JUDGMENT OF THE COURT
17 November 1998 (1)
(Appeal - Selective distribution system - Luxury cosmetic products - Undertaking directly and individually concerned)
In Case C-70/97 P,
Kruidvat BVBA, a company incorporated under Belgian law, established in Antwerp, Belgium, represented by O.W. Brouwer, of the Amsterdam Bar, and F.P. Louis and P. Wytinck, both of the Brussels Bar, with an address for service in Luxembourg at the Chambers of M. Loesch, 11 Rue Goethe,
appellant,
APPEAL against the judgment of the Court of First Instance of the European Communities (Second Chamber, Extended Composition) of 12 December 1996 in Case T-87/92 Kruidvat v Commission [1996] ECR II-1931, seeking to have that judgment set aside,
the other parties to the proceedings being:
Commission of the European Communities, represented by B.J. Drijber, of its Legal Service, acting as Agent, with an address for service in Luxembourg at the office of C. Gómez de la Cruz, of the same service, Wagner Centre, Kirchberg,
defendant at first instance,
supported by
Parfums Givenchy SA, a company incorporated under French law, established in Levallois-Perret, France, represented by F. Bizet, of the Paris Bar, with an address for service in Luxembourg at the Chambers of A. May, 31 Grand-Rue,
Comité de Liaison des Syndicats Européens de l'Industrie de la Parfumerie et des Cosmétiques (Colipa), an international non-profit-making association governed by Belgian law, having its headquarters in Brussels, represented by F. Herbert, of the Brussels Bar, with an address for service in Luxembourg at the Chambers of C. Zeyen, 56-58 Rue Charles Martel,
and
Fédération Européenne des Parfumeurs Détaillants (FEPD), an association of national federations or unions governed by French law, having its headquarters in Paris, represented by R. Verniau, of the Lyons Bar,
interveners at first instance,
THE COURT,
composed of: G.C. Rodríguez Iglesias, President, J.-P. Puissochet, G. Hirsch, P. Jann (Rapporteur) (Presidents of Chambers), G.F. Mancini, C. Gulmann, J.L. Murray, D.A.O. Edward, H. Ragnemalm, L. Sevón and M. Wathelet, Judges,
Advocate General: N. Fennelly,
Registrar: R. Grass,
having regard to the Report for the Hearing,
after hearing oral argument from the parties at the hearing on 17 February 1998, at which Kruidvat BVBA was represented by P. van Empel, of the Amsterdam Bar, and P. Wytinck; the Commission by B.J. Drijber and W. Wils, of its Legal Service, acting as Agent; Parfums Givenchy SA by F. Bizet; the Comité de Liaison des Syndicats Européens de l'Industrie de la Parfumerie et des Cosmétiques (Colipa) by F. Herbert; and the Fédération Européenne des Parfumeurs Détaillants (FEPD) by R. Verniau,
after hearing the Opinion of the Advocate General at the sitting on 30 April 1998,
gives the following
'1 The applicant, BVBA Kruidvat ... is the Belgian subsidiary of a Netherlands chain of approximately 300 shops whose operations are based on the "health and beauty" concept and which trade under the name "Kruidvat". Those shops include a cosmetic products counter, a health food counter, and a perfumery counter offering various competing brands of luxury perfume, including Givenchy perfumes, obtained on the parallel market. In the Netherlands, the Kruidvat chain is regarded by consumers as the "undisputed number one" for the sale of luxury perfumes (see Annexes 18 and 20 to the reply).
2 Parfums Givenchy SA (hereinafter "Givenchy") is a producer of luxury cosmetic products and forms part of the Louis Vuitton Moët-Hennessy group, which also operates on the same market as Givenchy with its companies Parfums Christian Dior and Parfums Christian Lacroix. Through those three companies, the Louis Vuitton Moët-Hennessy group holds over 10% of the Community market in luxury perfumery products.
3 On 19 March 1990, Givenchy notified the Commission of a network of selective distribution contracts for the marketing of its perfumery, skin care and beauty products in the Member States and applied for negative clearance under Article 2 of Council Regulation No 17 of 6 February 1962, First Regulation implementing Articles 85 and 86 of the Treaty (OJ, English Special Edition 1959-62, p. 87, hereinafter "Regulation No 17") or, in the alternative, exemption under Article 85(3) of the Treaty.
4 It is clear from "the Authorised EEC Distributor Contract for Perfumery Products" (hereinafter "the Contract") and the general conditions of sale attached thereto, as notified, that the Givenchy distribution network is a closed network which prohibits its members from selling or obtaining products bearing the Givenchy brand name outside the network. In return
Givenchy guarantees distribution, subject to the laws and regulations in force, and undertakes to withdraw its brand from retail outlets which do not fulfil the conditions of the selective distribution contract.
