JUDGMENT OF THE COURT (Fourth Chamber)
14 June 2001 (1)
(Failure by a Member State to fulfil its obligations - Failure to implement Directive 97/36/EC amending Directive 89/552/EEC - Coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities)
In Case C-207/00,
Commission of the European Communities, represented by K. Banks and L. Pignataro, acting as Agents, with an address for service in Luxembourg,
applicant,
v
Italian Republic, represented by U. Leanza, acting as Agent, and I.M. Braguglia, avvocato dello Stato, with an address for service in Luxembourg,
defendant,
APPLICATION for a declaration that, by failing to adopt the laws, regulations and administrative provisions necessary to comply with Directive 97/36/EC of the European Parliament and of the Council of 30 June 1997 amending Council Directive 89/552/EEC on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities (OJ 1997 L 202, p. 60), specifically Article 1(1) amending Article 1(c) of Council Directive 89/552/EEC of 3 October 1989 on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities (OJ 1989 L 298, p. 23); Article 1(2) which replaces Article 2 of Directive 89/552 with the exception of Article 2(3), (4), (5) and (6); Article 1(3) which inserts Article 2a into Directive 89/552; Article 1(4) which incorporates Article 3a(3) in Directive 89/552; Article 1(12), which replaces Article 10 of Directive 89/552, with the exception of Article 10(2); Article 1(14) which amends the first sentence of Article 12 of Directive 89/552; Article 1(15) which replaces Article 13 of Directive 89/552; and lastly Article 1(18) which adds a paragraph 2 to Article 16 to Directive 89/552, the Italian Republic has failed to fulfil its obligations under that directive,
THE COURT (Fourth Chamber),
composed of: A. La Pergola, President of the Chamber, D.A.O. Edward (Rapporteur) and S. von Bahr, Judges,
Advocate General: S. Alber,
Registrar: R. Grass,
having regard to the report of the Judge-Rapporteur,
after hearing the Opinion of the Advocate General at the sitting on 29 March 2001,
gives the following
Community legislation
'Not later than the end of the fifth year after the date of adoption of this Directive and every two years thereafter, the Commission shall submit to the European Parliament, the Council, and the Economic and Social Committee a report on the application of this Directive and, if necessary, make further proposals to adapt it to developments in the field of television broadcasting.
'Member States shall bring into force the laws, regulations and administrative provisions necessary to comply with this Directive not later than 31 December 1998. They shall immediately inform the Commission thereof.
'For the purpose of this Directive:
...
(c) television advertising means any form of announcement broadcast whether in return for payment or for similar consideration or broadcast for self-promotional purposes by a public or private undertaking in connection with a trade, business, craft or profession in order to promote the supply of goods or services, including immovable property, rights and obligations, in return for payment.
'1. Each Member State shall ensure that all television broadcasts transmitted by broadcasters under its jurisdiction comply with the rules of the system of law applicable to broadcasts intended for the public in that Member State.
2. For the purposes of this Directive the broadcasters under the jurisdiction of a Member State are:
- those established in that Member State in accordance with paragraph 3;
- those to whom paragraph 4 applies.
'1. Member States shall ensure freedom of reception and shall not restrict retransmissions on their territory of television broadcasts from other Member States for reasons which fall within the fields coordinated by this Directive.
2. Member States may, provisionally, derogate from paragraph 1 if the following conditions are fulfilled:
(a) a television broadcast coming from another Member State manifestly, seriously and gravely infringes Article 22(1) or (2) and/or Article 22a;
(b) during the previous 12 months, the broadcaster has infringed the provision(s) referred to in (a) on at least two prior occasions;
(c) the Member State concerned has notified the broadcaster and the Commission in writing of the alleged infringements and of the measures it intends to take should any such infringement occur again;
(d) consultations with the transmitting Member State and the Commission have not produced an amicable settlement within 15 days of the notification provided for in (c), and the alleged infringement persists.
The Commission shall, within two months following notification of the measures taken by the Member State, take a decision on whether the measures are compatible with Community law. If it decides that they are not, the Member State will be required to put an end to the measures in question as a matter of urgency.
3. Paragraph 2 shall be without prejudice to the application of any procedure, remedy or sanction to the infringements in question in the Member State which has jurisdiction over the broadcaster concerned.
'Member States shall ensure, by appropriate means, within the framework of their legislation that broadcasters under their jurisdiction do not exercise the exclusive rights purchased by those broadcasters following the date of publication of this Directive in such a way that a substantial proportion of the public in another Member State is deprived of the possibility of following events which are designated by that other Member State in accordance with the preceding paragraphs via whole or partial live coverage or, where necessary or appropriate for objective reasons in the public interest, whole or partial deferred coverage on free television as determined by that other Member State in accordance with paragraph 1.
'1. Television advertising and teleshopping shall be readily recognizable as such and kept quite separate from other parts of the programme service by optical and/or acoustic means.
2. ...
3. Advertising and teleshopping shall not use subliminal techniques.
4. Surreptitious advertising and teleshopping shall be prohibited.
'All forms of television advertising and teleshopping for cigarettes and other tobacco products shall be prohibited.
'2. Teleshopping shall comply with the requirements referred to in paragraph 1 and, in addition, shall not exhort minors to contract for the sale or rental of goods and services.
Prelitigation procedure
Arguments of the parties
- Article 1(c) of Directive 89/552, as amended by Article 1(1) of Directive 97/36;
- Article 2(1) and (2) of Directive 89/552, as amended by Article 1(2) of Directive 97/36, the other paragraphs having in the Commission's view been correctly implemented;
- Article 2a of Directive 89/552, as incorporated by Article 1(3) of Directive 97/36;
- Article 3a(3) of Directive 89/552, as inserted by Article 1(4) of Directive 97/36;
- Article 10(1), (3) and (4) of Directive 89/552, as amended by Article 1(12) of Directive 97/36, Article 10(2) having in the Commission's view been correctly implemented;
- Article 12 of Directive 89/552, as amended by Article 1(14) of Directive 97/36, inasmuch as it regulates teleshopping;
- Article 13 of Directive 89/552, as amended by Article 1(15) of Directive 97/36; and
- Article 16(2) of Directive 89/552, as amended by Article 1(18) of Directive 97/36.
Assessment by the Court
Costs
32. Under Article 69(2) of the Rules of Procedure, the unsuccessful party is to be ordered to pay the costs if they have been applied for in the successful party's pleadings. Since the Commission has applied for costs and the Italian Republic has been unsuccessful, the latter must be ordered to pay the costs.
On those grounds,
THE COURT (Fourth Chamber),
hereby:
1. Declares that, by failing to adopt, within the prescribed period, the laws, regulations and administrative provisions necessary to comply with Articles 1(c), 2(1) and (2), 2a, 3a(3) and 10(1)(3) and (4), Article 12, inasmuch as it regulates teleshopping, and Articles 13 and 16(2) of Council Directive 89/552/EEC of 3 October 1989 on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities, as amended by Directive 97/36/EC of the European Parliament and of the Council of 30 June 1997, the Italian Republic has failed to fulfil its obligations under that directive.
2. Orders the Italian Republic to pay the costs.
La Pergola
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Delivered in open court in Luxembourg on 14 June 2001.
R. Grass A. La Pergola
Registrar President of the Fourth Chamber
1: Language of the case: Italian.