances should emails also be sent to anyone at Demand Media – or anyone with a Demand Media email address." In the same email Mr Cronin instructed a colleague to ring fence the stock for The Book People on a dummy order, anticipating that purchase orders would be received the following day.
v) Invoices from Koch showing the sale of stock to The Book People are dated 23 March 2018.
vi) An email from Kuehne & Nagel on 23 March 2018 at 14.43 to Koch, subject line "Book People" states "Just to confirm this order is now off the system, no shortages". [3/1475A]
vii) Kuehne & Nagel's delivery notes show The Book People accepting delivery on 26 March 2018.
viii) Mr Fenwick discovered The Book People sale on 28 March. On that day:
a) Mr Peter Rowlandson of Koch sent Demand a stock report which was said to contain all the stock that Demand was due to collect the following week. Compared to a stock report of 21 March 2018 it appeared that there were 18,699 units missing of which 14,894 were construction sets.
b) Mr Fenwick regained access to KM Hub. He learned that Koch had sold stock to The Book People.
ix) On 28 March Mr Fenwick wrote to Ms Walden asking to speak to her (or a colleague) as soon as possible regarding the stock The Book People had purchased which, Mr Fenwick stated, Koch was not allowed to sell.
x) Ms Walden forwarded the email to Mr Cronin asking "I do not want to be caught in the middle of this – can you advise?". Mr Cronin replied on the same day saying that the sale of stock in question was conducted with the help of Koch's lawyer. He said "Obviously it is important to recall that you took possession of the stock on Friday afternoon (23 March 2018) when the sale was completed and you organised and provided the collection of the goods via a third-party logistics company." Mr Cronin accepted, when it was put to him in cross-examination, that Koch wanted to emphasise that the sale was on 23 March because after that it would not have the right to sell stock.
i) As Koch had originally paid the manufacturing costs of this stock (as with all stock) it had advanced monies within the meaning of clause 4.1 of the General Terms, and therefore it had title to the stock.
ii) Demand argues that at the time the sale of The Book People Stock occurred it had paid all sums owing to Koch, and therefore title to the stock transferred to Demand. It follows from my findings in relation to the WH Smith Terms that Demand is wrong about this: a substantial sum was owing to Koch in respect of manufacturing costs for WH Smith stock.
iii) Whatever the position as to title (i.e. even if Demand owned The Book People Stock) it follows from my findings on the terms of the Distribution Agreement that Koch was entitled to sell the stock, up to the date of expiry of the Distribution Agreement. Demand did not have the right to require return of stock before that date, and during the notice period there was no limit imposed on Koch's freedom to sell stock.
iv) By the Consent Order Koch voluntarily agreed to a restriction on what otherwise would have been its right to sell stock. It is not alleged that The Book People Sale was a breach of the terms of the Consent Order.
v) I have rejected Demand's case as to price setting, and therefore Koch was entitled to sell The Book People Stock at the prices obtained.
MONTHLY PAYMENTS
i) On 15 February 2018 payment for December sales was due, put by Demand at £2,714.62;
ii) On 15 March 2018 payment for January sales was due, put by Demand at £15,820.02.
MISSING STOCK
i) For clause 4.5 to apply it would be necessary to show that the Missing Stock is "warehouse stock". That is the term used in the General Terms – not "stock" or "any stock". Koch has offered no explanation as to the reason the stock is missing, nor as to its whereabouts before it was realised to be missing. In those circumstances, in my judgment clause 4.5 cannot be used as a catch all to excuse liability for any missing stock for whatever reason or in whatever circumstances it is missing.
ii) The Missing Stock appears from a comparison of what was delivered up to Koch after 29 March with a stock report prepared by Mr Penhaligon on 21 March 2018, at which point the application for delivery up had been served. Given the stock was accounted for by Koch as late as 21 March I do not accept that its loss is attributable to a warehouse discrepancy.
iii) It is difficult to see how clause 4.5 of the General Terms functions in the circumstances of the trading relationship between the parties. The information provision part of the clause depends on Demand providing information from which discrepancies can be determined. Given that all manufacturing was in fact undertaken by Koch, who then distributed the manufactured goods to sellers, it is difficult to see how Demand could ever be in a position to know of any discrepancies, other than as and when stock was returned at the end of the agreement.
