United Kingdom Intellectual Property Office Decisions
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URL: http://www.bailii.org/uk/cases/UKIntelP/2020/o19920.html
Cite as: [2020] UKIntelP o19920
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SWISSLIFE FOREVER (Trade Mark: Opposition) [2020] UKIntelP o19920 (30 March 2020)
Trade mark decision
- BL Number
- O/199/20
- Decision date
- 30 March 2020
- Hearing Officer
- Ms S Wilson
- Mark
- SWISSLIFE FOREVER
- Classes
- 05
Grounds
- Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Distinctive and dominant components
- Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Treatment of descriptive / allusive elements
- Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Importance of first element
- Sections 5(1), 5(2) and 5(3) Earlier Trade Marks - Conceptual distinctions
- Sections 5(1), 5(2) and 5(3) Average Customer - Consumer attention levels
- Sections 5(1), 5(2) and 5(3) Dilution Cases - Reputation
- Sections 5(1), 5(2) and 5(3) Dilution Cases - Link
- Revocation / Proof of Use - Dates - genuine use
- Revocation / Proof of Use - Partial revocation - arriving at a fair description of goods / services
Full decision O/199/20 
344Kb