JUDGMENT OF THE COURT OF FIRST INSTANCE (First Chamber)
19 February 1998 (1)
(Action for annulment - Decision of the European Film Distribution Office (EFDO) - Instructions given by the Commission - Decisions imputable to the Commission - Action programme to promote the development of the European audiovisual industry (MEDIA) - Financing of film distribution - Criteria for assessment - Statement of reasons)
In Joined Cases T-369/94 and T-85/95,
DIR International Film S.r.l., a company incorporated under Italian law, established in Rome,
Nostradamus Enterprises Ltd, a company incorporated under English law, established in London,
Union PN S.r.l., a company incorporated under Italian law, established in Rome,
United International Pictures BV, a company incorporated under Netherlands law, established in Amsterdam,
United International Pictures AB, a company incorporated under Swedish law, established in Stockholm,
United International Pictures APS, a company incorporated under Danish law, established in Copenhagen,
United International Pictures A/S, a company incorporated under Norwegian law, established in Oslo,
United International Pictures EPE, a company incorporated under Greek law, established in Athens,
United International Pictures OY, a company incorporated under Finnish law, established in Helsinki, and
United International Pictures y Cía SRC, a company incorporated under Spanish law, established in Madrid,
represented by Michel Waelbroeck, of the Brussels Bar, with an address for service in Luxembourg at the Chambers of Ernest Arendt, 8-10 Rue Mathias Hardt,
applicants,
v
Commission of the European Communities, represented by Berend Jan Drijber and Peter Oliver, of its Legal Service, acting as Agents, with an address for service in Luxembourg at the office of Carlos Gómez de la Cruz, also of its Legal Service, Wagner Centre, Kirchberg,
defendant,
APPLICATIONS for the annulment of, first, the letters from the European Film Distribution Office (EFDO) to the applicants of 12 September 1994 adjourning the procedure in relation to applications for loans under the action programme to promote the development of the European audiovisual industry (MEDIA) for the distribution of two films and/or of the measure whereby the Commission instructed EFDO to take those decisions; and, secondly, the measure of 5 December 1994 whereby EFDO rejected the applications for loans and/or the measure whereby the Commission instructed EFDO to adopt that measure,
THE COURT OF FIRST INSTANCE
OF THE EUROPEAN COMMUNITIES (First Chamber),
composed of: A. Saggio, President, V. Tiili and R.M. Moura Ramos, Judges,
Registrar: J. Palacio González, Administrator,
having regard to the written procedure and further to the hearing on 1 October 1997,
gives the following
Legal background and facts of the case
- to help create a favourable environment within which Community undertakings will act as a driving force alongside those from other European countries,
- to stimulate and increase the competitive supply capacity of European audiovisual products, with special regard for the role and requirements of small and medium-sized undertakings, the legitimate interests of all professionals who play a part in the original creation of such products and the position of countries in Europe with smaller audiovisual production capacities and/or with a limited geographical and linguistic area,
- to step up intra-European exchanges of films and audiovisual programmes and to make maximum use of the various means of distribution which either exist or are still to be set up in Europe, with a view to securing a better return on investment, wider dissemination and greater public impact,
- to increase European production and distribution companies' share of world markets,
- to promote access to and use of the new communications technologies, particularly European ones, in the production and distribution of audiovisual material,
- to encourage an overall approach to the audiovisual industry which allows for the interdependence of its various sectors,
- to ensure that action taken at European level complements that taken at national level,
- to contribute, in particular by improving the economic and commercial management abilities of professionals in the audiovisual industry in the Community, and in conjunction with existing institutions in the Member States, to creating conditions which will enable undertakings in that sector to take full advantage of the single market dimension.
'At least three different distributors from at least three different EU countries or from countries with which cooperation contracts exist must agree to exhibit a film theatrically [...]. The applications must be submitted by all the distributors concerned at the same application deadline.'
'1st Priority
Distribution projects (films) that bring together the greatest number of distributors, i.e. that guarantee theatrical distribution in the most countries, shall have priority over projects bringing fewer distributors/countries together.
2nd Priority
Projects from the so-called "difficult" film export countries have priority over the projects from all other countries. After the evaluation of EFDO's pilot phase and according to the Committee's decision, all countries of the European Union [...]
with the exception of France, Great Britain and Germany are regarded as being "difficult" export countries [...].
3rd Priority
In the case of projects of equal standing with regard to the above priorities, preference will be given to films from countries from which no film or only a few have yet received aid.
4th Priority
If further criteria are needed, such projects, due to their distribution concept, will have priority, that show promise of mounting a more successful theatrical release of a film.'
That decision was notified to UIP by a letter from EFDO dated 10 January 1995 ('the contested decision').
Procedure and forms of order sought by the parties
In Case T-369/94
the application. The President of the Court of First Instance decided that the memorandum should be added to the file and notified to the opposing party.
- annul the disputed letters and/or the act by which the Commission instructed EFDO to take those decisions;
- order the Commission to pay the costs.
- dismiss the application as inadmissible;
- in the alternative, reject the application as unfounded;
- in either event, order the applicants to pay the costs.