i) Given that I have rejected Demand's claim that Koch was obliged to return stock under the Distribution Agreement prior to termination, and after termination Koch is entitled to retain stock pending final account, I find that Koch was not in breach of contract by failing to deliver up the Missing Stock, nor is it liable for conversion; but it must now account for the Missing Stock in the final account.
ii) I am not persuaded that Koch was in breach of the Consent Order in failing to return the Missing Stock. Paragraph 1 of the undertaking to the Consent Order applies to products which are in Koch's possession, custody or power. Further, the paragraph does not apply to products which are in the possession of customers or have recently been returned. As paragraph 1 makes clear, those products remain subject to the Distribution Agreement, but fall outside the undertaking. The onus falls on Demand to show a breach of the undertaking. For the undertaking to be breached it would be necessary to show that Koch were in possession, custody or control of the Missing Stock at the time that it should have been delivered up, and the evidence in relation to that is inconclusive.
FURTHER MISSING STOCK
FLYING SCOTSMAN INDEMNITY
i) I have already rejected Demand's case that Koch could only sell products at prices set by Demand.
ii) There is no evidence that Demand either agreed a minimum price with Koch for the Flying Scotsman sets, nor notified Koch that it was subject to a particular minimum price. Demand points to an email from Mr Fenwick of 4 May 2017 as informing Koch of the RRP of the Flying Scotsman sets. That email attaches to it a list of construction sets and other gift products, each with an RRP. The RRP for the Flying Scotsman set is £24.99.
iii) There is nothing in that email that suggests that there was a particular minimum sale price for the Flying Scotsman set; it was treated no differently to the other sets: the list does no more than give an RRP for each product.
iv) As I have found in relation to The Book People Stock, the RRP is neither the price at which gift products were sold to customers, nor a figure from which such a price can be worked out by application of a mathematical formula. Accordingly, notifying Koch of the RRP did not limit Koch's freedom to negotiate on price in selling the products.
v) Koch was not party to the SCMG Licence Agreement, and there is no suggestion that it was aware of its terms.
FINAL ACCOUNT
i) Koch has debited outstanding manufacturing costs of the WH Smith Stock in the sum of £64,580.71 (referred to by Demand as "the WH Smith Debited Sum")
ii) £5,539.03 has been debited attributable to credit notes issued to WH Smith (referred to by Demand as the Further Debited Sum).
COPYCAT PRODUCTS
i) Breach of an implied term (implied term (b)) that Koch would not produce and offer for sale similar products to those it sold on behalf of Koch.
ii) Breach of a contractual or equitable/tortious duty of confidence.
Implied Term (b)
i) RAPoC pleads implied term (b) and pleads at paragraph 28 that sale of the Copycat Products was in breach of the term.
ii) Demand's written opening submissions at paragraphs 81-86 and written closing submissions at paragraph 94-105 deal with breach of confidence and advances no case as to why an implied term not to compete arises. Similarly, oral argument focussed on the breach of confidence claim
iii) Mr Fenwick's evidence offers little, if any, basis for the implication of the alleged term. At paragraph 45 of his second statement he says that it is standard industry practice that a company's distributor does not sell its own competing products to the company it sells and distributes for. He goes on to say "That is not to say that they could not sell and distribute a competing product made by another customer they sell and distribute for, but that is a very different matter." At paragraph 46 he says that while it may have been the case that there may not have been anything to prevent any other party from making and selling construction sets similar to Demand's, he did not think that could apply to Koch. Koch was in a unique position to know which lines did or did not sell, and thereby produce a commercial advantage by only producing profitable lines. He returns to the Copycat Products in his third statement at paragraphs 44-45 but, again, the focus is on confidential information.
i) The Distribution Agreement works without the implication of such a term. There may be good reasons why a distributor should not compete with its supplier. On the other hand, I accept Koch's argument that there may be sound business reasons for selling competing products, including an increased opportunity to penetrate a market (Mr McNicol's statement, paragraphs 7-9).
ii) As part of the factual matrix it is relevant that at the time of the first agreement, and at the time of the Distribution Agreement, Koch was a substantial enterprise in the business of manufacturing and distribution. Demand was aware of that. A restriction on selling products which competed with Demand may well have been a significant restriction on Koch's other business activities. I would expect a term with such potential impact to be expressly agreed between the parties. In my judgment Demand had no reason to believe that it was either obvious or a necessary implication that Koch would not sell similar or competing products.