5 The selection criteria for authorised retailers laid down in the Contract refer essentially to the professional qualifications of staff and the training sessions which they are required to attend, the location and fittings of the retail outlet, the shop name, and also certain other conditions to be fulfilled by the retailer regarding, in particular, product storage, a minimum amount of annual purchases, availability in the retail outlet of a sufficient variety of competing brands to reflect the image of Givenchy products and cooperation on advertising and promotion between the retailer and Givenchy.
6 On 8 October 1991, the Commission published a notice pursuant to Article 19(3) of Regulation No 17 stating that it proposed to adopt a favourable attitude towards the Contract and inviting interested third parties to send any comments they might have within 30 days (OJ 1991 C 262, p. 2).
7 The Commission received a number of comments in response to that notice, including those of the Raad voor het Filiaal- en Grootwinkelbedrijf (Council for the Multiple and Department Store Sector, hereinafter "the Raad FGB"), lodged on 29 November 1991. At that time, Kruidvat BV, one of Kruidvat's parent companies, was a member of the Raad FGB.
8 The Contract, in the form covered by [the] Decision ... came into force on 1 January 1992 (see the second paragraph of Section I.C of the Decision).
9 On 3 July 1992, Copardis SA (hereinafter "Copardis"), Givenchy's exclusive agent in Belgium, summoned Kruidvat to appear on 8 July 1992 before the President of the Rechtbank van Koophandel te Dendermonde (Commercial Court, Dendermonde) on a summary application for an order requiring it to discontinue the sale of all Givenchy products in Belgium, primarily on the ground that a retailer who does not form part of Givenchy's selective distribution network but nevertheless sells its products is guilty of unfair competition under the Belgian legislation on business practices. In defending those proceedings, Kruidvat submitted that Givenchy's selective distribution network was unlawful because it infringed Article 85(1) and (2) of the Treaty.
10 The Commission adopted the Decision on 24 July 1992. Article 1 of the operative part reads as follows:
"Article 1
The provisions of Article 85(1) of the EEC Treaty are hereby declared inapplicable, pursuant to Article 85(3), to the standard-form authorised retailer contract binding Givenchy or, where appropriate, its exclusive agents, to its specialised retailers established in the Community, and to the general conditions of sale annexed thereto.
This Decision shall apply from 1 January 1992 to 31 May 1997."
11 It appears from the documents before the Court that on 24 February 1993 the President of the Rechtbank van Koophandel dismissed the application made by Copardis, which, on 28 April 1993, appealed against that decision to the Hof van Beroep te Gent (Court of Appeal, Ghent).'
The plea that the Court of First Instance misconstrued the fourth paragraph of Article 173 of the Treaty
In the third part of its plea, Kruidvat alleges that the Court of First Instance assessed the effects of the Decision on its competitive position incorrectly and, in the fourth, it submits that it lacks complete and effective legal protection.
legitimately relied previously. That approach is in fact the only possible way of establishing, in circumstances such as those of this case, whether an individual is affected by a decision by reason of circumstances in which he is differentiated from all other persons (see Case 25/62 Plaumann v Commission [1963] ECR 95). The effects of the Decision, as described by Kruidvat, even in conjunction with the effects which implementation of the Belgian legislation transposing Directive 89/104 might have, do not distinguish Kruidvat from all the other operators outside the Givenchy distribution network.
The plea that the Court of First Instance failed to comply with Article 190 of the Treaty
Costs
59. Since the appellant has been unsuccessful, it must be ordered to pay the costs of the Commission and the intervener Givenchy, to which the Decision was addressed. The interveners Colipa and FEPD have a less direct interest in the outcome of the case than Givenchy and must therefore be ordered to bear their own costs.
On those grounds,
THE COURT
hereby:
1. Dismisses the appeal;
2. Orders Kruidvat BVBA to pay the costs of the Commission and of the intervener Parfums Givenchy SA, and to bear its own costs;
3. Orders the Comité de Liaison des Syndicats Européens de l'Industrie de la Parfumerie et des Cosmétiques and the Fédération Européenne des Parfumeurs Détaillants to bear their own costs.
Rodríguez Iglesias
Jann
Murray
Sevón Wathelet
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Delivered in open court in Luxembourg on 17 November 1998.
R. Grass G.C. Rodríguez Iglesias
Registrar President
1: Language of the case: Dutch.