In Case T-85/95
- annul the contested decision and/or the measure by which the Commission instructed EFDO to adopt that act;
- order the Commission to pay the costs.
- reject the application as ill-founded;
- order the applicants to pay the costs.
Joinder of the cases
Hearing
Admissibility
Summary of the parties' arguments
Findings of the Court
MEDIA programme (see paragraphs 5 and 6 above) makes any decision in that area subject in practice to the prior agreement of the Commission's representatives. In that respect, the Commission has explained that, before each meeting of the EFDO Selection Committee, the Commission's services were informed by the latter of all the applications lodged and, after examining the applications, the Commission officials responsible made their views known (see above, paragraph 9).
disputing the point, that a loan from EFDO brings forward the date on which distribution costs are recovered and thus the date on which the producer receives a royalty. The fourth applicant, UIP, obtained exhibition rights for the films concerned, which it then transferred to its subsidiaries established in the respective countries where distribution was envisaged. It was UIP, moreover, which passed on its subsidiaries' funding applications to EFDO, on behalf of those subsidiaries and, according to UIP, at the request of the producer concerned. In those circumstances, both the producers of the films and UIP are directly and individually concerned, in the same way as addressees of the contested decision, by reason of certain characteristics which are particular to them or a factual situation which distinguishes them in relation to any other person.
Substance - Case T-85/95
The first and second pleas: infringement of the selection criteria laid down in the EFDO guidelines and incompatibility with the philosophy and aims of the MEDIA programme
Summary of the parties' arguments
named Espace Vidéo Européen (hereinafter 'EVE'), which is one of the groups of European programmes established within the framework of the MEDIA programme and is very similar to EFDO in its aims and methods, explicitly encourage distribution by related companies by providing that 'special consideration will be given to companies operating in multiple territories'.
as much in a letter to the director of the MEDIA programme at the Directorate-General for Information, Communication, Culture and Audiovisual Media (DG X) of the Commission.
Findings of the Court
the cooperation and the distribution network created by those subsidiaries alone, without the participation of other companies, does not correspond to the forms of cooperation envisaged by Decision 90/685.
therefore finds, as regards the distribution of the film Nostradamus, that the applications of the applicants concerned were in that respect eligible for a loan.
Commission and EFDO were entitled to take the view, in the exercise of their discretionary power, that, by reason of that very precariousness, those companies could not be accepted as structures to be supported, even if they had offered every guarantee of repayment of the loans applied for, particularly in the event of a refusal to renew the exemption. Granting such loans to the applicants at a time when it was possible that the Commission might not approve their activity as it was constituted at the time of the relevant facts - thereby possibly precipitating their liquidation - would have been hard to reconcile, first, with the reasonable condition that the Commission could not support structures that were potentially incompatible with the competition rules and, secondly, with the essential aim of the MEDIA programme of encouraging the development of a powerful European audiovisual industry capable of meeting all challenges. Moreover, the grant of loans to the applicants in such circumstances would have had the result of denying all Community financing to other undertakings which, first, pursued an activity which was clearly compatible with the competition rules and, secondly, were willing and able to create or develop a distribution network.
The third plea: insufficient statement of reasons
Summary of the parties' arguments
unambiguously the two categories of reasons for rejecting the applications, the first relating to the uncertainty as to UIP's status and its ability to repay a loan, and the second to the general condition providing for cooperation between companies which had previously operated in isolation, a principle underlying the 'three different distributors' rule.
Findings of the Court
'On 5 December 1994, the Committee of EFDO turned down the applications of UIP for the films Maniaci Sentimentali and Nostradamus as it has not yet been decided by the Commission of the European Union what UIP's status will be in Europe in the future. Since EFDO's loan contracts are based on a five-year period of theatrical release for the supported films, no other decision could be made in order not to interfere with the legal proceedings instituted by UIP against the Commission of the European Union.
In addition to that, the Committee of EFDO thinks that UIP does not fully fulfil the aims of the MEDIA Programme as described below:
" ... to set up co-distribution networks by fostering cooperation between companies which were previously operating in isolation on their national territory." (Action Programme to Promote the Development of the European Audiovisual Industry "MEDIA" 1991-1995).'
Costs
126. Under Article 87(6) of the Rules of Procedure, where a case does not proceed to judgment, the costs are to be in the discretion of the Court of First Instance. In this case, the Court has ruled that there is no need to adjudicate on Case T-369/94. On the matter of costs, the Court considers that, in this case, that result is equivalent to dismissal of the action. It therefore decides that the applicants must also bear all the costs incurred in Case T-369/94.
On those grounds,
THE COURT OF FIRST INSTANCE (First Chamber)
hereby:
1. Rules that there is no need to adjudicate on the application in Case T-369/94;
2. Dismisses the application in Case T-85/95;
3. Orders the applicants to bear all the costs.
Saggio
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Delivered in open court in Luxembourg on 19 February 1998.
H. Jung A. Saggio
Registrar President
1: Language of the case: English.
ECR