Breach of Confidence
i) Is a duty to "remain silent". It is not clear what the extent of that obligation is and whether, and to what extent, it means that a party is restrained from using information for its own purposes obtained in performance of the Distribution Agreement. Most naturally, as Koch submits, it means that the parties must not disclose such information to third parties. Koch submits that the obligation to remain silent did not prevent either party from utilising any shared information gained under the Distribution Agreement. I accept that submission, principally because I do not see in practice how either party could be prevented from making use of this information (absent an express restriction on competition) and how it could be separated from the general skill and knowledge of the parties.
ii) The duty is mutual. Demand's case is that the information which it alleges to be confidential belongs to Demand. Koch is right in saying that much of the information in question was generated by Koch in the course of the operation of the Distribution Agreement. Koch sourced the manufacture of products, was responsible for placing orders, and for seeking and negotiating sales. In so doing, it is possible that a distributor acts as agent of the supplier, and therefore that information acquired as agent belongs to the supplier, but that is not necessarily the case. Although the case was put on this basis in cross-examination, it was not the way the case was pleaded, and the case was not advanced generally that Koch was an agent of Demand.
iii) The express terms of the Distribution Agreement do not provide that information generated during the course of performance of the Agreement belongs to Demand. The only express term, and the term on which Demand relies, is clause 8 of the General Terms.
iv) Clause 8 creates a mutual obligation to remain silent about all operational matters that become known to the parties within the framework of the agreement. The clause does not give a clear basis for finding that the commercial information about which Demand claims belonged to Demand, any more than it belonged to Koch.
i) The information must have the necessary degree of confidence;
ii) The information must have been communicated in circumstances importing an obligation of confidence to the recipient;
iii) There must be unauthorised use.
i) Customer List. Demand relies on a customer list that was provided to Koch in March 2015 [2/1106-1111] (Demand closing submissions paragraph 102). Mr Fenwick's evidence was that the list showed the value of sales that Demand had achieved for each customer. I accept that evidence but:
a) There is no evidence to indicate that Koch's sale of the Copycat Products had been targeted by use of this customer list.
b) The customer list pre-dates the introduction of Demand's non-DVD gifting products (such as construction sets) by more than a year. There was no evidence to indicate how this list would be relevant to either party in formulating a plan to sell construction sets.
ii) Price Lists. There was no evidence to indicate that Koch's pricing of the Copycat Products was sufficiently similar to that of Demand to suggest that pricing information had been used by Koch, for instance to undercut Demand by a small margin.
iii) Sales data. At paragraph 102(3) of its closing submissions Demand deals with sales data about Demand's business, and also access to Demand's market projections, sales forecasts and schedules for new releases. In fact, the RAPoC paragraph 12 make no reference to projections, forecasts or schedules for new releases, but no objection was taken by Koch on a pleading ground, and I am prepared to consider that such documents could in principle be confidential. However, Mr Fenwick's evidence (second statement paragraphs 42-47, third statement paragraph 44-45) does not rely on any particular forecast, plan or projection. Rather his position is that historic data as to sales and manufacturing would help Koch to decide what products it should make and sell and what price and quantities it should make and sell. There is however no evidence that the product range, pricing, and quantities of Copycat Products was in any way informed by this information. Koch may well have obtained the idea of selling construction sets from Demand and may well have known that they were profitable as a result of the sales data from the Distribution Agreement, but that information is too generic to amount to protectable confidential information.
iv) Packaging – Mr Fenwick's evidence (second statement paragraph 45, third statement paragraph 43-46) falls some way short of establishing that there was any feature of the packaging that was confidential, either at all or once Demand's products were on the market. I accept Mr Fenwick's evidence that the email relied on by Mr McNicol at paragraph 162 of his statement (17 March 2017 [2/1103]) does not show that Demand copied Koch's packaging. However, the fact that Demand was considering looking at the same packaging as Koch demonstrates that, at that time, Koch's packaging was different to that used by Demand and not copied from Demand.
v) Licensing partners – Mr Fenwick complains that Koch has approached Demand's licensing partners (paragraph 45, second statement) the evidence he gives is in general terms. His complaint appears to be the fact of the approach, where he says, in some cases there was an agreement that Koch would not do so. There is no case brought on the basis that Koch was contractually bound not to approach licensing partners. I am not persuaded by Mr Fenwick's evidence that the identity of licensing partners was confidential, and he makes no specific allegation of misuse of confidential information in the approaches.
i) I am not persuaded that the information about which Demand complains was confidential to Demand, either under the Distribution Agreement clause 8, or as a result of an equitable or tortious duty of confidence.
ii) If it was confidential to Demand, the obligation extended to "remaining silent" in relation to the information, and it is not clear that amounted to a restriction on either party using, as opposed to disclosing, the information.
iii) Whether or not the information relied on was confidential, it was not used by Koch to design or sell the Copycat Products.
CONCLUSIONS
i) It did not.
ii) I have rejected Demand's case that the Distribution Agreement permitted Demand to require stock to be returned to it during the lifetime of the agreement. I have rejected Demand's case that there was an implied term to this effect. The limited express circumstances in which stock fell to be returned do not apply. Koch was not therefore obliged to comply with the request for return.
iii) Even if Demand had title to the stock, Demand was still entitled to retain the stock and to sell it up until the expiry of the Distribution Agreement.
i) It did not.
ii) I have rejected Demand's case that there was an implied term that Koch could only sell products at a price set by Demand, and I have rejected the contention that the agreement falls to be construed to that effect.
i) It did not.
ii) As I have found above, even if The Book People Stock belonged to Demand, Koch dealt with the stock in accordance with its contractual rights under the Distribution Agreement.
i) For the reasons set out above under the heading "Missing Stock" I find that Koch was not in breach of contract, did not commit conversion and did not breach the Consent Order in failing to deliver up Missing Stock at an earlier time. It is, however, liable to account for the Missing Stock at is market sale value (as claimed by Demand) in the final account.
i) For the reasons set out above under the heading "Further Missing Stock" I find that Koch was not in breach of contract and did not commit conversion in failing to deliver up the Further Missing Stock at an earlier time. It is however liable to account for part of the Further Missing Stock at its market sale value (as claimed by Demand) in the final account.
ii) The part of the Further Missing Stock for which Koch is not obliged to account is the products consigned to WH Smith and Demand's claim fails in that regard.
i) It did not.
ii) It follows from my conclusions in relation to the WH Smith Terms that Koch was owed a substantial amount by way of manufacturing costs for the WH Smith stock. It was entitled to set those sums off against monthly payments that would otherwise have been due.
i) It follows from my findings above that this question does not arise, as there were no such breaches or torts.
ii) The findings I have made in favour of Demand (as to Further Debited Sum, Missing Stock and Further Missing Stock) are matters to be taken into account in the final account. Demand has not been deprived of property at an earlier time, and no consequential loss arises.
i) It did not.
ii) I have rejected Demand's case that there was an implied term that Koch would not sell competing products.
iii) Manufacture and sale of the "Copycat Products" was not a breach of confidence.
i) It is not.
i) It did not.
ii) I have rejected Demand's claim as to the WH Smith Terms. In the absence of the WH Smith Terms, Demand was obliged to pay for manufacturing costs of the WH Smith Stock. Demand knew and agreed to WH Smith's required term that unsold stock in store would be destroyed. Demand was obliged to pay the manufacturing cost of such stock.
i) Yes it was, for the reasons set out in relation to the WH Smith Stock.
i) I am not satisfied that Koch was entitled to debt the Further Debited Sum. Koch's case as to the terms of the retrospective credit arrangement with WH Smith was not clear, and I saw no clear evidence that Koch was entitled to this particular credit. Accordingly, in the Final Account Koch is not entitled to debit the Further Debited Sum of £5,539.03.
i) The correct figure is to be reached by starting with the February 2019 draft final account and making adjustments in Demand's favour in respect of:
a) The sale value, as claimed by Demand, of the Missing Stock;
b) The sale value, as claimed by Demand, of the Further Missing Stock (less the WH Smith consigned stock).
c) The Further Debited Sum.
ii) In circulating a draft of this judgment I invited the parties to agree the Final Account sum, so that a figure could be incorporated into the judgment. In the light of the draft judgment the parties have agreed the figures as follows.
a) The sale value of the Missing Stock, as claimed by Demand, is £10,930.64;
b) The sale value of the Further Missing Stock, as claimed by Demand, less the WH Smith consigned stock is £15,318.82.
c) The value of the Further Debited Sum is £5,539.03 (per paragraph 170 above).
d) When the February 2019 draft final account balance is adjusted to give Demand credit for the above three items, the final balance of the Final Account is £16,968.47 in favour of Demand. I shall give judgment for Demand in that amount.